food knowledge

Rewire Your Tastebuds

Go from yuck to yum with the miracle berry.

About a year ago synsepalum dulcificum, known as the miracle fruit or miracle berry made some ripples in the food press.
In case you missed the story the first time around, these are berries that rewire your palate so that sour or bitter foods will taste sweet. Dark beer tastes like a chocolate milkshake, goat cheese turns into cake frosting, and ketchup tastes like maple syrup. Tequila goes down like apple juice, vinegar becomes wine, and wine tastes like a melted Popsicle.

What’s going on is that a protein in the miracle fruit binds with and alters the flavor of the acid in whatever foods you eat in combination with it. Low-acid foods like bananas and zucchini are unchanged. Vanilla is just vanilla. Tangy foods like onions and horseradish retain their astringent aroma but taste disorientingly bland, while worcestershire sauce will surprise you with its complexity.

The miracle fruit itself is pleasantly sweet and berry-like. It takes effect almost immediately and lasts for an hour or two. It took a first run at the American market in the 1970s. The fruit’s growers promoted its potential to sweeten foods with fewer calories than sugar and none of the health risks of artificial sweeteners. Its commercialization was abandoned when the FDA classified the fruit as an “additive” rather than a food. Recently interest has been revived by cutting-edge chefs and bartenders exploring its culinary potential and by food enthusiasts who make the fruit the centerpiece of experimental tasting parties.

Keep in mind that miracle berries change only the perception of taste, not the food’s chemistry. Your teeth, mouth, and digestive tract are as vulnerable as ever to the effects of highly acidic and spicy foods. If you want to experiment with a Tabasco-pickle juice-vermouth cocktail (and you know you will), just remember to follow it with a Tums chaser.

You can order miracle fruit online as fresh berries or as freeze-dried berry tablets.

 

Posted in diversions, food knowledge | Tagged | Leave a comment

Five to Try

With something like 50,000 different items in your neighborhood supermarket why are you still buying the same dozen or so fruits?

Get out of your rut. Try something new. This is a low-risk and high-reward proposition. It’s fruit—what’s the worst that can happen?

Cut open a passion fruit and it’s a confusing mass of juicy, seedy pulp. It’s all edible, although you might want to strain out the seeds. Passion fruit is boldly tropical, and the sweetness and assertive flavor make it versatile in cooking and baking. There is a Passion of Christ/passion fruit connection that makes a whole lot of symbolic hooey, likening the vine’s tendrils to whips and its petals to the Apostles. Not Judas and Peter, though.

http://4.bp.blogspot.com/_SRY2opiU_Fk/S7eG4_JL_eI/AAAAAAAAAEQ/znQIsTjlDCg/s1600/pineberry-461x450.jpg Yes, you are looking at a strawberry. The pineberry looks like strawberries and cream but smells and tastes just like pineapple. Tiny white berries with red pips, it’s a wild variety that was rescued from extinction, rechristened as the pineberry, and is now grown commercially.

http://2.bp.blogspot.com/_T6LuIHCdMDE/S75KH3gm09I/AAAAAAAAAOc/0aicG2zS6ro/s1600/IMG_0271.JPG I suggest that you find someone with a backyard pacay tree and make them your friend. Technically a legume, pacay pods don’t travel well, and you’ll only find frozen ones in the market; the fresh pods are worth the hunt. Crack open the hard shell and inside you’ll find a row of black seeds nestled in a bed of fluffy white flesh that tastes like vanilla ice cream with a hint of cotton candy.

Mangosteen Mangosteen is not at all mango-like. It’s sweet, tangy, and somewhat fibrous. Skip the astringent purple rind and go for the juicy white flesh around the seeds that comes apart in segments like a tangerine. It’s rarely baked into desserts, but fresh, uncooked mangosteen works well in sorbets and smoothies.

