Vine: The New Food Porn

 

You’re looking at clips from Vine, Twitter’s 6-second looping video app that’s the latest social media phenomenon.

A lot can happen in 6 seconds.
There’s a widely held belief in internet marketing circles that you have less than 10 seconds to make an impression—hook ‘em fast or they’ve already moved on to the next site. Vine gives its creators 6 seconds of sound and video to amuse and entertain, share some knowledge, or tell a simple story. The brevity hobbles some and inspires others; you can end up with a frenetic unwatchable mess or a mini-masterpiece. Worst case, it’s still only 6 seconds.

Porn, lol cats, and food— the usual suspects take up residence.
Vine is a quick and dirty app that makes it incredibly easy to record brief video clips and share them on social networks. Within days of its launch, the porn hordes had jumped right in. Go figure. Pornographic video clips threatened to dominate the early content mix, nearly derailing Vine’s release, as they did with close cousin Chatroulette. Twitter and Vine’s guidelines don’t exclude pornography, but it does violate Apple’s terms of service for the App Store, and when a particularly nasty clip was featured as an ‘Editor’s Pick’ in the Vine app, Apple pulled the product from the App Store’s virtual shelves. Twitter quickly raised the minimum age limit to download the Vine app from 12 to 17; it shot to the top of the free app charts and has has stayed there ever since.

Vine has all the hallmarks of a lasting social media outlet. It’s easy to use and easy to unleash the results on Twitter and Facebook. The early flowering of porn has taken a backseat to the mainstream mainstays of bloopers, sports highlights, celebrity postings, the antics of cats and babies, teenaged girls showing off the contents of their closets, and food. Lots of food. There’s so much food porn on Vine that it’s been disparaged by some as ‘Chefroulette.’ Home cooks are showing off their knife skills, recipe sites are adding how-to segments, and the still-life of a dinner plate has given way to a video of clip of a meal’s progression of courses.

Vine’s video creation options are ON and OFF. You touch the screen to shoot and scroll to play. The app takes the raw footage and ambient sound, stitches together sequential shots, and loops them back on themselves. Its extreme limitations are seen as a challenge to unlock the creative potential of the 6-second snippet, and Vine has given rise to a new art form of imaginative visual arrangements, laugh-out-loud sight gags, and especially jaw-dropping stop-motion food animations that take advantage of Vine’s one and only, but surprising powerful, tool—the on-off switch.

There are lots of ways to explore Vine– even without the app:
Vinepeek is a live stream of un-moderated, newly-posted Vines. You’ve been warned.
All Around the Vines streams live but can be sorted by the hashtag #food.
Vinesmap shows geotagged Vines and plots them on a world map.
Vineroulette loads a full-screen collage of dozens of videos, sortable by subject.
VinesZap loads a preview grid of nine Vines. Click on what looks good.
Vinecatsbecause sometimes you need a break from all the food Vines.

 

One Response to Vine: The New Food Porn

  1. Dave says:

    Vine is taking over the world, watch yours go viral Vine Video

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