You’d expect it to be the unholiest of alliances.
In the Venn diagram of life, food and fashion aren’t supposed to intersect— food is what fashionistas avoid so the fashion will fit. Isn’t hunger supposed to be the ultimate fashion accessory? As Kate Moss once said, “Nothing tastes as good as skinny feels.”
Two new crossover magazines are proving otherwise.
There is some common ground. Both food and fashion are seasonal and colorful. They can be stylish or trendy, and they both photograph well. Purists may grumble but the coalition gives a much-needed boost to the food publishing business. While most print media spent the last few years struggling with online challengers and a balky economy, fashion magazines have been busy breaking sales records for advertising pages. Food gets to hang onto fashion’s coattails with this new category of mashup publications.
Cherry Bombe thumbs its nose at Kate Moss with a breezy, sample-size-be-damned approach to food. The magazine’s founders have their food industry bona fides, but they also worked together at Harper’s Bazaar, and that’s what on display. Cherry Bombe has the look and feel of a traditional fashion magazine, from the cookie-baking supermodel on the inaugural cover to the glossy, stylized photography inside.
Alla Carta’s founders say that they bring together food and fashion (and art and design) by exploring the social act of eating. The publication’s fashion-related interviews, editorial content, and photo spreads revolve around meals; good food and good design pull it all together.
There’s one more thing that ‘foodies’ and’ fashionistas’ have in common: both groups detest those fatuous and disparaging nicknames.