Durian Who knew fruit could stir controversy? Fans of the durian describe it as a rich, smooth, custardy fruit with an alluring aroma and the taste of almonds. Others have compared the taste and odor to sewage, gym socks, skunk spray, and moldy onions. Well-known as a durian lover, Anthony Bourdain famously described the fruit as “like you’d buried somebody holding a big wheel of Stilton in his arms, then dug him up a few weeks later. Your breath will smell as if you’d been French-kissing your dead grandmother.” And he likes durian.

Be flexible and adventurous. Experience the thrill of the unknown. And while there might be Five to Try, feel free to stop at four, with apologies to Mr. Bourdain.

 

Posted in food knowledge | Tagged | Leave a comment

Harbingers of Spring: The new crop of food words

image via Manjit Sangha

Nothing signals the change of season like the new crop of food words.
Each year around this time, the Oxford English Dictionary releases a list of new words that will be welcomed to its pages.

Come on; this is good stuff!
I see those eyes start to glaze over. I know what you’re thinking: epic word-nerdery. But it’s so much more than that.

As the definitive record of our language the OED is also our cultural barometer. A new food word isn’t just an expanded vocabulary— it signals a change in our appetites and tastes. Its inclusion tells us that the dish is served and the word is used commonly enough that it’s worthy of inking it in to the annals of history; at least in the estimation of the dictionary’s editors.

Drum roll, please.
This season’s crop shows our cultural interconnectedness, as we borrow freely from regional and world cuisines, from science and technology, pop cultural references, and urban slang:
Babycino. A drink of hot milk that has been frothed up with pressurized steam, intended for children.
Banh mi. A Vietnamese snack consisting of a baguette (traditionally baked with both rice and wheat flour) filled with a variety of ingredients, typically including meat, pickled vegetables, and chili peppers.
Chermoula. In North African cookery, a sauce or marinade for fish or meat, typically containing olive oil, lemon juice, garlic, and cilantro.
Eton mess. A dessert consisting of a rough mixture of whipped cream, pieces of meringue, and fruit, typically strawberries.
Flat water. Ordinary tap or bottled drinking water, as opposed to sparkling water.
Flat white. A type of coffee made with espresso and hot steamed milk, but without the froth characteristic of a cappuccino.
Gremolata. A dressing or garnish made with chopped parsley, garlic, and grated lemon zest, served as an accompaniment to meat or fish.
Kleftiko. A Greek dish consisting of lamb marinated with lemon juice and herbs and cooked slowly in a sealed container.
Mac1. Macaroni, as in mac and cheese.
Momo. In Tibetan cooking, a steamed dumpling filled with meat or vegetables.
Nom nom. Used to express pleasure at eating, or at the prospect of eating, delicious food.
Pork bun. A Chinese snack consisting of steamed or baked bread dough filled with barbecued pork.
Pulled pork. Tender, slow-cooked pork that is pulled apart into pieces and often prepared with a barbecue sauce.
Rugelach. A bite-size cookie made with cream-cheese dough rolled around a filling of nuts, poppy seed paste, chocolate or jam.
Sammich. A sandwich.
Spiedie. An Italian-American dish consisting of marinated pieces of meat cooked on a skewer, and often served in a roll.
5-second rule (also 3- or 5-, etc.). The culinary rule that allows for the eating of a delicious morsel that has fallen to the floor, provided that it is retrieved within the specified period of time.

There is also a short-list of culinary terms that didn’t make the cut. Don’t call them rejects—the OED editors are keeping an eye on these for inclusion in future editions. These not-yet-words are languishing on 4″x6″ index cards, stored alphabetically in a vault in Oxford owned by the Oxford University Press. Really.
Dringle. The watermark left on wood caused by a glass of liquid.
Freegan. Someone who rejects consumerism, usually by eating discarded food.
Oninate. To overwhelm with post-dining breath.
Peppier. A server whose sole job is to offer diners ground pepper, usually from a large pepper mill.
Spatulate. To remove batter or dough from the side of a bowl with a spatula.


Posted in food knowledge, food trends | Tagged | 2 Comments

A Big Bowl of Smarty Pants

.

