Paying More, Getting Less: Your Incredible Shrinking Groceries

[image via Slow Poke Comics]

 Coming soon to a supermarket near you…

Two Musketeers candy bars, Demitasse-a-Soup, Product 18 cereal.
It’s not your imagination; your groceries really are shrinking. Everything but the prices.

Hellmanns’s mayonnaise, Skippy peanut butter, and Tropicana orange juice are among hundreds of national brands that have shrunk their packaging in recent months. An 8 oz. Dannon yogurt now weighs in at 6, while the 6 oz. Yoplait dropped to 4. Kellogg slimmed cereal boxes by an average of 2.4 oz., and Wrigley’s 17-stick PlenTPak is not so plenTiful at 15. Mission prefers to play a shell game with its tortillas, dropping 2 from the 10-pack, then adding 2 to the 8-pack and calling it a ‘bonus;’ kind of like the ‘extra’ hour we get for daylight savings time.

Portion reduction, short-sizing, eco-friendly packaging—whatever they want to call it, it’s just a way of flying under the radar with price increases.

At least a dozen eggs is still twelve.

We are losing our benchmarks. A pint of Häagen-Dazs is now 2 oz. shy of that measure, and the former half gallon carton of Dreyers or Breyers ice cream has taken two separate hits to get to the current 1.5 quart size. The old one pound can of Maxwell House or Folgers coffee now weighs in at around 12 oz., just like a supermarket bag of Starbucks beans, in case you thought you were getting a full pound. Some reductions are more troubling than others—it’s problematic when you can’t squeeze two decent sandwiches out of the smaller size can of Starkist tuna, while four fewer Double Stuf Oreos will hardly be missed.

It’s not that we begrudge the manufacturers their profit margins. They are feeling the squeeze, coping with the rising cost of ingredients plus high fuel prices. Holding the line on supermarket pricing through down-sized packaging can make the product more attractive to budget shoppers. What irks is the disingenuousness; the sense that the manufacturers are pulling a fast one when they tout their new ‘value-added redesign,’ or ‘slim-ship enviro-packaging.’

As the frequently resized Alice said to the Wonderland caterpillar:
I’m not particular as to size, only one doesn’t like changing so often, you know.

The shoppers’ advocacy site The Consumerist will keep you up to date on shrinking grocery items with its regular feature, Grocery Shrink Ray.

 

 

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2 Responses to Paying More, Getting Less: Your Incredible Shrinking Groceries

  1. Carl says:

    I’ve noticed our shrinking groceries for quite awhile now. It really upsets me how these manufacturers think consumers are too stupid to notice when they are being duped. I now only buy products I absolutely need and refuse to buy those products which continually seem to be shrinking i.e ice cream, chips, cereal just to name a few. We need to retaliate at this deceptive process and maybe buy the off brand instead and hit these greedy companies where it hurts.

  2. Monet says:

    Wow…I knew it was happening, but after reading your post I started comparing how much I spend on groceries now versus a few years ago. Quick answer: A LOT. Thank you so much for sharing this with me. I hope you have a lovely end to your week!

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