Yep, they’re still lining up for cronuts.
The line is out there every morning snaking down the Soho sidewalk before the 8am bakery opening. It’s not just New York and it’s not just a mania for pastry hybrids. They’re lining up for old school barbecue in Austin, Korean fried chicken in D.C., and the latest ramen bar in Chicago.
The problem is, it’s not just hype and tourists clogging our sidewalks. Restaurants of every stripe are happily embracing the queue. It keeps down the administrative costs of doing business—there’s no salaried reservationist, reservation no-shows, or cut off the top going to a service like OpenTable. Plus a line out front is good for business. It’s like a flesh and blood Yelp review signaling quality and popularity.
You hate waiting in line (and who doesn’t?).
You can stick to restaurants that take reservations, at the risk of missing out on transcendent sushi and the best pizza in town. You can go out before the lines form and force feed yourself a Florida-style 5:30 dinner. You can brave prime time but eat before you go to keep your blood sugar from plummeting before you’re seated. Or you can avail yourself of one of these solutions to the frustrating time suck of restaurant lines.
Pay someone else to wait, so you don’t have to.
13 year-old Desmond (left) is heading back to junior high so his Austin-based business BBQ Fast Pass will be on hiatus til the next school vacation. He spent his summer as a line-sitter for hire in a folding chair outside of Franklin Barbecue, a local legend known for its succulent brisket and 5 hour waits. Taskrabbit, in Austin and more than a dozen other cities, connects you with locals that you can contract with to do your waiting for a negotiable fee. Rent a Friend claims to have more than 530,000 registered service providers worldwide. The company specializes in fake wedding dates and other stand-ins, but line waiting is among the service options. Los Angeles’ Line Angels enables ‘influencers, doers, and go-getters to make the most of their time’. New York City has the similarly pitched Same Old Line Dudes with two fee schedules—one for cronuts and one for all other lines.
Take a virtual number.
According to QLess (company motto: Queue less. Live more) we spend two years of our lives waiting in lines. The mobile wait management system is making a dent in all that lost time. It allows you to take your place in line, online, merging your spot with the in-person waiting list at the hostess stand. While others are cooling their heels at the restaurant, you’re going about your business while QLess gives real time estimates and alerts. If your table is ready before you are, just give someone a virtual ‘cut.’ A running tab on the website tallies the total time savings restored to QLess users; at last check it was 1,185 years, 304 days, 18 hours, 9 minutes.
Google recently added a new feature to its search bar. Tap on the restaurant’s name in the search result and the tool displays its busiest times.
Get it to go.
Hangry was just added to the Oxford Dictionary, a clear sign that waiting for a table is incompatible with contemporary culture where gratification is supposed to be just a few keystrokes away. Impatience and tech savvy join forces in the many ordering, takeout, delivery, and payment apps that let you breeze by all the analog suckers standing in line. Users appreciate the streamlined process, and the restaurants like them too. According to a MasterCard survey, customers will spend as much as 30% more when they order dinner using a cash-free mobile app. It’s a crowded field with hundreds of apps vying for different market segments. There’s Tapingo, a campus food app for college students; the no-smartphone-required, all-text Zingle; the coast-to-coast 600-city coverage of Seamless; and Caviar, with its stable of Michelin-starred restaurant partners.
Is it worth the wait?
Yahoo Travel lists the top ten longest restaurant lines around the country. Huffington Post shares 19 Cult Food Destinations Worth Enduring An Insanely Long Wait In Line.