Tag Archives: bread

Wondering About Wonder Bread

image by Diane Witman via Word It

Yes, Wonder Bread is still around.

It’s an iconic brand; a slice of genuine Americana. It exists somewhere between comfort food and ironic pop artifact in our collective nostalgia.

Bleached and puffy, spongy and glutenous, Wonder Bread has long been celebrated for its texture and elasticity. A lunch box favorite, generations of mothers have appreciated the resilience of the smooth, glassine-like surface of each slice, never tearing as peanut butter or mayonnaise is applied. Schoolchildren have always enjoyed squishing and imaginatively molding the bread, reducing each dough-conditioned, texturized slice to to just a few marble-sized bits, a full loaf to a baseball-sized wad. […]

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