Have You Had Your Recommended Daily Allowance of Trivia?

We love trivia.
And because we love food, we love food trivia most of all.
The uncommon food facts, the curious bits of culinary miscellany, the flotsam and jetsam of the kitchen— each tasty tidbit is more useless than the next, but still we gather.
And who knows; someday, maybe, just maybe, there will be an opportunity to flaunt it. [...]

Posted in diversions, food knowledge | Tagged | 2 Comments

Bedtime Snack: How Food Influences Dreams

[image via the film Sleeping and Dreaming of Food]

You may be an undigested bit of beef, a blot of mustard, a crumb of cheese, a fragment of underdone potato. There’s more of gravy than of grave about you, whatever you are!

-- Scrooge to Marley’s ghost; from Charles Dickens’ A Christmas Carol

Was it something I ate?
Anyone who has ever gone to bed after a dinner of enchiladas can tell you that what you eat affects your dreams. Surprisingly, there is very little solid science to explain it.

Spicy foods in particular are notorious for inspiring particularly vivid dreams.
Some in the medical community have theorized that the heat from the spices elevates body temperature enough to interfere with the quality of sleep. The discomfort then works its way into your subconscious, and is reflected in the narrative it creates. Real-life stomach aches and other types of gastric distress can end up as dream pain experienced by your dream self.

Another theory suggests that what you eat before bedtime isn’t as important as how much you eat and when you eat it. Any digestion increases the metabolism and brain activity, so the more you eat and the closer it is to bedtime, the more vivid the dreams.

Sweet dreams: Low blood sugar, or hypoglycemia, is another culprit. When your body’s blood sugar level is low, which happens when you haven’t eaten in a long while before bedtime, your brain gives you a little spurt of adrenaline that causes your body to drop some stored glucose into the bloodstream. If you’ve ever had a dream that wasn’t just vivid but also felt especially frantic, you know the feeling of adrenalized dreaming.

If you’ve ever dreamed you were sitting in a restaurant only to wake up and find your partner cooking up some bacon, you already know that food smells can creep into your dreams. The sense of smell is associated with the part of the brain that is associated with emotions, so food smells can take on a literal meaning and also affect the mood of your sleeping self. One study (unpublished but presented to the American Academy of Otolarygology) pumped different scents into the nostrils of sleeping subjects, and found that dream moods and impressions were clearly colored by the smells, although dream content seemed unchanged.

Gaming your own dreams
We know that food affects dreams, but no one has figured out how to use it to manipulate the content of dreams, Inception-style. The best we can do is choose foods and time our meals to get the best night’s sleep possible. Web MD has a slide show of foods that help and foods that harm your sleep.

 

Posted in diversions, food knowledge | Tagged , | 6 Comments

Are There More Pigs or People Where You Live?




.

Eccentric. Arcane. Kooky, even. It’s the 2010 Census.

The big count takes place every ten years.
It’s a snapshot of us at a point in time, and when we compare it to the baby pictures of past census-taking, it says a lot about where we are, where we’ve been, and where we’re heading.

Since the census is only held once each decade, it leaves us with plenty of time to sift through the data; and there’s tons of the stuff. Naturally, it’s full of demographics: it tells us who lives where and how they voted. We know how wealthy the neighbors are and what the kids are majoring in at college. We can see who’s getting married, having babies, and moving to the suburbs; who needs public assistance; and where the hot retirement communities are located (Sarasota, Florida; Fort Collins, Colorado).

The census is also full of curiously chosen data: we can see that people in their 20′s vastly prefer bowling to bicycling; white and black adults attend jazz concerts at nearly the same rates; more men get a good night’s sleep than women; and in the decade since the last census, what we lost in bookstores we gained in pharmacies (500).

