Celebrity Beer

You know you’ve made it when food is named for you.

Consummate New Yorker Woody Allen has his own sandwich at the Carnegie Deli. Carmelo Anthony got one when he joined the Knicks this year. Jerry Garcia, Stephen Colbert, and Elton John all have Ben & Jerry’s flavors. But there’s nothing quite like your own beer.

Belgian monks, Catholic saints, and Irish folk heroes have long inspired beer names, but the first celebrity-named brew of the modern era would be Billy Beer, named for Billy Carter—the endearingly buffoonish, hard-drinking, Southern-fried gas station owner whose big brother Jimmy had just been elected president. After a brief, faddish existence, the distinctively tacky cans enjoyed a second life in the collectibles market—a kind of boozy Beanie Babies of the early ’80s.

There will never be another Billy Carter, but brewers are always on the look-out for celebrities that can gain them a bit of traction for their brands. Here are some of the celebrity beers that are vying to be future collectibles:

Kiss Me, Kate
As if marrying royalty isn’t already enough, Kate Middleton now has a beer. The head brewer says that his addition to the royal wedding souvenir bonanza is “elegant, tasteful and British to the core.”

Git-R-Done Beer
Evidently, there is a reality TV show on the History Channel called Only in America with Larry the Cable Guy. Evidently, it has a beer.

Kid Rock’s Badass Beer
Er..um..tasty.
With his affinity for wife-beater undershirts and reputation for sweat-drenched, stringy-haired performances, the rocker’s image doesn’t make us all that thirsty. But he has brought brewery jobs back to his home state of Michigan.

State House Brews
Kansas has one—Sam Brownback Wheat Beer. So does Colorado—Hickenlooper’s Inaugurale. The governors of the other 48 states will have to be satisfied with Gubna.

 

No one draws the brew masters like Barack Obama.
In 2004, early in his political career, a brewery in his father’s native Kenya released The Senator. We were drinking Hop Obama Ale on Election Day 2010, and by the time the inauguration rolled around we had The Audacity of Hops, Presidential Porter, and Ommegang Brewery’s Obamagang Belgian Brown Ale. The president went on to top them all, making White House culinary history in the process, when he and First Lady Michelle Obama served the first White House home brew, White House Honey Ale, made with a pound of honey from the White House beehive.

 

 

 

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One Response to Celebrity Beer

  1. Dragos says:

    Kid Rock’s Badass Beer…sounds like fun and I think it would go perfectly with my beer tower made by these guys: http://www.thebeergiraffe.com/en/what-is-a-beer-tower/

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