Who Still Buys Calendars? Oh, about 98% of us.


The physical calendar is still king.
We spend our days tethered to digital devices, but the ubiquity of low-tech timekeeping is remarkably untouched by the competition. 98% of homes and 100% of all businesses use at least one printed paper calendar, and day planner books have seen a resurgence as a must-have accessory for millennial women.

This year’s top-selling calendars are the typical mix of boy bands, small animals, inspirational sayings, and zombies.
But we did find a few food-themed calendars with way more personality. They’re quirky, creative, and anything but ordinary—just like the food-loving friends on your holiday list.

Poutine? Spam? They’re not our thing, but there’s one in every crowd.









A few designers are bringing interactivity to calendars. A food photo with its accompanying recipe is printed on each of the pages of A Year of Tempting Plates. The pages are enhanced with augmented reality software; scan with your phone and each month’s recipe appears in a video cooking tutorial. A lower-tech rendition comes from a German tea maker that created a daily calendar using tea leaves that are pressed into 365 date-embossed, wafer thin, brewable shingles. Instead of a page-a-day, it’s a cup-a-day.

agfacalendar1  drinkable-tea-calendar-7



In the grand tradition of Hot Potatoes from the Bavarian Farmers Association, we have the Italian Erotic Carp calendar and the cheese pinup girls from the French Fromages de Terroirs Association.









These page-a-day pet calendars promise nutritionally balanced, veterinarian-approved ‘tandem’ recipes that you and your pet will both enjoy.

Proving that firefighters don’t have a monopoly on calendars, the Sexy Chef is back for a third year. Cheeky and cheesy rather than steamy, in past editions the shamelessly untoned chefs stripped down and oiled up to step into singlets as masked Mexican-style wrestlers and short-shorts for roller disco. The Wrecking Ball promo suggests there’s more of the same for 2016.




2 Responses to Who Still Buys Calendars? Oh, about 982 of us.

  1. Janice says:

    I love the irony of shopping online for a physical calendar.

  2. Kate says:

    Love this! Also love my new planner each year!

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