The census data contain plenty of fascinating, food-related factoids:

We’re eating less red meat (but drinking more red wine), less fruit (down by 36 pounds per person since the 2000 census), and fewer vegetables (down by 33 pounds), and most of the vegetables we do eat are canned, frozen, pickled, or otherwise processed.
We’re eating way more cheese and yogurt; we’re drinking less milk, but are six times more likely to demand that it be organic.
We’re drinking twice as much alcohol as we did back in 1990, and for the first time, it’s most likely a woman serving us our alcoholic beverages.

Texas has the most farms; Alaska and Rhode Island the fewest. We’ve added more than 3 million acres of organic farmland since the 2000 census— but also 244% more genetically engineered varieties of corn, and 72% more soybeans.
The honeybees really are disappearing—they were counted too.

And yes, there are five states—Minnesota, Iowa, Nebraska, North Carolina, and South Dakota— that have more pigs than people.

It’s like a family photo album crossed with the Guinness Book of Records. The Statistical Abstract of the United States, published annually since 1878, takes piles of government data from the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and other federal agencies. The numbers are crunched to give an authoritative and comprehensive summary of social, political, and economic status. You can download earlier editions (dating back to 1878) from the Census Bureau’s website, or order your own copy of the current edition (it’s the government’s perennial top-seller) from the U.S. Government Bookstore.

.


Posted in food knowledge | Tagged , , | 1 Comment

How Much of Your Life is Spent Eating?

image via Harvey Ralph

.

Americans spend less time eating than just about anyone else on the planet. We’re also among the most overweight.

A graph has been making the rounds.
Taking data from a study conducted by the Organisation for Economic Co-operation and Development, it plots minutes spent eating per day versus national obesity rates (based on a body mass index of 30 or more). In the US, our eating and drinking add up to 75 minutes a day. We edge out portly Mexicans and Canadians, but don’t come close to the 2+ daily dining hours of the slender French. [...]

Posted in fast food, food knowledge, health + diet | Tagged , | 1 Comment

A Witch in the Kitchen: Food Superstitions

image via Ware You Fit In

.Who couldn’t use a little help in the luck department?

You throw rice at weddings and snag the long end of the Thanksgiving wishbone, toss salt over your left shoulder, blow out the candles on your birthday cake, and clink wine glasses together before taking a sip. We all have our superstitions. And look how many of them revolve around food.

Superstitions can defy logic, scientific knowledge, and rational thought. They are beliefs without scientific foundation; a way to understand the incomprehensible. The funny thing about superstitions is that they are all a matter of perspective. One person’s superstition is another’s cultural or religious truth.

Here are some of our more common food-related superstitions:

Thunder will turn your milk sour, and moonlight will spoil a ham.

Take the last cookie and you’ll end up an ‘old maid.’

Two yolks in an egg means a marriage is coming soon. A spot on a yolk is a bad omen, but nowhere near as bad as an egg with no yolk at all.

Timing is everything: Bake your cake while the sun is rising, and never gather blackberries after October 11th.

Rub rum on a bald man’s head to grow hair.

Drop your silverware and company will come calling: a fork means a woman will visit, a knife means a man will visit.

.You can laugh at broken mirrors and take a black cat for a walk under a ladder on the next Friday the 13th. Health, wealth, happiness, and true love can all be yours when you eat your way to a lucky break.

.


Posted in food knowledge | Tagged , | 4 Comments

Potato Chips: Tasting With Our Ears



image via the Loud Food Club

.

We Love the Crunch.
Its just potato, hot fat, and salt, but together they make magic. The first chip out of the bag—pristinely crisp and salty, with a crunch that is unsullied by time or ambient humidity— it’s one of our most underrated gustatory pleasures. And it’s an auditory pleasure as well.

It turns out that in the sensory vocabulary of food scientists, crispy and crunchy are not the same thing. When we eat potato chips, we hear the crunch, but we’re really sensing it in our mouths. When it comes to crispness, even though it’s bound up with the crunch, we’re assessing the crispness with our ears. [...]

Posted in food business, food knowledge | Tagged , | Leave a comment

French Fries Make Me Insanely Happy

image via DazeyChic

.

