diversions

From Food Blogger to Cookbook Author

t-shirt available at Zazzle.com

t-shirt available at Zazzle.com

It’s the brass ring, the golden ticket, and the winning lottery numbers all rolled into one.    
Not every food blogger wants a cookbook deal, but it’s always a win when a publisher comes calling.

It’s been a long and lonely slog.
Sometimes blogging can seem so pointless. Even when readership is significant and loyal, it’s just one more blog among the thousands. At some point every blogger wonders if anyone would notice if they just packed it in. There are plenty of bloggers out there that are ready to take your place in readers’ mailboxes and news feeds. Would you even be missed?

A book deal screams, Don’t stop!    
It validates all the bathrobe-clad hours at the keyboard. Readers don’t just like you—they want more. And a cookbook deal—that means that your recipes are coming to life in readers’ kitchens. Somehow, your blog has convinced a publisher that the public is even willing to shell out good money for your culinary musings. Go ahead and pinch yourself.

Here are the latest winners of the blog-to-cookbook sweepstakes.
They all come from longtime bloggers with 2014 release dates.

safe_image

Thug Kitchen explodes the myth of the mild-mannered vegan with a kick to your narrow dietary minded ass. The cookbook irreverently blends a penchant for profanity (motto: eat like you give a f**k) with recipes like lime-cauliflower tacos and pumpkin chili. 

 

The-Kitchn-Cookbook_cvr_5.08

The Kitchn began life as the food blog from Apartment Therapy, a home decorating and lifestyle blog, but has gone on to attract its own audience of 14 million visitors a month. Appropriately, The Kitchn Cookbook is equally devoted to recipes and to something the authors re calling a handbook to a happy kitchen.

 

100DaysRealFoodLogoThere’s a popular notion that you can achieve just about anything if you give it 100 days of effort. Sites like 100 Day Challenge and Give It 100 share tales of people learning a musical instrument, climbing Everest, hitting home runs, and becoming debt-free, all from three months of practice, discipline, and accountability. Now we have the 100 Days of Real Food Cookbook , which tells the story (with recipes) of one family that took a three-month pledge that transformed their relationship with food by giving up white flour, white sugar, and anything packaged and processed with more than five ingredients.

The Skinnytaste Cookbook- Light on Calories, Big on Flavor

 

When The Skinny Taste began in 2006, the blog’s creator was experimenting with dishes that would help her lose a few pre-wedding pounds. Fans of the site rave about its appealing, low-fat riffs on typically high-fat dishes like pizza and cheesy baked pastas, and rigorous recipe testing that guarantees success in home kitchens. This fall’s cookbook is mostly new recipes plus a few favorites from the blog.

photo-main

Not everyone waits for a publisher. The creator of The Yellow Table blog went the self-publishing route, funding her dinner party cookbook through an over-subscribed Kickstarter campaign—$16,000 beyond her $50,000 goal. She documented the entire process of creating the Yellow Table Cookbook through a five-month blog series called The Cookbook Diaries.

And vice versa 
Check out Delicious Days’ list of food writers and cookbook authors who followed up a publishing career by starting a food blog.

Posted in bloggers, diversions, recipes | Leave a comment

Plenty of Giga-Bites at Supper Clubs for Tech Luminaries

 

secret handshake (members only)  via Pragmatic Obots Unite

secret handshake (members only) via Pragmatic Obots Unite

 

The tech elite meet to eat at power supper clubs.
Last week’s inaugural gathering of the Silicon Alley Supper Club drew tech influencers from the New York offices of Google, CNN, Studio Industries, Facebook, Buzzfeed, Mashable, Kottke.org, It’s On Me, Krux, Food + Tech Connect, Tech Cocktail, ThriveMenu, and Blue Apron. It joins the ecommerce-oriented CEO Supper Club and the ultra-exclusive outings held by the west coast’s Silicon Valley Supper Club.

They’re the latest in a long line of exclusive and often secret societies favored by each era’s masters of the universe.
From Freemasons and Opus Dei to college fraternities and the TED conferences, like-minded individuals of similar calibre have always gathered for social discourse, mentorship, philanthropy, or to conduct their business in darkened back rooms and exert a mysterious influence on our culture. In the case of the tech leaders’ supper clubs, they also gather to eat.

Think Skull and Bones without the ivy, or Bilderberg without the conspiracy theories.
These are tech events without an online presence. There are no Facebook pages for these clubs. You can’t make your reservations through Open Table and you won’t find mentions in the attendees’ Twitter feeds. Most hush-hush of the new-school supper clubs is the Silicon Valley group. It’s a who’s who of Palo Alto’s power elite where Yahoo CEO Marissa Mayer, Apple SVP Jony Ive, PayPal cofounder Max Levchin, LinkedIn chairman Reid Hoffman, Pinterest CEO Ben Silbermann, Quora CEO Adam D’Angelo, and SurveyMonkey CEO Dave Goldberg have all been seated around a single table. These should be headline-making assemblages, and they’ve been holding them about once a month for years, yet there’s no social media trail.

The new supper clubs are unique among secret societies in their singular devotion to good eating.
There’s synergy and symmetry between food and technology. They’re the twin cultural pillars of the New York and Bay Area communities where so many startups are incubate. They’re the twin preoccupations of today’s diverse and well-educated workforce, and the signature perk of employment in the tech sector.
Even Alice Waters tweets.

