A table that looks like a soup can, shopping cart chairs, and pillows shaped like Oreos. Luggage is stacked on supermarket shelving and clothing is stashed inside a freezer case. It’s a hotel room for someone who eats, breathes, and now sleeps food. Thirty-six of Germany’s biggest household names, including international brands like Coca-Cola and Unilever, teamed up with the hotel’s management to create unique, food-themed guestrooms.
The hotel is located in the Rhineland town of Neuwied, a vacation destination that is also home to the conference center for the German National Food Retailers Association. The bar code logoed hotel draws tourists, food industry insiders, and locals stopping in for a dozen eggs and a liter of milk from the supermarket that’s just off the lobby.
Each of the food-themed guestrooms is unique. Ferrero, the company behind Nutella and the gold foil-wrapped Ferrero Rocher chocolates, recreated the set of a popular European TV commercial. Snack maker Chio designed a disco-lighted party room. There are tomato, cookie, and fish-themed rooms, a recreation of a tea plantation, and the high-demand Veltins Brewery suite.
The food producers contributed toward the cost of constructing the hotel, paid for the furnishings in their designated rooms, and keep the rooms stocked with beverages and snacks. In exchange, they were given free reign with room design and the opportunity to present and promote their products.