Celebrity Chefs Storm the Pet Food Aisle

 

fancy-feast-broths

 

Those new Fancy Feast Broths don’t look half bad.
Then again, they come from a chef who’s cooked in the kitchens of Chez Panisse, French Laundry, and El Bulli.
If you prefer you can feed your dog Pup Casserole from a five-time James Beard Foundation Best Chef nominee or take a course in kibble from a Le Cordon Bleu-trained culinary instructor. Bravo’s Top Chef All-Stars winner Richard Blais is behind the stove at Purina, Rachael Ray has her Delish line of dog and cat food, and Thomas Keller sells Bouchon Bakery dog biscuits enriched with foie gras and chicken stock.
It’s the era of the pet food celebrity chef.

doggyicecreamWe’ve projected our foodie-isms onto our pets.
Pet food now comes in locally-sourced, seasonal, kosher, halal, organic, vegan, and slow food varieties. Specialty bakeries peddle treats like bacon macaroons and peanut butter pupcakes, while food trucks with punny names like Poochi Sushi and Mobile Muttballs roll through neighborhoods and downtown streets drawing four-legged foodies with cat meows and cow moos played over PA systems. Celebrity chefs for dogs—why not?

Chef-owned pets: a rarified breed.
What self-respecting cook can bring themselves to serve any old canned slop to a beloved pet when there’s a nice osso buco bubbling away on the stove? The Culinary Canine: Great Chefs Cook for Their Dogs – And So Can You! asked 30 top chefs to share recipes of their dogs’ favorite dishes. New York restaurateur/Iron Chef Anita Lo has a pair of Shih Tzus that sup on bluefish filet with roasted yams, peas, and bacon. The Today Show’s ‘Chef Harry’ Schwartz soothes his dog’s irritable bowel syndrome with oatmeal-‘truffled’ pan-browned pork medallions. Bay Area Zagat favorite Alan Carlson serves his mixed-breed brined and smoked chickens and 72-hour braised short ribs; and a delicate small plate of poached chicken with blueberries is just right for the tiny Chihuahua owned by San Francisco’s Michelin-starred Dominique Crenn .

Let’s not forget that this is not really about our pets.
Chef-branded pet foods play into our own culinary sensibilities and fascination with celebrities. The fact is that dogs and cats have a mere fraction of our taste buds and very different sensory receptors. They’ll eat pretty much anything, from a pizza crust discarded on a filthy sidewalk to the used Tidy Cat in a litter box.  

 

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