The supper clubs have convened in venues both posh and homey.
Food met technology at The Silicon Alley kickoff where Los Angeles and New York chefs collaborated on a dumpling and crudo event held in the offices of
  The Daily Meal, and the Silicon Valley group has gathered in a parking lot filled with food trucks, had drinks in the dugout and dinner in the locker room of AT&T Park, and trekked up to Wine Country for a blowout dinner at The French Laundry. 

You can grumble about the elitism of the supper clubs, or envy their privileged access to prized tables and chefs, but these are our leaders, visionaries, and innovators. They should be eating well. 

 

 

 

Posted in diversions, Science/Technology | Leave a comment

Dining on Mars: The Reviews are In

Marstripadvisor

A NASA crew of simulated Mars-dwellers returned to Earth last week and they were pretty sick of the food.

This was the second of four planned HI-SEAS missions, an acronym for Hawaii Space Exploration Analog and Simulation. The space agency sent six volunteers to live for four months inside a mock Mars base camp atop the Mauna Loa volcano. It’s an isolated location at an elevation of approximately 8,200 feet above sea level with a Mars-like terrain, less the 3.711 m/s² gravity. The crew spent 120 days inside the 1,000 square foot geodesic dome exiting once each week in simulated spacesuits.

The missions are designed by NASA’s Human Research Program seeking insight into the quality of life issues that will keep astronauts happy and healthy on extended missions in space. Not surprisingly, food is a primary focus of the simulations.

Some surprising ingredients fill the HI-SEAS pantry.
To make the cut, foods need to be compact, shelf-stable, and require minimal water in preparation. Of course there was Tang and the expected space-food pouches of freeze-dried processed meals, but the crew also brought along things like pepperoni, crystallized ginger, dried shitake mushrooms, miso paste, polenta, truffle oil, and anchovies, all in the same form you’d find in an earth-bound kitchen.

Textured vegetable protein loaf again?
The HI-SEAS crews have learned a lot about menu fatigue. Eggs and cheese come in crystal or powdered form, and fruits and vegetables are sliced, diced, and freeze-dried. Most of their protein comes from meat analogs created out of soy, gluten, and multi-purpose textured vegetable protein, with names like chickenish and baconish.

The crews of both missions had a nearly universally complaint: textural monotony.
There are no chips to dip or carrot sticks to munch on, no juicy burgers or spare ribs to gnaw. Frying is forbidden and crumbs are discouraged in the dome where equipment and instruments can become filmed with grease or clogged with debris. Combined with all the preserved and processed ingredients, it adds up to 4 months with no crispy, crunchy, crackly, crustiness.

Food bloggers in space
The crew members of HI-SEAS2 share recipes, food pics, kitchen tours, and more on the HI-SEAS.org website.
The next simulated mission, HI-SEAS3, takes off in October and will run for eight months.

Posted in diversions, Science/Technology, Travel | Leave a comment

Celebrity Chefs Storm the Pet Food Aisle

 

fancy-feast-broths

 

Those new Fancy Feast Broths don’t look half bad.
Then again, they come from a chef who’s cooked in the kitchens of Chez Panisse, French Laundry, and El Bulli.
If you prefer you can feed your dog Pup Casserole from a five-time James Beard Foundation Best Chef nominee or take a course in kibble from a Le Cordon Bleu-trained culinary instructor. Bravo’s Top Chef All-Stars winner Richard Blais is behind the stove at Purina, Rachael Ray has her Delish line of dog and cat food, and Thomas Keller sells Bouchon Bakery dog biscuits enriched with foie gras and chicken stock.
It’s the era of the pet food celebrity chef.

doggyicecreamWe’ve projected our foodie-isms onto our pets.
Pet food now comes in locally-sourced, seasonal, kosher, halal, organic, vegan, and slow food varieties. Specialty bakeries peddle treats like bacon macaroons and peanut butter pupcakes, while food trucks with punny names like Poochi Sushi and Mobile Muttballs roll through neighborhoods and downtown streets drawing four-legged foodies with cat meows and cow moos played over PA systems. Celebrity chefs for dogs—why not?

Chef-owned pets: a rarified breed.
What self-respecting cook can bring themselves to serve any old canned slop to a beloved pet when there’s a nice osso buco bubbling away on the stove? The Culinary Canine: Great Chefs Cook for Their Dogs – And So Can You! asked 30 top chefs to share recipes of their dogs’ favorite dishes. New York restaurateur/Iron Chef Anita Lo has a pair of Shih Tzus that sup on bluefish filet with roasted yams, peas, and bacon. The Today Show’s ‘Chef Harry’ Schwartz soothes his dog’s irritable bowel syndrome with oatmeal-‘truffled’ pan-browned pork medallions. Bay Area Zagat favorite Alan Carlson serves his mixed-breed brined and smoked chickens and 72-hour braised short ribs; and a delicate small plate of poached chicken with blueberries is just right for the tiny Chihuahua owned by San Francisco’s Michelin-starred Dominique Crenn .

Let’s not forget that this is not really about our pets.
Chef-branded pet foods play into our own culinary sensibilities and fascination with celebrities. The fact is that dogs and cats have a mere fraction of our taste buds and very different sensory receptors. They’ll eat pretty much anything, from a pizza crust discarded on a filthy sidewalk to the used Tidy Cat in a litter box.  

