Your Social Media Profile Rendered in Ice Cream

Which Gelato Flavor are You? PSFK is a Cocoa Rambutan Tangelo
You’re Sweet and Cool and Kind of Nutty.
You’ve already been assessed by Myers Briggs, done your colors, read your horoscope, and found your spirit animal. Now you can fine tune your personality typing with your own custom-matched gelato flavor.
Talenti Gelato launched a campaign called Flavorize Me that purports to create a flavor profile based on your social media profile.
It looks at your Facebook, Instagram, and Twitter accounts and analyzes keywords within your profiles and posts to identify compatible tastes. Then it matches those tastes with corresponding ingredients to create a custom flavor.


Flavorize Me creates a personalized ‘science-ing of your flavor,’ a mathematical breakdown and graphical representation of your results. Are you more sour than sweet? Maybe you’re molasses-sweetened with a balsamic vinegar glaze. Or you could be a well-balanced orange ricotta cinnamon toast. Or a spicy clove muffin peppercorn. Flavorize Me has a 25,000 keyword database and an algorithm that can create 50 million unique flavors.

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The campaign runs until August 2, and in September Talenti will announce which six personal flavors will be going into production, with free pints for the winners. Until then, you can peruse the unique creations shared on Twitter using the hashtag #flavorizeme.


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