Chefs on Twitter: Why Do You Want to Follow Them?

image via Bon Appetit

image via Bon Appétit

 

Really, why would you read the 140 character musings of chefs?
It’s not a rhetorical question and I’m not asking it snarkily. Chef twitter streams are as individual as cooking styles, and some chefs are as adept with social media as they are with a boning knife while others careen from mundane to puerile like a bad banana split. 

The first thing you have to ask is why is the chef on twitter? 
The chefs themselves have their own varied reasons for tweeting. Some tweet within an inner circle of other chefs, sharing support and tips and keeping tabs on far-flung colleagues. Others expand the circle to include friends, fans, and loyal customers to create interest and build loyalty. Twitter can be a platform for the personal and political agenda of an activist chef, or it can increase a restaurant’s bottom line when it’s used as a promotional tool or a barometer that gauges customer satisfaction.

Then there are the brand-building celebrities.
Their tweets don’t originate from the depths of a steamy kitchen but from the carpeted offices of social media managers. Instead of the off-the-cuff remarks of a chef with two thumbs and a smartphone, you’re getting a twitter stream that’s maintained by a marketing professional who analyzes the demographics of followers (who can number in the millions) and crafts targeted messages that hone a chef’s public persona and plug their line of cookware.

Now ask yourself what do you want out of it?
You can find out about tonight’s dinner specials, put in your two cents about a recent meal, get some industry insider commentary, or see what your favorite chef eats for breakfast. You can rub online shoulders with a high-flying celebrity or be a fly on the wall of the bistro down the block. Twitter can bridge the gap between cook and customer, chef and fan. Once you know why you would want to follow a chef, here are some lists that will help you find one that fits the bill.

The 15 Most Followed Chefs on Twitter
The Huffington Post presents the big dogs.

Michelin Starred Chefs
ElizabethOnFood focuses on European restaurants with lists of Nordic Michelin starred chefs on Twitter and British and Irish Michelin starred chefs and restaurants on Twitter. @MichelinGuides publishes a list of starred chefs from their New York, Chicago, and San Francisco guides.

11 Flavorful Celebrity Chefs on Twitter
Mashable considers these to be the tastiest feeds out there.

The Archetypes
Zagat 
divides celebrity chefs into five categories: The Real Me, The Highly Edited, The Retweeter, I Am Who You Want Me to Be, and The Politicos.

118 Twitter Feeds Every Food Activist Needs to Know
Not just chefs but also farmers, writers, researchers, and policy makers, this exhaustive list comes from Food Tank.

Yahoo Food! gave us an April Fool’s Day gift of 7 Funny Foodie Twitter Accounts.
There’s the absurdist @coffee_dad, the inane @tofu_product, the tongue-in-cheek fetishism of @daily_kale, and other feeds that parody and skewer our foodie culture.

Who Chefs are Following on Twitter
Restaurant Hospitality magazine’s list of chef-recommended feeds.

14 Chefs and Their Very First Tweets
They all had to start somewhere, and Grub Street shows us where.

 

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