 

Posted in diversions, food business | Leave a comment

When Food is the Vacation

shop-food-festival

 

Let’s cut to the chase.
Sure, you can sit on a beach or breathe in the clean mountain air. You can tromp through museums and national parks, or get your thrills at a theme park. But you know that what you really look forward to on your vacation is the food.

What if the food is the vacation? 
Food and wine festivals are in season. Late summer and fall are prime time for culinary tourism. You can partake of local delicacies, attend a demonstration or masterclass, or rub shoulders with a celebrity chef. There are farm dinners, winemakers’ dinners, and festivals of food trucks. And it all takes place in the company of like-minded food lovers.

Delicious destinations:
There’s a celebration of Maine lobsterpersimmons in Indiana, Sheboygan bratwurst, and chiles in Santa Fe. Any region, any tastes: the toughest part is choosing. To help you decide:

Food Reference is a comprehensive list of events, expos, agricultural fairs, and food and beverage festivals, searchable by date, nation, or U.S. state. It currently lists 8,400 events in 128 countries.

The Big, World-Wide List of Festivals focuses on beer, wine, and spirits.

Eventbrite.com curates a listing of smaller food-related events like classes, workshops, lectures, tasting, and films, many geared toward food industry professionals.

For stay-cationersLocal Wine Events can find something closer to home.

 

 

 

Posted in diversions, Travel | Leave a comment

Is ‘Orange Is The New Black’ really just a cooking show set in prison?

 

image via Lionsgate Television

image via Lionsgate Television

 

The question was first posed on Digg, further probed on Slate, and is hotly debated in fan sites and viewer forums.
In the first season, Netflix released recipe cards for some of Red’s iconic dishes from the Litchfield Penitentiary. The show’s producers announced the fall publication of Orange Is the New Black: The Cookbook. And this summer the Crazy Pyes dessert truck will be touring through cities in the U.S. and Mexico.
Maybe we already have our answer.

The culinary motif serves as character development.
Flashbacks of a juice fast and a heritage breed turkey at Thanksgiving tell us everything we need to know about Piper’s privileged, pre-prison, boho-Brooklyn lifestyle. It’s a shorthand reveal to the class and cultural differences that we understand will make prison so jarring and traumatic for someone like Piper. We see the flip side in another inmate, Taystee Jefferson, whose nickname comes from her love of a cheap treat dispensed from urban ice cream trucks. Taystee is so comfortable in the prison setting that she sabotages her own parole so that her release is revoked and she can return to Litchfield.

The kitchen is the seat of prison power.
Piper learns early on that it’s not about pleasing the warden or the guards; her fate is really in the hands of  Red, the hard-edged Russian mob-connected inmate who runs the prison’s kitchen. Soon after her arrival Piper crosses Red by criticizing the food. Piper is starved out until she begins to understand the social order and the need to adapt and capitulate in order to survive.

Food is the show’s currency.
In real world prisons, instant ramen noodles are estimated to be an $80 million underground economy as the currency of the incarcerated. At Litchfield Penitentiary, Snickers bars can buy an abortion, a coconut cake can be traded for sexual favors, Krispy Kreme donuts buy the election to the prison’s advisory council, and Alex tries to buy Piper’s forgiveness with cornbread. The prison value of a well-made dessert inspired the cafeteria outburst that inspired the Crazy Pyes truck: hoping to make Piper her ‘prison wife,’ the inmate known as Crazy Eyes throws pie at a rival. When Piper rejects her advances, Crazy Eyes describes the lengths she’d gone to win Piper’s heart with the already-classic breakup line: “I threw my pie for you!”

TV characters have always inspired food-based kinships with  their viewers.
Published decades after Andy of Mayberry went off the air, Aunt Bee’s Mayberry Cookbook was a genuine hit, selling 900,000 copies. Jerry Seinfeld raised the profile of the babka and the Sex and the City characters help turn Magnolia Bakery into a global cupcake powerhouse. Unlike those loving culinary tributes Orange is the New Black’s prison food chic pushes the boundaries of good taste, both literally and metaphorically. A former inmate of the Federal Prison Camp in Danbury that’s fictionalized in the series is protesting what she perceives as exploitation of the incarcerated. She’s organizing demonstrations at Crazy Pyes appearances, which you can track through her twitter handle @PrisonGray053, which references the last three digits of her inmate ID number.

You can experience the real thing at a handful of prisons across the country that open their cafeterias and visitor centers to the public (once you’ve passing the metal detector, security clearance, and relinquished contraband and your drivers license) like the  Yelp-reviewed Fife and Drum at the minimum-security Northeast Correctional Center in Concord, MA, and Trenton, NJ’s (In)Mates Inn, with its 14 FourSquare check-ins. You can also book weddings and bar mitzvahs held on the prison grounds and catered by the incarcerated courtesy of the Garden State Correctional Facility in Yardville, NJ.

Or look for one of Philadelphia’s Eastern State Penitentiary’s Prison Food Weekends.
This year’s popular annual event at the historic prison-turned-museum served up Nutraloaf, the controversial dish that’s dole out as a disciplinary action to rule-breaking inmates in place of regular meals. It’s a food so vile that its constitutionality as a cruel and unusual punishment has been successfully challenged in the supreme courts of nearly a dozen states. Admission included samples of Nutraloaf variations from different regional penal systems, served with recipes and tasting notes.

