Meet Tartrazine and Sunset Yellow.
You can thank them for the foil pouch of day-glo cheese powder that comes in every box of Kraft Macaroni and Cheese. Every box in the U.S., that is. Kraft reformulated the recipe for the European market replacing the artificial dyes with natural, plant-based ingredients like paprika and beta carotene. The dyes are gone because European consumers revolted over potentially harmful side effects and demanded that the company remove them.
Both of these yellow dyes are man-made chemicals derived from petroleum.
The additives have been linked to a host of disturbing side effects like asthma, eczema, and migraines, in addition to hyperactivity and learning impairments in children. The Center for Science in the Public Interest reports that both dyes are also contaminated with known carcinogens. And they serve no purpose beyond the aesthetics of bright orange cheese, contributing nothing to the nutritional value or safety of food.
They’re not just in the blue box of Kraft.
It’s estimated that a young child with a taste for fast- and processed foods could be eating as much as a pound of food dye every year. Well beyond the usual suspects like purple Popsicles and rainbow Skittles, you’ll find food dyes in a staggering array of foods like canned fruit, fresh oranges, hot and cold cereals, pizza crusts, chocolate milk, salad dressing, lemonade, ginger ale, cookies and bread, chips and crackers, even matzoh balls. Oy veh.
Where, pray tell, is the FDA?
The Food and Drug Agency calls the shots when it comes to food additives, and it has a long history of calling them wrong. Looking at Tartrazine and Sunset Yellow, the agency acknowledged the sizable body of research linking the colorings to behavioral changes in children, but the advisory panel tasked with their review called the evidence inconclusive and recommended that the agency continue its hands-off approach to the additives. Of course FDA approval is hardly a guarantee of safety. The agency’s site lists 91 previously approved artificial dyes that are now banned. And bear in mind that countries throughout Europe weighed the same ‘inconclusive’ evidence against potential health consequences and have banned most artificial food dyes.
We don’t need to wait for the FDA.
Earlier this year, consumers targeted brominated vegetable oil, an additive that prevents flavorings from separating in Gatorade. After studies linked the FDA-approved ingredient to neurological disorders and altered thyroid hormones, a petition requesting its removal circulated on Change.org, collecting more than 200,000 signatures. In January Kraft announced that because of the feedback it was reversing its earlier decision to retain the substance and would be replacing Gatorade’s brominated vegetable oil with a more acceptable emulsifier.
It worked for Gatorade. Now let’s get the yellow dye out of our mac & cheese.
Visit Change.org where you can add your name to the 285,000 that have already signed the petition demanding that Kraft stop using dangerous food dyes in its Macaroni & Cheese. You can also bring the fight to the Kraft Macaroni & Cheese Facebook page, where thousands of consumers have already chimed in with their comments.