We’re fussy, we’re fickle, we’re inconsistent, and unpredictable.
We say we want healthy but opt for decadence. We chase the new but choose the familiar. We demand quality but reject premium price tags.
Somehow, restaurant operators need to parse all the contradictions and inconsistencies to give us what we really want.
Restaurant Business Online has come out with one of their periodic snapshots.
They compiled data from numerous business intelligence sources (including Consumer Reports Magazine, Technomic, The National Restaurant Association, and Pizza.com) to capture our ever-changing dining preferences at this singular moment in time.