So much for that famous French snobbery.
The ungodly combination of red wine and cola is this summer’s newly popular refreshment. Hausmann Famille, a branch of the French winemaker Châteaux en Bordeaux, has introduced Rouge Sucette—which translates as Red Lollipop—a blend of 75% wine with 25% sugar, water, and cola.
Wine consumption is in a free fall.
Wine was always served with dinner. For generations of French drinkers it was a daily occurrence, the norm for a majority of French citizens. Today the number of daily wine drinkers has fallen to 17%, with 38% reporting that they never drink wine at all.
Wine and Coke is nothing new.
In Argentina it’s known as Jesus juice; South Africans call it katemba; Croatians mix bambus; and in Chile the combination is known as jote. It’s most widely drunk in Spain where it’s a sort of unofficial symbol of Basque culture. It’s believed to have originated there as a cheap method for making rough, local wines more palatable.
To the French, the mixture’s history just serves to compound the indignity.
The country is fighting an uphill battle to preserve its culinary heritage. Earlier this spring the government imposed a ketchup ban on all French school cafeterias, fearing that the nation’s distinguished cuisine is being buried—literally and metaphorically—under a flood of foreign influences. And now wine flavored with sugar and cola has captivated a younger generation’s sweet tooth while masking the true nature of their vaunted varietals.
None for me, thanks, but if you feel the need…
Don’t bother looking for Rouge Sucette on these shores. It retails in France for barely three euros a bottle; hardly worth shipping, especially when we have plenty of our own liters of Coke and Two Buck Chuck.
A better idea is to order yourself a Spodee and Sody, a red wine and Coca-Cola cocktail based on Spodee, the latest of the hip spirits from the makers of trendy Hendricks Gin and Sailor Jerry rum. On its own, Spodee is a rather tasty and strongly fortified concoction of wine, cocoa, and some kind of moonshine liquor. The mix of grape and chocolate flavors end up tasting a little like Raisinets, but with a 36 proof kick.