How do you want your burger?
Burgers are our national craving. We love the flat, griddled old-school style patties of classic burger joints and the fresh grinds of prime beef dressed up on high-end menus. Last year we purchased 50 billion of them served every-which-way—that’s about a burger a week for every man, woman, and child. The Zagat survey took a recent look at what’s between our buns.
How much are you willing to spend on a burger?
less than $10: 29%
$10 – $14.99: 50%
$15 – $19.99: 14%
$20 or more: 8%
How do you like your burger cooked?
Medium Rare: 38%
Medium Well: 16%
Well Done: 6%
Where do you typically go for a burger?
Specialty Burger Restaurant: 15%
General Restaurant: 18%
Fast-Food Spot: 14%
Make at Home: 14%
69% reported that they have at least once indulged in a super-premium burger with ingredients like truffles or foie gras
Which Toppings Do You Like Best? (choose multiple):
Onions— Grilled: 56%; Raw: 43%
And Your Least Favorite Topping? (choose one):
Raw Onions: 15%
60% of diners say they prefer a specialty roll while 23% prefer a standard bun
Another survey from the market research firm Technomic found a generation gap in burger customization with nearly twice as many 18-35 year olds willing to pay extra for premium toppings than those who are 35+.
Favorite Condiment (choose multiple):
Barbecue Sauce: 27%
Thousand Island Dressing: 17%
Least Favorite Condiment: (choose 1):
Hot Sauce: 18%
When it comes to cheese, cheddar is the clear favorite at 38%. American is second at 15%; blue cheese is a surprisingly strong third at 13%, followed by Swiss (12%, and Monterey Jack (6%).
Do You Mostly Eat Burgers for…? (choose 1 or 2):
Late-Night Snack: 9%
Pick your patty:
50% of women and 33% of men also said they occasionally opt for a vegetarian patty
Grass-fed and/or organic beef registered as an important choice for just 15%; another 43% said it’s a consideration, and 42% said it’s not a factor.
6% prefers little sliders to full-size burgers.
French fries: 63%
Onion rings: 16%
Tater Tots: 6%
(note that Tater Tots were favored at the same rate as sliders. Mere coincidence or overlapping survey populations?)