The term destination restaurant originated with France’s Michelin Guide.
In the early days of motoring, the Michelin tire company got into the travel guide business to boost demand for cars. It assigned the top score of three stars to restaurants with cuisine so exceptional that they were worth a special trip. The restaurant was the destination and a stop at the service station was, Michelin hoped, a byproduct of the journey.
Now it seems the service station is the destination.
The Washington Post, The Wall Street Journal, Bon Appetit, and other media outlets have reported on the recent popularity of gas station cuisine, some even calling it ‘the next big thing’ or ‘the new food truck.’ These are restaurants you head to even when you don’t need to fill up; maybe they’re not vaut le voyage like a Michelin three-star, but they’re not just gas station convenience markets with withered hot dogs turning on grill rollers. There’s a Shell station with pan seared diver scallops on its menu; apricot glazed pork tenderloin served with a view of the Mobil sign; and corned beef that’s slow-cured in-house by an Exxon station’s deli master.
Gas station owners are willing business partners, happy to see a rent check and the increased foot traffic that a restaurant brings. Would-be restaurateurs see relatively low start-up costs for what is typically a highly visible and accessible corner location.
Gas station dining is a long-standing tradition in southern states where picnic tables are a common sight alongside the diesel pumps and locals know that the area’s best barbecued brisket just might come out of a roadside smoker. If you’re new to the genre, it can be jarring to dine on seared ahi amid a parking lot ambience of exhaust fumes, car horns, and stacked oil cans. The intrinsic kitschy charm of the experience is not for everyone.