Who Still Buys Calendars? Oh, about 98% of us.

 

The physical calendar is still king.
We spend our days tethered to digital devices, but the ubiquity of low-tech timekeeping is remarkably untouched by the competition. 98% of homes and 100% of all businesses use at least one printed paper calendar, and day planner books have seen a resurgence as a must-have accessory for millennial women.

This year’s top-selling calendars are the typical mix of boy bands, small animals, inspirational sayings, and zombies.
But we did find a few food-themed calendars with way more personality. They’re quirky, creative, and anything but ordinary—just like the food-loving friends on your holiday list.

Poutine? Spam? They’re not our thing, but there’s one in every crowd.

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A few designers are bringing interactivity to calendars. A food photo with its accompanying recipe is printed on each of the pages of A Year of Tempting Plates. The pages are enhanced with augmented reality software; scan with your phone and each month’s recipe appears in a video cooking tutorial. A lower-tech rendition comes from a German tea maker that created a daily calendar using tea leaves that are pressed into 365 date-embossed, wafer thin, brewable shingles. Instead of a page-a-day, it’s a cup-a-day.

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In the grand tradition of Hot Potatoes from the Bavarian Farmers Association, we have the Italian Erotic Carp calendar and the cheese pinup girls from the French Fromages de Terroirs Association.

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These page-a-day pet calendars promise nutritionally balanced, veterinarian-approved ‘tandem’ recipes that you and your pet will both enjoy.

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Proving that firefighters don’t have a monopoly on calendars, the Sexy Chef is back for a third year. Cheeky and cheesy rather than steamy, in past editions the shamelessly untoned chefs stripped down and oiled up to step into singlets as masked Mexican-style wrestlers and short-shorts for roller disco. The Wrecking Ball promo suggests there’s more of the same for 2016.

 

 

 

2 Responses to Who Still Buys Calendars? Oh, about 982 of us.

  1. Janice says:

    I love the irony of shopping online for a physical calendar.

  2. Kate says:

    Love this! Also love my new planner each year!

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