The Food Hotel: Like sleeping in a supermarket aisle



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A table that looks like a soup can, shopping cart chairs, and pillows shaped like Oreos. Luggage is stacked on supermarket shelving and clothing is stashed inside a freezer case. It’s a hotel room for someone who eats, breathes, and now sleeps food. Thirty-six of Germany’s biggest household names, including international brands like Coca-Cola and Unilever, teamed up with the hotel’s management to create unique, food-themed guestrooms.

The hotel is located in the Rhineland town of Neuwied, a vacation destination that is also home to the conference center for the German National Food Retailers Association. The bar code logoed hotel draws tourists, food industry insiders, and locals stopping in for a dozen eggs and a liter of milk from the supermarket that’s just off the lobby.

Each of the food-themed guestrooms is unique. Ferrero, the company behind Nutella and the gold foil-wrapped Ferrero Rocher chocolates, recreated the set of a popular European TV commercial. Snack maker Chio designed a disco-lighted party room. There are tomato, cookie, and fish-themed rooms, a recreation of a tea plantation, and the high-demand Veltins Brewery suite.

The food producers contributed toward the cost of constructing the hotel, paid for the furnishings in their designated rooms, and keep the rooms stocked with beverages and snacks. In exchange, they were given free reign with room design and the opportunity to present and promote their products.

The hotel has received positive ratings on Trip Advisor. A night in a single room costs about 90 euros. You can book a room at the Food Hotel’s website.


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5 Responses to The Food Hotel: Like sleeping in a supermarket aisle

  1. Lora says:

    This place is quite close to where I live. I’ll have to check it out. Thanks!

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  4. Where do you find this stuff?(!)…pure Genius on this one. If I were to go to Germany, I would try to stay at this hotel, but only because you made me aware…cause I otherwise would have never known…Well Done!

  5. Monet says:

    How much fun! A foodie like me would enjoy sleeping and taking pictures of a place like this. Thank you for always bringing me such interesting foodie finds. I Hope you are having a great day!

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