Deep golden brown, crisp on the outside and fluffy, oh so fluffy, on the inside. Fat, starchy batons, crispy, salty shoestrings, crinkle-cut, double-fried, and oh-my-god duck fat fries. I’ve met a few that I didn’t like, had my heart broken a time or two, but my ardor is unabated. It’s not exactly a romance for two: the rest of America joins me in eating 2 billion servings of french fries a year; that’s 30 pounds of fries for every man, woman, and child. [...]

Posted in fast food, food knowledge | Tagged , | 1 Comment

Mincemeat Pie: Because you can never have enough desserts with meat in them.

image via SomeeCards

.

Mystery meat… or is it?
Mincemeat leaves us with more questions than answers.

In theory, mincemeat pie’s got a lot going for it: it’s sweet and savory; your entrée and your dessert all rolled into the one dish. It appears at holiday time amid a veritable minefield of culinary missteps— think bone-dry turkey, mini-marshmallow sweet potatoes, and doorstop fruitcake. Still, nothing receives the seasonal snubbing and drubbing of mincemeat pie. [...]

Posted in Christmas, dessert, food knowledge | Tagged , | 4 Comments

Food for the Brain

.

Architect and food urbanist Carolyn Steel shows how modern cities have been shaped by food.
Malcolm Gladwell tells you why spaghetti sauce is a metaphor for happiness.
Self-proclaimed anti-foodie Fred Kaufman explores the extremes and excesses of our love affair with our stomachs.

It’s a far cry from the Food Network.

If you’re not already watching online lectures, you are in for a treat. Every aspect of food is dissected, studied, discussed, and celebrated by some of the world’s most inspired thinkers, writers, creators, performers, and policy makers. If you’re already a fan, I’ll point you toward the best of what’s out there.

As foodies, we are distinguished by our seemingly limitless capacity for all things food. We are curious, nostalgic, and hedonistic. We reflect on past meals and anticipate those in the future—and can do so while we are enjoying the current meal.

The range of online resources suits our appetites: there are food lectures on topics of sustainability, science, politics, health and nutrition, economics, and cultural issues. There is entertainment value and scholarliness. It’s all out there; so dig in.

Some of the best:

How about a 14-session kitchen chemistry course that uses Harold McGee’s On Food and Cooking: The Science and Lore of the Kitchen as its accompanying text? It’s available through the MIT Open Courseware project.

Judith Jones, Julia Child’s longtime publisher and editor, lets you know what Julia would have thought of Meryl Streep’s portrayal of her on film. The talk took place at this year’s Boston Book Festival.

Cookbook author and New York Times columnist Mark Bittman gives us a good talking to in a TED Talk, telling us what’s wrong with what we eat.

The historical significance of the potato, the ethics of selling dairy products in contemporary China; it’s all covered in the Edible History of Humanity.

Kosher Hollywood is a smart and entertaining lecture, with (heavy on Woody Allen) film clips, that looks at screen portrayals of the food-centered Jews.

You’ll find more lectures on a variety of food-related topics that they don’t go near on television:

TED Talks are always edgy, thought-provoking, and forward-leaning. Everyone from Michael Pollan to Jamie Oliver to Ann Cooper, the renegade lunch lady, has stepped up to the TED podium.

Free University Lectures Online has links to thousands of classroom lectures that are posted online.

FORA.tv goes beyond academia to stream talks from book tours, museums, and public lecture series.

.


Posted in food knowledge, health + diet | Tagged , | 1 Comment

Talk Turkey to Me

.

Put down that phone!

The Thanksgiving Talk-Line is so old school.
The real action this Thanksgiving will be on laptops and smart phones. Even the Butterball phone line ladies will be twittering.

Online search volume for cooking tips and recipes starts to build in early November, reaching a fever pitch by the week of Thanksgiving. Last year, in the days leading up to the holiday, 785,000 people searched for turkey recipes on allrecipes.com; by Thanksgiving Day, the site was logging one million page views an hour. The volume is so great that cooking sites build their server capacity around that single day, seldom needing more than 50% during the rest of the year. [...]

