cook + dine

The 10 Most Hated Foods (and how they made the list)

broccoli

It’s not true that everything’s better with bacon.
There are foods that we simply loathe.

Some tastes are hardwired at birth for our protection and survival. We like sweet and dislike bitter— sugar means energy and bitterness can be a warning sign of toxicity. Savoriness signals protein, and an appealing saltiness helps our bodies get necessary sodium. Your genetic makeup plays a role in taste: everyone perceives flavors a little differently, with different levels of intensity.

That’s the nature; then there’s the nurture.
Context and experience influence how we taste by shaping how we feel about what we eat. Our perceptions and biases are influenced by sociological and cultural factors like ethnicity and economics, and there are also the psychological associations we make with foods that are based in our personal histories and memories of meals gone by.

Flavors can be polarizing, like blue cheese and black coffee—they are as beloved by some as much as they are detested by others. There are foods like spinach and brussels sprouts that elicit a child’s knee-jerk response, and many will carry it into adulthood. And then there are foods that are just plain difficult, like organ meats and odd sea creatures. It’s not that the taste is so objectionable, but the texture, aroma, or even the mere thought of these foods can cause queasiness in a wide swath of eaters. The Journal of Psychology surveyed more than 75,000 participants to come up with a list of the most hated foods in America, and they found that polarizing tastes, childhood prejudices, and the odd, nasty bits are all represented.

Disgusting or delicious? These are the 10 most hated foods (in order of revulsion):

      • Liver
      • Lima beans
      • Mayonnaise
      • Mushrooms
      • Eggs
      • Okra
      • Beets
      • Brussels Sprouts
      • Tuna
      • Gelatin

 

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Fussy Finicky Compulsive Persnickety

 

image via Kakitee

image via Kakitee

 

It’s the dinner guest from hell.

You know the one. He’s not a vegetarian. His diet is not restricted by religion. He doesn’t have food allergies or a medical condition. He’s  just plain fussy.

We think of picky eating as a childhood phenomenon, but there are adults among us– otherwise sensible, well-adjusted men and women– who somehow never outgrew their fussiness. They are perversely choosy, banishing from their diets specific foods and entire food groups. Adult picky eaters might have given up the high chair histrionics of the toddler years, but otherwise haven’t ‘grown out of it,’ as everyone predicted.

While a typical omnivore enjoys thousands of flavors and combinations, a picky eater might tolerate a few dozen.

Meals for them can be minefields of phobic flavors and textures with no discernible logic guiding likes and dislikes: raw mushrooms but not cooked; cooked tomatoes but not raw; they gag on all dairy except for sour cream which magically makes everything taste better.

Theories abound.

Picky eaters have always puzzled clinicians. At various times over the years, picky eating has been linked to obsessive-compulsive disorders, a dulled sense of taste, a childhood trauma centered around food, and the heightened perceptions of a supertaster, There is no known diagnostic category; traditional eating disorders are all organized around weight, appearance, and body image. Yet the behavior around a severely limited diet can interfere with social and professional relationships, which is a hallmark of a true psychiatric disorder.

Fussy-Finicky-Compulsive-Persnicketyin the spotlight.

Now the psychiatric community is considering recognizing Selective Eating Disorder as a medical condition that could apply to adults and children. A task force has been convened to study and categorize finicky eating in adults (known as the Food F.A.D. Study). Researchers at Duke University and the University of Pittsburgh have launched the first public registry of  picky eaters that has already attracted thousands of respondents .

Join the national registry and participate in a survey of eating preferences and habits at DukeHealth.org.

Picky Eating Adults Support(PEAS) is a large online community of fussy eaters  with chapters in the U.S. and the U.K. You’ll find information, support groups, forums, and other resources.

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Ricotta: Never an Expiration Date

ricotta

There’s ricotta and there’s ricotta.
If that means nothing to you, then you’ve never had ricotta. 
The good stuff doesn’t come with an expiration date.

There are cheeses that improve with age. Ricotta is not one of them.
Technically, ricotta isn’t even a cheese. It’s a by-product of the cheese making process. Ricotta is made from whey, the milky water that’s left after the real cheese is pulled out. The whey sits and ferments at room temperature for a day, and fine, fluffy curds of ricotta form when it’s heated. It’s a second heating since the milk was heated once for the original cheese making—hence the name ricotta, which means ‘recooked’ in Italian.