 

 

 

 

 

 

Posted in diversions, entertainment | Leave a comment

If You Only Get One Fart App

Mr. Nice Hands

Mr. Nice Hands

 

Go on, search for fart app.
You’ll be stunned by what you find (assuming you’re not a 9-year old boy and this is a first for that particular search term). At last count the App Store was offering 1,068. There’s iFart, U-Fart, and Who Farted?? There are motion-detecting fart apps, random fart generators, and apps that let you compose melodies with a farting orchestra. Even Google Glass has its own GlassFart app.

Flatulence humor is universal and timeless. It’s a frequent comedic device in the ancient plays of Aristophanes, and one of Chaucer’s Canterbury Tales is basically an extended fart joke. Modern humorists from Mel Brooks to the South Park guys to Louis C.K. have all mined the comedy gold of wind breaking. With fart app technology, the mobile engineering brain trust is leveraging the applied science of accelerometers, GPS, bluetooth, and digital audio loops to give us the 21st century whoopie cushion. 

Amid the juvenilia of apps like SimonSaysFart, the FartHarmonica, and BunnyFarts (available in StinkyWinky or SmellyMelly editions), one app stands out by creating a teaching moment with the appeal of scatological humor. Fart Code scans the barcode of any food label to identify the farty ingredients within. The app’s fartometer determines the gas-producing potential; benign foods get the all-clear signal, while active ingredients produce fart noises and vibrations emulating the appropriate digestive response ranked on a scale from stinky to toxic. If you are a 9-year old boy, you can share a link to your fart with your social network. The rest of us might just take it as actionable data for menu planning.

 

Posted in diversions, food knowledge, phone applications | Leave a comment

Oh, The Things You Can Do with Marshmallows

Imagine a world without marshmallows. 
It would be a world without Moon Pies, Mallomars, or Rocky Road ice cream. No Peeps, no fluffernutters, no more s’mores. Rice Krispies would be strictly a breakfast food, never a treat. Yams would be a lot less candied, and Lucky Charms would be just a bowl of frosted oat bits. Who’d be lucky then? Certainly not us.

For too long we’ve been taking marshmallows for granted.
And we’re not just overlooking them in the kitchen. Marshmallows are good for much more. So much more.

The Marshmallow Pedicure
Who needs cotton balls or those sponge foam toe separators when there are marshmallows about? A marshmallow between each toe makes polishing nails a breeze.

Marshmallow Rx 
Long before it was a candy, marshmallow was a medicine. The gel-like juice of the marshmallow shrub coats and soothes inflamed throats, and improves coughs by encouraging the loosening of mucus. In clinical trials, marshmallow was shown to be more effective than two out of three commonly used cough syrups.
Marshmallow similarly coats the lining of the esophagus and stomach. It shields them from the effects of stomach acid, making it a remedy for acid reflux, heartburn, and ulcers. And you can apply marshmallow salve to your skin to repair stretch marks, heal cold sores, and draw bacteria and fluids out of abscesses.

Marshmallow Candleholder
Protect your birthday cake from the unsightly and inedible trickle of candle wax. Stick the candles in marshmallows first and you’ll avoid picking wax out of frosting later.

No More Leaky Cones
Don’t you hate it when the point of an ice cream cone leaks melty ice cream? Place a marshmallow in the bottom of the cone before you add the ice cream, and you’ll be drip-free.

 

marshmallowbrownsugarSoften Brown Sugar
Brown sugar seems to harden overnight. One day it pours and the next it’s a solid clump. Add a few marshmallows to the opened bag or box and they’ll absorb the excess moisture that causes the granules to clump.

White Floppy Chef Hat

Marshmallow Glue
It’s like culinary duct tape. Melt a few marshmallows and it becomes edible glue for all your baking fixes. It’s what wedding cake bakers use to fix cracks, bond together cake tiers, and keep the little bride and groom cake toppers from tipping over.

Not too shabby for nothing more than sugar and air.

Posted in candy, diversions, food knowledge | Leave a comment

Young Men Are Digging the Dirt

image via Giddy Limits

image via Giddy Limits

 

← This is the average American gardener.
She’s over 45 years old and there is a 79% chance that she’s college educated. She spends an average of five hours a week and $70 a year on her hobby, mostly at garden centers. She almost certainly grows tomatoes.

 

This is the new American gardener. 

image via Williamsburg News

image via Williamsburg News

 

 

 

 

He’s between 18 and 34. He’s not puttering in his own backyard but in the yard of his rental or maybe a community garden. In fact he’s not puttering at all because he’s busy taking on the industrialized food system.

These new gardeners and have little in common with the ladies in floppy sun hats. They plant more intensively in much smaller spaces (96 square feet versus the typical old-school garden of 600 square feet) and spend lavishly (an average of $440), plunking down more in hardware stores than other gardeners. They pass on herbicides, pesticides, and ornamental plantings and have created a boom market for hot peppers and beer hops.

Gardening rates have exploded in the past five years with participation up from 36 million households in 2008 to 42 million in 2013.
Five million of those new gardeners came from the 18-34 year old age group, with young men (6 million) quickly gaining on young women (7 million), and most of those are first-time gardeners. Fully 35% of all households in America are now growing food at home or in a community garden. Garden purchases are a top priority for discretionary spending, ranking third after Christmas and weight loss-related purchases; they’re in second place if you throw in the $7 billion spent on garden gnomes and other decorative accessories.

