Mall dining is much more than a shopper’s pit stop.
There’s an uninspired sameness to mall stores.
Close your eyes and you could be in any mall, anywhere, with the same overstuffed department stores at each end and the predictable mix of national retailers and ear-piercing kiosks. But if you’re looking for a sense of place, you just need to head to the food court. In between the ubiquitous soggy pizza and cinnamon buns you’ll find surprising expressions of regional preferences, and even, dare we say it—terroir.
Terroir, which is usually used to describe wines, is that ineffable sense of place that comes from the sum of the effects of a local environment. It takes in geography and geology, climate and heritage, class and culture. Instead of Mosel Riesling and Loire Valley Muscadet, shopping mall terroir is embodied in regional affinities for grilled subs, bubble tea, and cheese steaks
Terroir is where you find it.
While many restaurant chains are named for localities, they can be surprisingly popular outside of their namesake regions. Boston Market and Uno Chicago Grill are both more beloved in Mid-Atlantic states than in hometown malls, while Moe’s Southwest Grill and Ted’s Montana Grill are Southeast favorites. The Great Lakes embrace Texas Roadhouse in greater numbers than native Texans, while Jersey Mike’s Subs are all but shunned in the Garden State but have become a favorite on the West Coast. California Pizza Kitchen and South Philly Steak & Fries both are true to their names, and everyone everywhere loves A&W All-American Food.
Cupcake and donut bakeries are disproportionately represented in New England malls. Mid-Atlantic shoppers take more bagel and bubble tea breaks than anyone else, and in the Great Lakes they like to sit down with a bowl of soup. Southwesterners like to nosh while they shop with gelato and roasted nuts. They line up for buffets in the Plain States, and a single mall in King of Prussia, Pennsylvania is home to five separate Auntie Anne’s soft pretzel outlets.
Mall food courts are so much more than Cinnabon and Sbarro. See what you’re missing with Thrillist’s coverage of lesser-known delicacies: REGIONAL FAST-FOOD CHAINS THAT NEED TO BE EVERYWHERE, IMMEDIATELY.