Free Food for Facebook Fans

image via Troll.me

This week alone you could have eaten for free at Chick-fil-a, Hooters, Applebee’s,  IHOP, Baskin-Robbins, Waffle House, Subway, TGI Friday’s, and Denny’s. There were free cans of Campbell’s soup, beans from Green Mountain Coffee, and enough free energy drinks to keep you up all night surfing the web for more.

A whole new form of promotions has grown up around the Facebook ‘like’ button. Companies offer freebies to induce us to become fans of their Facebook pages. It’s called inbound marketing, and most brands and consumers feel it creates winners on all sides. Companies love it because it creates customer leads for their brands at about half the price of traditional marketing campaigns. They not only get the individual’s contact information, but  ‘likes’ appear on the wall of the user’s Facebook page, leveraging that person’s social network. And of course we like it because who doesn’t want to get free stuff?

The average Facebook user clicks 9 ‘like’ buttons every month; we tend to ‘like’ it most if it involves chocolate, milk, or ice cream, although Coca Cola alone picks up 4 new fans every second. Giveaways have gotten so ubiquitous that some brands generate interest by distinguishing their promotions with unusual twists: Campbell’s soup will send a can to a sick friend, Denny’s fans can win a year’s worth of Grand Slam Breakfasts, McDonald’s has been picking up 50,00 new fans a day by offering a second chance to win its popular annual Monopoly contest, and Burger King drew gobs of attention for its offer of a free Whopper to anyone who would ‘unfriend’ 10 of their contacts.

Looking for some free food? Here are some sites that can tip you off to the latest giveaways:

Hooray Free Food
Sweet Free Stuff
Daily Free Stuff
Oh Yes It’s Free
Free Stuff Finder

Food and beverage brands are social network stars. They dominate Facebook’s popularity rankings with 11 of the top 20 spots, including the top 4. You can follow the rankings on Social Bakers and FameCount, two sites that track social media followers for the food and beverage industry.

 

 

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