Read more about recent trends in the National Gardening Association’s Garden to Table report on the last five years of food gardening America.
The Art of Manliness enumerates 7 Reasons to Become a Gentleman Gardener.
Read some true life tales of gardening lads who blog:
Posted in diversions, home, trends | Leave a comment

Thousands Go Hungry as Instagram Crashes

via The Meta Picture

via The Meta Picture

 

It was around 1:30 pm on Saturday when Instagram, the mobile photo-sharing platform, experienced a worldwide outage.
Selfies went un-shared, cats did the cutest things that you’ll never get to see, and cruelest of all, no food photos could be posted just as weekend brunch time was peaking.

The thwarted Instagrammers found a supportive community on the still-working Twitter where they soon sent #instagramnotworking to the top of the trending topics. Much of the turmoil was centered around a philosophical conundrum not unlike the classic inquiry into perception and reality posed by the question: If a tree falls in a forest and no one is around to hear it, does it make a sound?

Screen Shot 2014-04-16 at 12.49.53 PM

There were expressions of anger

Screen Shot 2014-04-16 at 1.11.52 PM

and of frustration

Screen Shot 2014-04-16 at 2.08.52 PM

Some tweeted out tales of resilience and ingenuity

Screen Shot 2014-04-16 at 1.42.35 PM Screen Shot 2014-04-16 at 2.17.34 PM

and others completely folded under the pressure

Screen Shot 2014-04-16 at 1.26.03 PM

Socrates once said that the unexamined life is not worth living. In the wake of the Instagram Crash of 2014, we have to ask: what about the unexamined meal?

 
 
Posted in cyberculture, diversions, funny | Leave a comment

The Food Porn Index Asks: Kale or Cronuts?

Foodpornindex

 

Without the internet the cronut would be but a gleam in Dominique Ansel’s eye, bacon would be a lowly breakfast meat, and the ramen burger would have stayed on its own side of the Brooklyn Bridge.
Nothing can blow up a food phenomenon like the internet. Social media gave traction to introductions like the Taco Bell Dorito-chipped taco (a billion sold in its first year) and Tastykake’s Birthday Kake Cupcake flavor (21 million photos and hashtags in its first 2 weeks), and even gave kale its 15 minutes of internet fame.
The Food Porn Index wants to see more kale, fewer cupcakes.

The Food Porn Index tracks the food we’re sharing online.
It trawls Twitter and Instagram looking for hashtagged mentions of fruits, vegetables, junk food, and keywords like ‘snack,’ ‘condiment,’ and ‘fried,’ tallying a few hundred million in the six weeks since the site launched. It keeps a realtime count of two dozen items and regularly updates the standings as the numbers toggle between healthy and unhealthy foods.

It’s lively, mesmerizing, and well-worth a few minutes of your time. It might even be good for you—according to a Harris Interactive poll conducted in conjunction with the site launch, of Americans who use social media, 51% claim that seeing photos of fruits and vegetables motivates them to eat healthier.

 

Posted in cyberculture, diversions, entertainment | Leave a comment

Caffeinated Communal Cat Companionship

image via Chonostöff

image via Chonostöff

 

There are a lot of obstacles on the path to opening the first U.S. cat cafés.
Cat allergy sufferers and animal welfare organizations need to be placated. There are health codes to navigate. And of course there’s the matter of the litter boxes.

What, you might be wondering, are cat cafés?
A cat café is just what it sounds like: a hot beverage, a little nosh, and a whole bunch of kitty cats. Popular in Japan—40 in Tokyo alone, at last count— the bizarre trend first spread to about a dozen European cities and now it’s arrived on our shores. The Bay Area is leading the way with the soon to be open Cat Town Café in Oakland and San Francisco’s KitTea, while Los Angeles, Portland (OR), Montreal, and Vancouver have cat café projects in various stages of development.

In Japanese cities, where household pets are a rarity, the cafés are seen as a kind of relaxation therapy. There are specialty cat cafés featuring specific breeds, or just black cats, or all fat cats. Japan also has rabbit cafés and goat cafés, and currently there’s a penguin bar craze sweeping the country. The phenomenon travels remarkably well: Paris’ Le Café des Chats is already a roaring success with weekend slots booked up to three weeks in advance, and in London, within hours of the announced opening, the website for Lady Dinah’s Cat Emporium crashed as 3,000 cat fanciers tried to book at once.

Commingling the species.
Some locales permit customers to mingle freely, cappuccino in hand, with the felines in residence, while other health codes require a separation between food-ordering areas and cat-interaction space. All of the cafés have human-free zones to enable kitty timeouts for the inevitable bouts of hissing, shedding, hairballs, or other calls of nature. The best of them maintain strict human-animal ratios and keep tabs on feline happiness through cat behavioral consultants.

Now if we could just do something about all those LOL cat memes…

 

Posted in diversions, food trends, funny | Leave a comment

Place Your Bets: It’s Bracket Time

 

Bracketology Cake via Cloverfields Farm & Kitchen NCAA Basketball Tournament Recipe Booklet

Bracketology Cake via Cloverfields Farm & Kitchen NCAA Recipe Booklet

 

Why should basketball fans have all the fun?

Every year around this time food lovers and sports lovers are both overcome with the same impulse. I’m talking about their shared compulsion to turn everything into a tournament bracket. It’s blueberry vs. corn in March Muffin Madness and parm vs. wings in the Final Four of Chicken. There’s a beer bracket and a booze bracket, Munch Madness and Starch Madness, and a bracket ranking of the campus food for each of the NCAA tournament teams.

