Coca-Cola Turns 125

Enduring American symbol.
Triumph of manufacturing, sanitation, and distribution.
Drunk by Presidents from Grover Cleveland to Barack Obama.
Inspiration for pop culture references, science experiments, and urban legends.
Ensconced in the Smithsonian Institution, the National Archives, the Museum of Modern Art, and countless millennial time capsules.
The world’s number 1 brand.
Happy Birthday, Coca-Cola!

Without a Coca-Cola life is unthinkable.

Henry Miller, The Air-Conditioned Nightmare

What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.

Andy Warhol, The Philosophy of Andy Warhol

The only way that I could figure they could improve upon Coca-Cola, one of life’s most delightful elixirs, which studies prove will heal the sick and occasionally raise the dead, is to put rum or bourbon in it.

Lewis Grizzard, columnist, the Atlanta Journal-Constitution

If it moves sponsor it, if it doesn’t paint it red.

advertising mantra, The Coca-Cola Company



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