Kale isn’t the only one.
It’s just the one with the best PR.
Kale is a true ‘superfood.’ It’s a low calorie, nutrient dense, brain-boosting, heart healthy, do-no-wrong vegetable. You can say the same about plenty of other dark leafy greens, but kale is the one that has captured the nation’s collective appetite.
A few short years ago, Pizza Hut was the single largest consumer of kale in the U.S., and they weren’t even serving it; it was treated as an inedible garnish used to decorate their salad bars. Today you’ll find kale on the menu of any restaurant worth its hand-harvested fleur de sel. Food manufacturers are tossing it into soups, snacks, and soft drinks. Juice bars are squeezing it, mixologists are crafting kale-tinis, and it’s so ubiquitous in the trendy quarters of Brooklyn that the New York Times proposed it as the borough’s official vegetable.
There are signs of kale craziness everywhere:
It’s peaking as a baby name. This chart illustrates how many boys were named Kale in the U.S. since 1880.
It turned Bo Muller-Moore into a folk hero when his small, eco-friendly, Vermont t-shirt business was sued by Chick-fil-A for violating their Eat mor chikin trademark.
We now have 50 Shades of Kale, the cookbook.
We learned that a rubdown does wonders for kale’s texture with more than 5,000 YouTube videos demonstrating proper kale massage technique.
It’s feeling more and more like peak kale.
The market is reaching saturation, and the notoriously fickle foodies are getting restless. Thousands cast their votes in last month’s Huffington Post superfood deathmatch pitting kale against the likes of chia seeds and kohlrabi. You can practically hear the rustle of pages turning as food marketers pore over trend reports looking for the next big thing.
America’s vegetable sweetheart is out there somewhere.
Prognosticators say that there’s plenty of room at the table for another kale-like superfood. They’re prowling the farmers markets and produce aisles for another long-neglected leafy green that can be readied for its close-up.
Zagat looks at the likely contenders in Predicting the Next Kale.
They look at nine different leafy green vegetables like collards, escarole, and dandelion greens, evaluating the potential of each to be the next kale.