Posted in food knowledge, holidays | Tagged , | 5 Comments

Everything But the Squeal

[image via Snorg Tees]

.My friend, I don’t know how to break it to you, but you’ve been eating pig.

That’s right, pig. Not what you would properly call pork, but pig parts—the bits and pieces and byproducts left in the slaughterhouse after the chops and ham and bacon are gone. Gelatin from pig skin puts the chew in gum and licorice and the creaminess in cheesecake and tiramisu. Pig hair protein makes sandwich wraps pliable and keeps bread squeezably fresh. Even the plate you eat from could contain ash from pig bones, and your napkin was probably made with bone gelatin.

Most of these products are not labeled to tell you this.
Often, processors will deliberately remove the word ‘animal’ from their ingredient list. For example, hydrolyzed animal protein becomes hydrolyzed collagen, and animal protein is labeled L-cysteine. There are thousands more technical and patented names for ingredient variations that can appear on product labels. Adding to the confusion are the pig parts that don’t wind up in the final product but are used in the manufacturing process: bone char to whiten sugar; gelatin to clarify beer and remove tannins from wine. These don’t even have to be mentioned by the manufacturer.

Pig-derived food additives are hiding in plain sight:

stearic acid made from fat is found in vanilla flavoring and pill coatings
pepsin, a pig stomach enzyme, can be used in cheese-making
calcium stearate from fat is commonly found in garlic salt and spice blends
energy bars often rely on collagen as a protein source
pig skin-derived gelatin is used to absorb cloudy elements in juice drinks, add texture to low-fat dips and spreads, and cut down on the formation of sugar crystals in ice cream; it’s also added to marshmallows, yogurt, and frosted breakfast cereals

Some of the other names for pig-based additives that are familiar to anyone who reads product packaging are capric acid (decanoic acid), glucose (dextrose), glycerides, sodium stearoyl lactylate, and oleic acid (oleinic acid).

If this is stunning news to you, think of vegetarians and vegans, and people who keep kosher or observe halal.

Truly going whole hog
The staggering array of food and non-food uses of pig parts is portrayed in the book Pig 05049. The parts of a single animal, known by its ear tag as number 05049, were followed and photographed as they moved from the slaughterhouse into a complex and globalized food chain. The result is a visual essay of a mind-blowing 185 products derived from just one pig.

Learn what’s really in your pantry. The PETA website maintains a list of common animal-derived ingredients.

The iPhone app  iVegan is a reference guide for many common and hidden animal ingredients.

 

. 
Posted in food knowledge, vegetarian/vegan | Tagged | 6 Comments

Got Milk? How About the Not Milks?

Calvin and Hobbes comic via United Feature Syndicate

.

Got milk?
Gotten milk recently?
It’s no easy feat. The dairy case seems awfully crowded these days.
Soy milk, the dairy alternative, has been joined by a slew of soy alternatives. Now you’ll find milk made from nut varieties, grains, and even law-skirting hemp seeds. [...]

Posted in food knowledge, health + diet, sustainability | Tagged , | 9 Comments

Ugly, Unloved, Unappreciated

Oh, grow up!
Do you have an allergy? Do you object on political grounds?
No? Then shut up and eat your vegetables!

It’s time to stray outside of your comfort zone of carrots, green beans, zucchini, broccoli, and spinach. You will encounter unfamiliar tastes, odd textures, and the occasional aroma of feet. But there will be no pouting, food phobias, or knee-jerk reactions. These are vegetables for grown-ups, so act your age.

.

[...]

