Soylent, a high-tech food alternative, has been grabbing headlines and investors.
The meal substitute has the wind at its back with millions raised through crowdfunding, pre-orders, and the backing of prominent venture capital firms. Many in Silicon Valley think that Soylent could be a real game-changer.
Soylent is an engineer’s approach to food.
It’s an odorless, neutrally-flavored sludgy mix of nutrients in a base of oat starch. It’s gluten free, vegan, and halal. It’s appropriate for sufferers of food allergies, acid reflux, or digestive disorders, and can be used to control weight or cholesterol. Soylent is essentially an efficient, inexpensive, clean-burning fuel. Its taste, to put it kindly, can be characterized as pretty much like you’d expect.
This is food by and for the tech crowd.
The concept took shape in Y Combinator, the preeminent bootcamp for digital entrepreneurs, and the story of Soylent’s development is peppered with techspeak about optimizations, inputs, and beta-testing (what regular eaters call nutrition, ingredients, and tasting). Its creator refers to meal replacement as a default diet, while regular dining is called recreational eating.
Soylent was influenced by the kind of sci-fi futurism that’s so beloved by engineers and technologists.
The film and literary genre often depicts a bleak, dystopic future whose inhabitants subsist on lab creations like the vats of goopy gruel in the Matrix series or the blue milk of the Star Wars trilogy. Even the name Soylent comes from the novel behind the 1973 sci-fi classic Soylent Green in which Charlton Heston’s character discovers the unthinkable secret behind the edible solution to the twin problems of overpopulation and an insufficient food supply (It culminates in one of filmdom’s most memorable lines, captured in this YouTube clip).
Could this really be food’s future?
Soylent is regularly showing up on lists of the top food trends for 2014. It’s seen as the perfect food for the stereotypical, heads-down coder who subsists on takeout pizza and data packets. It’s also expected to appeal to people who think that home cooked meals are not worth the hassle of shopping, cooking, and cleaning up afterwards.
The investors are betting that even outside of Silicon Valley, that adds up to a sizable population.