Some say the madness is out of control.
We have breakfast joints vying for Morning Meal Madness in San Antonio and Oklahomans choosing the top state fair food-on-a-stick for Food Fair MadnessAnd we hardly need a bracket to tell us that Thin Mints are the top dog of Girl Scout Cookies.

There are also some rather specious competitions out there.
There’s something fishy about the Southern Food Bracket over at Garden & Gun Magazine where Duke’s Mayonnaise bested Tabasco, and Moon Pies never made it out of the first round of southern brands. Then there’s the Bar Food Bracket: should Zagat voters really have the final word on fried pickles and jalapeño poppers? And who made the brackets in the Fruits and Vegetables Tournament? The banana pepper is a number one seed? Really?

Nothing ignites passions and stirs debate like the annual condiments tournament, this year’s courtesy of the National Hot Dog and Sausage Council. Past condiment contests have brought legendary matchups like ketchup vs. dijon mustard, and surprises like satay sauce’s unexpected run to the Elite Eight. We’ve been introduced to regional long-shots like chow chow and Pickapeppa, and they’re still debating Nutella’s 2011 disqualification for being an edible candy.

You can find more alternative brackets at Sports Grid’s meta Bracket of Brackets: In Which We Bracket All The Best Non-Basketball Brackets So Far, or create your own at The Bracketizer.

 

Posted in diversions, Entertainment | Leave a comment

An ‘X’ in Espresso is Like Nails on a Chalkboard

Alphabet_soup

 

Something in me snaps when I see an ‘x’ in espresso. 
Or an extra ‘r’ in mascarpone. The salad is ‘Caesar,’ not ‘Ceasar,’ and nobody tops off a meal with a ‘desert’. In my opinion, malaprops and misspellings are reasons enough to eat elsewhere.

Yes, we all make little mistakes sometimes. And it’s true that excellent spelling skills are seldom a prerequisite for a restaurant job. But no, I will not lighten up; not until every misplaced ‘x’ has been eradicated.

Butchering should only take place in the kitchen. 
There’s no room for creative expression when it comes to menu spelling. Get it wrong and it undermines your credibility and leaves doubts about your expertise. If you can’t spell it right, how can I trust you to cook it properly?

Wrong tells me that you couldn’t be bothered to check. It makes me wonder what else you couldn’t be bothered with, like trimming the tough stems from the spinach or washing your hands.

I’m not saying it’s easy.
Menus can be an etymological bomb fields. They can challenge even the word-nerdiest diners and restaurateurs (no ‘n’ in that one!) with their technical jargon and regional and obscure foreign phrases. It’s what makes food terms such a favorite of the Scripps National Spelling Bee.

For the final word on menu language, pick up a copy of The International Menu Speller with its 10,000 alphabetically arranged names of dishes, ingredients, culinary techniques, and nutrition terms, all correctly spelled and accented. You’ll need it for the next round of the Cooking Edition of Scrabble.

 

Posted in diversions, restaurants | 2 Comments

Chef: A Food Film With Credibility

Chef had its premiere at the SXSW festival, and early word is that it gets it right.
The film, about a chef who resets his career by opening a food truck, comes with foodie bonafides. Jon Favreau, who portrays the eponymous chef, learned his kitchen chops from L.A. chef Roy Choi, the Los Angeles restaurateur who is credited with reinventing street food. Choi’s resumé includes leaving behind his own fine dining kitchen to pioneer the current food truck craze.

Chefs are rarely satisfied with movies about chefs.
They complain that there’s too much cinematic eye candy, the details are bogus, and there’s never enough of the unique culture of the professional kitchen with its comradery and competition, ego and submission, artistry and forearm burns. Chef’s often cite Disney’s Ratatouille as the movie that comes the closest to capturing the industry’s sacrifice, striving, and ethos—and it’s an animated rat in the kitchen!

Filmmakers will never stop trying.
Among the vicarious pleasures that sell movie tickets, food is up there at the top of the list along with sex and violence. All three are fetishized, idealized, larger-than-life screen themes, but food is the one that we can most closely approximate in our real lives. Favreau, who also directed Chef, has even said ‘I shoot food the way Michael Bay shoots women in bikinis.’

Food can also cut right to the heart of a character.
We see the commitment and sacrifice when we watch Rocky Balboa gulp down raw eggs, and we immediately understand that ice water flows through the characters’ veins in Goodfella’s when they horrifically brutalize Billy Batts and then swing by Mama’s house for a late night supper. Could anything take the place of the exposition provided by the bag lunches of the Breakfast Club? The privileged girl’s bento box, the soup thermos and crustless sandwich of the nerd, the Pixy Stix and Cap’n Crunch sandwich of the oddball—it’s like cinematic shorthand. A quick peek tells us everything we need to know.

Plotlines and characters are forgotten while food scenes linger in the imagination.
They captivate, seduce, and make us drool. Think of the iconic scene in Big Night: the two chef-brothers, desperate to save their struggling restaurant, are banking everything on the success of one special meal. They’ve cooked their hearts out creating an elaborate layered pasta dish baked inside a domed pastry crust. You’re holding your breath as the siblings carefully lift the dish to reveal the timpano, and at that moment there’s an audible exhale from the audience; a sigh of relief, a moan of pleasure.
If we’re lucky, Chef will give us one of those moments.