Posted in food knowledge, vegetarian/vegan | Tagged , | 15 Comments

Big Plate Big Meal (Big Butt)

[plate-butt.png]

image via Beard Crumbs

We’ve all heard the statistics about how often we think of sex, but what about food?
Studies have shown that we face an average of 226 food-related choices in a day, but we are only conscious of our decision making in about 15 of them. That’s more than 200 mindless decisions of the what-when-where-how much-who with of food occurring each day. It’s helping yourself to seconds because the bowl is right there; taking a gulp of orange juice because you saw the carton when you opened the refrigerator; or a doughnut because someone brought a box into the office. Scientists refer to these as environmental cues, and when we aren’t mindful, they rule our food choices. [...]

Posted in food knowledge, health + diet | Tagged , | 5 Comments

Filth in Food: We might as well drink out of the toilet.

.

Let me state at the outset:

I am not a germaphobe.
I don’t have food rituals, issues, or obsessions. I use the silverware set out for me, I let different foods touch on my plate, and I am well-acquainted with the 5-second rule.
What I do have is a healthy respect for bacteria and a reasonable gross-out threshold.

Every once in a while a bit of news is reported that makes me want to take a bath in hand sanitizer.
You know the kind of news I’m talking about. Reports like when the the FDA increased allowable levels of filth in food (currently it’s 30 insect fragments plus 1 rodent hair per 100 grams, or about 4 spoons’ full of peanut butter), or when a middle school student’s science project proved that the ice in fast food restaurant soda machines is dirtier that toilet water.

Take a deep breath, maybe gargle some mouthwash, and let’s look at some tales from the annals of yucky, germy, disgusting things you probably put in your mouth. [...]

Posted in food knowledge, food safety, health + diet | Tagged , | 10 Comments

The Sweetener Formerly Known As…

.

It worked for Prince.

By now you’ve probably heard about the public relations disaster that is the sweetener formerly known as high fructose corn syrup.
After years of waging a losing battle to convince the American public that HFCS is not really so bad, the Corn Refiners Association has petitioned the FDA for an ‘alternative labeling declaration,’ preferring the more natural-sounding moniker ‘corn sugar.’

Name changes are a common practice in today’s marketplace .
When a name—for one reason or another—just isn’t working, the strategy is to regroup, rebrand, and relaunch. We’ve seen it in the corporate world: who even remembers that AirTran was once ValuJet, an airline best known for safety violations and fatalities? Philip Morris hoped to distance itself from tobacco when it became Altria; the Nashville Network added CSI reruns to its low-rent lineup and reinvented itself as Spike TV; and then there is Sean Combs, patron saint of name changes, aka Puff Daddy, er Puffy, I mean P. Diddy, or is that just plain Diddy?

The food world has a long history of name changing.
Consumer tastes, diets, perceptions, and health concerns are constantly shifting, and food names and brands have had to be especially mutable to survive.

How Sweet it Was.

.
http://www.blatherwincerepeat.com/wp-content/uploads/2008/03/sugar-crisp-a.jpg http://www.comicbooknoise.com/wp-content/uploads/2009/08/spock-sugar-smacks.jpg http://2.bp.blogspot.com/_XU9x8G7khv0/S4vh_DsAnFI/AAAAAAAANV4/ehWkeDgtkNs/s400/sugar+sparkled+flakes.jpghttp://theimaginaryworld.com/box203.jpghttp://www.12ozprophet.com/images/uploads/sugarpopspete.jpg [...]

Posted in food business, food knowledge, media | Tagged , | 11 Comments

Architecture for the Taste Buds

SpaghettiPipette Rigate

Bow Ties, FarfalleReginette

LasagnaCavatappi

Pasta is a marvel of geometry and construction.

It’s architecture for the taste buds. Long or short, thick or thin, smooth or ridged; each shape is a unique construction of form and consistency designed to capture and absorb sauce differently. The classic pairings—linguine with clams, spaghetti and meatballs, cavatelli and broccoli—have persisted in the Italian culinary repertoire because of their ideal expressions of taste. It’s what the Chinese call kou gan: the harmonious interplay beyond flavor that we translate as mouth-feel.   [...]

Posted in food knowledge, recipes | Tagged , , | 3 Comments
Web Analytics