Going for the Gold with a Pitstop at the Golden Arches

 Ketchup + Mayo Ronald courtesy of Magnús Elvar Jónsson
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Years of training, commitment, and sacrifice have brought them to this singular moment.

The Olympic Village in Vancouver has opened its gates to play host to thousands of the world’s elite athletes.
They are toned, muscular, and disciplined; thoroughbreds, every last one of them.
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Obviously the athletes receive an exceptionally pure and high quality diet to maintain peak conditioning and fuel Olympic-caliber performances. Obviously, right?
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Vancouver is McDonalds’ eighth consecutive trip to the Olympics as the games’ official restaurant. It is the only official restaurant supplementing the Olympic Village’s cafeteria-style food service, with massive (and free) 24-hour outlets in both athlete’s complexes in Vancouver and Whistler.
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As a lead corporate sponsor, McDonald’s commitment to the Olympics will approach 1 billion dollars; support that is widely seen as crucial to the success of the games. Absent McDonalds, there are few companies anywhere in the global market that could fill those shoes.
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How much forgiveness does $1,000,000,000 buy?

Obesity, heart disease, and a slew of related ailments are epidemic throughout North America, with similar crises around the globe. Yet here we are heading into an onslaught of Olympic committee-sanctioned images of athletes chowing down on fast food— and don’t fool yourself; the athletes love the stuff! McDonalds has even launched a Twitter feed and McNuggets Village microsite dedicated to the question How do you McNugget? Video clips  from within the Olympic Village will capture the athletes’ as they demonstrate McNugget-dipping prowess.
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The usual roster of McMuffins, burgers, and fries will be available at the Olympic Village McDonalds plus, in a nod to internationalism, a creme brulee McFlurry and a spicy Szechuan-style dipping sauce for McNuggets. Since sports nutritionists recommend high calorie diets for athletes with high energy expenditures– as much as 5,000 calories each day for cross-country skiers and speed skaters– you might think that there is plenty of room in the diet for a little indulgence. But even one of McDonalds’ healthier entrees, the Southwest salad with grilled chicken and low-fat vinaigrette packs a walloping 1,690 mg. of sodium into a 360-calorie serving. That’s just a smidgen of the day’s food laced with 70% of the day’s recommended salt.
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Let’s hope they don’t want fries with that!
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Looking for more?
Read the corporate history of McDonalds’ role in the Olympics.
View all of  McDonald’s Olympics-related  TV commercials.
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2 Responses to Going for the Gold with a Pitstop at the Golden Arches

  1. Janice says:

    Got to be a realist, I guess. A big donation from McDonalds to Michelle Obama’s childhood obesity program would have been nice.

  2. Zibi says:

    Complete craziness! I couldn’t believe they were the official restaurant when I saw their commercial during the opening ceremonies.

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