 

Posted in diversions, Entertainment | Leave a comment

McDonald’s is a Big Loser at the Sochi Olympics

Olympic Games Sponsorship: "SKI JUMP" Print Ad by DDB Amsterdam

Olympic Games Sponsorship: “SKI JUMP” Print Ad by DDB Amsterdam

 

It’s been a slippery slope for McDonald’s in Sochi.
As a lead sponsor of the Olympics, a privilege that’s rumored to cost more than $100 million, it was supposed to be their time to shine. Instead, the company’s lukewarm support of human rights has brought protests, boycotts, and a media nightmare to their physical and cyber doorsteps.

It’s a giant misstep for the usually savvy multinational marketer.
McDonald’s seems unprepared for the backlash, yet there was plenty of warning. The controversy began last June when a law banning “propaganda of nontraditional sexual relations” was passed by Russia’s Federal Assembly and signed into law by President Vladimir Putin. The policy was condemned by athletes, activists, governments, and citizens from around the world.

It should have been the moment for a global business leader like McDonald’s to take a stand on this pressing public issue.
The Olympics are not the time for political grandstanding, but they can be a platform for building awareness. All it would take is a clear and unequivocal public position affirming support for non-discrimination and equality and denouncing anti-LGBT laws and the hate-based violence and human rights abuses they incite.

McDonald’s restaurants in dozens of cities around the world became the target of protests and college activists campaigned to evict campus outlets, but the most damage was inflicted by McDonald’s widely mocked and parodied social media campaign Cheers to Sochi. Its hashtag (#CheerstoSochi) was meant to send messages of support to American athletes but instead it was hijacked by LGBT activists who took over the conversation on sites like Twitter and Facebook. The farcical Cheers to Sochi site has been translated into Japanese, German, French and Russian. It’s been flooded with criticism of McDonald’s inaction, and has also become an aggregator for stories highlighting Russian repression.
As of this writing, posts to the parody site outnumber those to the official site by a 10-to-1 margin.

Nearly 100 nations, thousands of athletes, 14,000 press outlets.
With the eyes of the world on Sochi, the global Olympic sponsors have the opportunity and platform for impressions that will last long after the final bobsled run. Just think of the impact if McDonald’s had used the occasion and resources to share a message of tolerance.

 

Posted in fast food, media, social media | 1 Comment

Food Storytelling: The (Old) New Genre

image via ManayunkDish.com

image via ManayunkDish.com

 

Everyone has a food story in them.
I don’t mean the tiresome chatter of conspicuous consumers of consumption who collect foodie trophies to post on their Facebook walls. I’m talking about the human narrative of food. It might be the gumbo your neighbor brings to every potluck; the pineapple upside-down cake you always request on your birthday; the skinned knuckles from grating onions when you make Bubbe’s chopped liver; or the pasta you learned to roll in Nonna’s kitchen.

There are always new food stories in the making.
The artisanal food movement has expanded the narrative by adding passionate and creative producers to the tale. We still celebrate heritage and traditions, ethnic and familial bonds, but now the food itself has a backstory, and our own relationship with its creator may be central to it.

It’s an evolution of food reporting. It’s also a longing for a kinder, gentler food era when food arrived on our tables through a series of interconnected, human relationships, not as the result of industrialized production.

Here are some places where you can explore the (old) new genre of character-driven food storytelling, and even a few where you can contribute your own food story.

Life & Thyme is home to what it calls ‘culinary storytelling.’ It documents the story of food from the farm, to the kitchen, to the table, with an emphasis on the people behind each of those phases. It mixes essays, interviews, film, recipes, photography, and even some offline events. The site accepts contributions from anyone with ‘an eye for beauty, a knack for storytelling, and a passion for food.’

The Stanford Storytelling Project is an arts program at Stanford University that explores the transformative nature of storytelling with a special emphasis on stories of food and the modern food movement. Students, academics, and food professionals have all contributed to the ongoing series of podcasts, radio shows, and live events.

American Food Roots asks what we eat and why we eat it. AFR combines original reporting, archival material from immigrant communities, and recipes and stories from home cooks. The site welcomes contributions that celebrate heritage in all its variants–regional, religious, ethnic, political, and familial–’because that’s how we know who we are.’

Food Stories wants to know how you celebrate food holidays. All of them. You probably thought February has little more than Valentines Day chocolate on its food calendar. In fact it’s the month of World Nutella Day (February 5th), National Tortellini Day (the 13th), and a full seven days for Kraut and Frankfurter Week (9th-15th).

Southern food is especially evocative, particularly for a Southerner. Diverse food cultures combined to set a common table for black and white, rich and poor. The Southern Foodways Alliance, based at the University of Mississippi, is the keeper of the flame for disappearing traditions. Spend a little time with SFA’s massive collection of oral histories and you’ll gain an appreciation and understanding of the American South’s unique food culture .

The next generation of food storytellers 
I’m keeping an eye on the Fulbright Scholars. The distinguished Fulbright Program that counts 43 Nobel Prize winners, 28 MacArthur ‘geniuses,’ and 80 Pulitzer Prize winners among its alumni has created fellowships for food storytellers. The first Fulbright class of Digital Storytelling Food Fellows will be announced this spring.

