The Food Porn Index Asks: Kale or Cronuts?

Foodpornindex

 

Without the internet the cronut would be but a gleam in Dominique Ansel’s eye, bacon would be a lowly breakfast meat, and the ramen burger would have stayed on its own side of the Brooklyn Bridge.
Nothing can blow up a food phenomenon like the internet. Social media gave traction to introductions like the Taco Bell Dorito-chipped taco (a billion sold in its first year) and Tastykake’s Birthday Kake Cupcake flavor (21 million photos and hashtags in its first 2 weeks), and even gave kale its 15 minutes of internet fame.
The Food Porn Index wants to see more kale, fewer cupcakes.

The Food Porn Index tracks the food we’re sharing online.
It trawls Twitter and Instagram looking for hashtagged mentions of fruits, vegetables, junk food, and keywords like ‘snack,’ ‘condiment,’ and ‘fried,’ tallying a few hundred million in the six weeks since the site launched. It keeps a realtime count of two dozen items and regularly updates the standings as the numbers toggle between healthy and unhealthy foods.

It’s lively, mesmerizing, and well-worth a few minutes of your time. It might even be good for you—according to a Harris Interactive poll conducted in conjunction with the site launch, of Americans who use social media, 51% claim that seeing photos of fruits and vegetables motivates them to eat healthier.

 

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