No, you weren’t redirected to The Onion.
A few days ago, a Columbus, Ohio man launched a Kickstarter campaign with a modest $10 funding goal. He described the project simply as “I’m making potato salad. Basically I’m just making potato salad. I haven’t decided what kind yet.” At $65,274 and counting, let’s just say that he can make any kind he damn well pleases.
Are you wondering why no one has tried this before?
Kickstarter potato salad couldn’t have happened without a recent rules change. Kickstarter streamlined the approval process with its new Launch Now option, and it eliminated a ban on ‘fund my life’ projects, although the site retains the right to shut down any active campaign it later deems unsuitable. And yes, this transition has opened the floodgates with dozens of newly launched, no-frills campaigns for things like a $20 batch of coleslaw, $12 bacon cupcakes, and a $3 pancake that’s sent through the mail.
Of course not everyone can expect to achieve potato salad levels of success.
That campaign had the good fortune to launch during the lull of a holiday weekend when a slow news day garnered it a little media attention, thousands of Facebook shares, and its own Twitter hashtag. It also happens to be a clever skewering of the Kickstarter sensibility that brought us projects like the world’s largest jockstrap, hand-knitted beards, and Grilled Cheese Jesus. The joke’s not on the thousands of people who have signed on to fund potato salad; they’re funding it so they can be in on the joke.