Who gives a tweet?
Time Magazine calls them ‘contented little burps’. In GQ, the comedian Patton Oswalt characterized them less kindly as ‘bowel movement prequels.’
340 million tweets are generated every day, and sometimes it feels like they’re all about lunch.
Food is one of our two universal hobbies.
It’s as broadly interesting as any subject can be. But just like sex—that other über-popular pastime—we don’t need to know everything about what our friends are up to. And we definitely don’t need to see pictures of it.
Not every meal is tweet-worthy.
Food pictures shouldn’t be tweeted out of a documentarian’s compulsion. The subject needs to earn its keep. When we scroll through too many pictures, even the exceptional becomes mundane. The sheer volume threatens to turn the delectably compelling into the hypnotically dull.
We need to have standards.
Before you post, ask yourself why. The simplest of tweets can add to the conversation, while the exceptional might just be an ego-driven desire to put one’s fabulousness on display. Share because it’s a leg of lamb of uncommon beauty or a creatively set table. Share because it’s a special gathering of friends or a unique outing in your travels. If it’s conspicuous social validation or gustatory navel gazing, keep it to yourself.