 

 

Posted in bloggers, cyberculture, diversions | Leave a comment

The Coffee Break

image via Visual Photos

image via Visual Photos

 

The coffee break is a highlight of the workday 
The 2013 Workonomix Survey of workplace spending reports that 50 percent of the American workforce has a $20 weekly coffee habit. That’s a $1000 a year on 9 to 5 coffee. Most consider it money well-spent.
Younger workers (ages 18-34) spend almost twice as much on coffee during the workweek as their older colleagues ages 45+: $24.74 vs. $14.15; men outspend women: $25.70 vs. $15.00.

The coffee break is a vaunted worker tradition. Legend has it that the world’s first coffee break took place around 1000 A.D. in Abyssinia, today’s Ethiopia. Long before the power and pleasure of the coffee plant had been discovered, a goatherd noticed his goats dancing around after eating its red berries. Following the goats’ lead, herders began indulging in the berries to stay awake during the long, boring stretches of watching the herds.

The coffee break first appeared in the U.S. in Stoughton, Wisconsin (home to the Stoughton Coffee Break Festival held every August) when the wives of 19th century Norwegian immigrants agreed to cover their husbands’ work shifts on the condition that they be allowed morning and afternoon breaks to go home to tend to household chores and brew up coffee. It was formalized as a workplace ritual in 1902 at the Barcolo Manufacturing Company of Buffalo, NY (rather appropriately, the manufacturer of Barcalounger recliners). In 1964 the coffee break was etched into U.S. labor history when negotiations between the United Auto Workers and the big three automakers nearly broke down over the practice. Other issues at those historic negotiations included health insurance, retirement benefits, and a 5% raise, but it was the coffee break that nearly brought about a strike. 74,000 workers at Chrysler came within an hour of walking off the job when the company relented and agreed to a 12 minute daily coffee break.

Did you know…
the espresso machine was invented in 1901 by an Italian factory owner as a way of speeding up his employees’ coffee breaks?  The first espresso machine, the Tipo Gigante, used a combination of steam and boiling water forced through coffee grounds to make a cup of coffee quicker than any other method in use.

Take a real break with the Coffee Break App. It darkens your computer screen for the duration, guaranteeing the pleasures of a work-free cup.

Posted in coffee, diversions, workplace | Leave a comment

Two New Magazines Mix Food and Fashion

Egg Dress designed by Agatha Ruiz De La Prada

Egg Dress designed by Agatha Ruiz De La Prada

 

You’d expect it to be the unholiest of alliances.
In the Venn diagram of life, food and fashion aren’t supposed to intersect— food is what fashionistas avoid so the fashion will fit. Isn’t hunger supposed to be the ultimate fashion accessory? As Kate Moss once said, “Nothing tastes as good as skinny feels.”

Two new crossover magazines are proving otherwise.
There is some common ground. Both food and fashion are seasonal and colorful. They can be stylish or trendy, and they both photograph well. Purists may grumble but the coalition gives a much-needed boost to the food publishing business. While most print media spent the last few years struggling with online challengers and a balky economy, fashion magazines have been busy breaking sales records for advertising pages. Food gets to hang onto fashion’s coattails with this new category of mashup publications.

cherry-bomb-magazine

 

 

Cherry Bombe thumbs its nose at Kate Moss with a breezy, sample-size-be-damned approach to food. The magazine’s founders have their food industry bona fides, but they also worked together at Harper’s Bazaar, and that’s what on display. Cherry Bombe has the look and feel of a traditional fashion magazine, from the cookie-baking supermodel on the inaugural cover to the glossy, stylized photography inside.

alla-carta-collage

 

Alla Carta’s founders say that they bring together food and fashion (and art and design) by exploring the social act of eating. The publication’s fashion-related interviews, editorial content, and photo spreads revolve around meals; good food and good design pull it all together.

There’s one more thing that ‘foodies’ and’ fashionistas’ have in common: both groups detest those fatuous and disparaging nicknames.

Posted in diversions, media, trends | Leave a comment

Would You Eat Cheese From Michael Pollan’s Belly Button?

Would you eat cheese from this man's belly button?


Would you eat cheese from this man’s navel?

 

It’s the ultimate foodie trophy: cheese cultured from the bacteria in Michael Pollan’s belly button.
Food writer Michael Pollan made his personal contribution to an art exhibit in Ireland called ‘Selfmade’ that explores the way we interact with our microbial landscape. The exhibit pushes us to consider our uneasy relationship with pungency and aroma—so celebrated in food yet reviled in our own bodies.

Bacteria samples were collected from artists, scientists, anthropologists, and cheese makers, including Michael Pollan’s navel lint and artist Olafur Eliasson’s tears. Other contributions came from inside noses, mouths, armpits, and between toes. Each of the 11 samples became the basis for a different cheesemaking starter culture, which is basically any bacteria that can produce lactic acid.

Washed-rind molds and blue veins get all the attention, but it’s mostly the nature of the microbial population that gives a cheese its flavor and texture and produces its aromatic compounds. The unique bacterial signature of each human donor truly resulted in 11 different cheeses of varying character.

If you ever thought that a cheese smelled like stinky feet, you were scientifically correct—human bodies and cheese both hoard similar microbial populations. The exhibit crosses the boundaries between culturally defined ‘good’ and ‘bad’ bacteria and ‘good’ and ‘bad’ smells. Its creator hopes that we’ll question why we choose to eliminate some of them with antiseptic and pair others with a 2012 Riesling.

‘Selfmade’ runs until January 19, 2014 at the Science Gallery at Trinity College Dublin.

 

Posted in diversions, entertainment | 1 Comment
Web Analytics