How to Drink Beer Like a Girl

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Auf Wiedersehen, St. Pauli Girl.

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Frothy and blond, busting out of her Bavarian lace-up dirndl, the St. Pauli Girl sold an awful lot of beer. But lusty wenches just don’t cut it as advertising icons; not in 2010.

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Women are drinking 25% of the beer sold in the U.S.

They drink it less often, and less of it when they drink, but they are a discerning bunch. Women often prefer beer that is light in body and calories, but look to make the most of every sip. They want more flavor, more complexity, and more fruitiness, often choosing lambics, hefeweizens, and light ales. And women are less cost-conscious than men, happy to pay good money for style and character.

Discernment and deep pockets add up to more than just a craft beer marketer’s dream. Women are beer hobbyists and industry professionals. They are brewers, distributors, critics and consultants. And naturally, they blog about it. Here are some of the unique and authentic female voices from the blogosphere:

There’s the whimsical Brewtiful, and Drink With the Wench, penned by a self-dubbed beer evangelist.

Ashland-based Women Enjoying Beer (WEB) is known for its Raft & Craft trips, bringing together women beer enthusiasts and industry professionals for beer-fueled white water rafting (it must be an Oregon thing).

The Pink Boots Society is an international charitable trade organization created to inspire, encourage, and empower women in the beer industry. It’s a great resource for beer events for professionals and enthusiasts, including the Queen of Beer home brewers’ competition, now in its 14th year.

Philadelphia is lucky to have the critic-bloggers Beer Lass and The Femme Fermental, plus the women’s beer club In Pursuit of Ale (IPA).

Bostonians have Women in Beer.

Beeriety explores beer culture and home brewing from Manhattan.

Girls’ Pint Out organizes pub crawls and other events for gals into grolsch; ladies into lagers; princesses into pilsners; angels of ale… you get the idea.

Leading beer expert and Los Angeles beer sommelier Christina Perozzi pens the popular Beer for Chicks.

One of the more charmingly eclectic and entertaining voices comes from Girl Likes Beer. Reviews, performances, art installations, TV commercials— it’s all beer-themed and comes via podcast from Warsaw, Poland.

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3 Responses to How to Drink Beer Like a Girl

  1. Fun facts. I didn’t drink beer for a long time- now I love it!

  2. RavieNomNoms says:

    I will always reach for a beer before anything else! 🙂

  3. I know my wife is the beef drinker in the family, but then again she is a Philly Girl!! Thanks for the great information, I guess beer companies need to start aiming some of their advertising dollars at the ladies!

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