There are no blueberries in Betty Crocker Blueberry Muffins.
You won’t find any in Blueberry Pop-Tarts or Special K Blueberry Fruit Crisps either, and Total Pomegranate Blueberry Cereal is missing the blueberries and the pomegranate.
Instead of real blueberries, some manufacturers create little berry-shaped clumps of various sugars, starches, gums, and oils, and coat them with (often petroleum-based) blue food dye. They’re usually labeled as blueberry-flavored bits or particles. For its Blueberry Muffin Frosted Mini-Wheats cereal, Kellogg’s concocted an entirely new food classification, identified in the ingredient list as crunchlets.
The labels don’t lie.
Food marketers have gotten away with the blueberry bait-and-switch by complying with FDA nutrition labeling requirements. The box can be decorated with lush photography of plump berries, and the product’s name can trumpet berry goodness—it never needs to cross paths with an actual berry as long as the dirty details are all revealed in the fine print of the packaging.
The labels might not lie, but they sure do skirt the truth.
The consumer advocacy group Center for Science in the Public Interest plans to put an end to these dishonest and deceptive practices. Attorneys from the CSPI have filed a complaint in federal court against General Mills, one of the biggest practitioners of this form of marketing. The complaint contends that General Mills misleads the public about the healthfulness of its products when it depicts fruits that they don’t contain, and in doing so, the company violates various state laws governing deceptive advertising and fraudulent business practices.
You can follow the lawsuit’s developments on the Center for Science in the Public Interest website.
The attorneys from the law firm Finkelstein Thompson are seeking public input from consumers who may have been misled by these products. If you purchased any products that you believed were made from real blueberries but actually contained derivatives or no blueberries, you can contact them about joining the class action—they expect potential plaintiffs to number in the millions.
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