Oh, Sweet Heaven

[image via Sign Fail]

[image via Sign Fail]

Adios, Apricot.
Rest in peace, Rainforest Crunch.
Peppermint Schtick, we hardly knew ye.

There’s a grassy knoll in rural Vermont where ice cream flavors go to die.
A white picket fence surrounds the headstones of the dearly departed.

Over the years, Ben & Jerry’s has retired about 300 flavors.
Sometimes a successful flavor falls out of fashion and favor, like Strawberry Banana Smoothie. Others were misfires from the get-go, like the forgettable Honey Apple Raisin Chocolate Cookie. Especially painful are the much beloved flavors that met an untimely fate because an ingredient became too costly or a process proved impractical. Each year eight to twelve flavors give their lives for the greater good, clearing the way for future experimentation and innovation.

The Flavor Graveyard behind the Ben & Jerry’s factory gives ice cream lovers a chance to pay their respects to those no longer with us. The distinctive pint container illustration for each fallen flavor appears on its headstone, re-imagined with an ice cream cone ascending to heaven on little angel wings, and the epitaph pays tribute in elegiac verse.

The ill-conceived Peanuts! Popcorn!Peanuts, popcorn! Mix ’em in a a pot! Plop ’em in your ice cream! Well, maybe not.

Rainforest Crunch, a tragic victim of tree nut price volatility: With aching heart and heavy sigh, we bid Rainforest Crunch goodbye; that nutty brittle from exotic places got sticky in between our braces.

The baffling downfall of the once top-selling Holy CannoliNow in front of the pearly gates, Holy Cannoli sits and waits. What brought its ruin no one knows; must have been the pistachios.

Georgia Peach, with an early demise chalked up to the fruit’s fragility: Fresh-picked peaches trucked from Georgia, tasted great but couldn’t last. Cuz Georgia’s quite a-ways away, and trucks don’t go that fast.

Gone but not forgotten.
Occasionally a flavor is taken before its time. With enough coaxing from the ice cream-buying public, Ben & Jerry’s is willing to wrestle a flavor from death’s grip. A few years ago a write-in campaign succeeded in resurrecting Wavy Gravy from the Flavor Graveyard, only to send it back down after a few sluggish months of sales. Even so, the company remains open to the possibility of breathing new life into retired flavors. Exhumation suggestions are taken through the Resurrect My Favorite Flavor form on the Ben & Jerry’s website.

Here’s the complete list of Ben & Jerry’s Discontinued Flavors.


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