Ricotta’s age should be measured in hours, not days. 
The curds are ready to eat as soon as they’re strained from the water, and that first scooping is best of all, when the curds are at their airiest and most quiveringly delicate. After just a few minutes the fragile curds will compress a bit under their own weight forcing out moisture. As the minutes and hours tick away they’ll continue to drain, becoming increasingly drier and firmer, eventually becoming like the dense pebbles you find in the supermarket.

Ricotta’s taste has a similar trajectory.
The freshest ricotta is sweet but with a grassy lilt, lush and powerfully milky, but over time the vividly fresh flavors fade away.
Even at its peak, ricotta charms through subtlety, which is one of its great virtues: it’s a utility player in the kitchen able to play both sweet and savory, both raw and cooked. And it’s a great carrier of flavors, making it ideal as a stuffing for everything from chicken to rum cake.

Don’t mistake mild for bland
Ricotta will never bowl you over with taste and complexity like the tang of a farmstead cheddar or the pungency of Stilton. But find it made fresh and eat it fast and it will win you over with simplicity and freshness.

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Online Wine Shopping: Let the Algorithm Do the Picking

image by Jomphong via FreeDigitalPhotos.net

image by Jomphong via FreeDigitalPhotos.net

 

 

Would you trust a computer to choose your wine?
There’s a new generation of wine sellers counting on it.

Wine has been a tough sale online.
Wine shopping is daunting even in a traditional, bricks and mortar wine shop, where most customers wander the aisles a while and then end up grabbing an old favorite, an eye-catching label, or whatever’s on sale, with finger’s crossed that it won’t disappoint. It can be even more overwhelming online where the selection is inexhaustible and you don’t have store displays to cue you. Add to that a regulatory maze of interstate shipping laws, and by 2007, online sales were a piddling 3% of retail wine sales.

In the last few years, the internet has blossomed into a virtual vineyard.
Wine has benefited enormously from the rise of social media. There are thousands of online wine groups sharing tasting notes, alerting members to flash sale sites like Lot 18, and holding virtual wine tastings where on the count of three everybody uncorks and sips the same bottle. You can order wine for your Facebook friends through that site’s birthday reminders, and even Amazon, twice burned by failed wine-selling ventures, has jumped back in.

To succeed online, wine sites have to be more than just digital catalogs. Wine is consumed experientially, and in that sense its purchase has more in common with music or movies than with, say, a pair of shoes. That’s why the new generation of wine sellers looked not to Zappo’s but to Netflix for their sales model. And the secret sauce of the wildly successful video service is in the predictive algorithms that fuel their recommendations.

Online shopping has always run on recommendation engines.
The innovation was pioneered by Amazon, where now you’ll find them integrated into every inch of the shopping experience. From the home page through to the last click at checkout, Amazon beseeches you to consider ‘Frequently Bought Together’ items, ‘Customers Who Bought this Item Also Bought,’ and the less persuasive ‘Customers Who Viewed this Item Also Viewed,’ as well as ‘Sponsored Links,’ ‘Product Ads from External Websites,’ and a sidebar of  ’More Buying Choices.’ Amazon’s algorithms skew toward building recommendation lists from items ordered by similar customer profiles. All the come-ons feel a bit like a traveling salesman with a foot stuck in your front door telling you about the vacuum cleaner your neighbor just bought.

Wine, like DVDs, requires more finesse.
Using its peer-to-peer comparative algorithms, Amazon derives a reported 10% of its book sales through recommendations on the site, while at Netflix recommendations drive 75% of the video viewing. Netflix accomplishes this through its algorithms, which turn an infinite buffet of data into a highly personalized, user-friendly experience. Instead of comparative recommendations, it builds individual profiles based on each customer’s individual preferences. It’s constantly throwing DVD titles at you, always asking your opinion about what you watch both on the service and elsewhere. Like Netflix, the new wine recommendation engines run on ratings. They build taste a profile based on what you’ve enjoyed in the past, and continually tinker with the profile as you rate your new wine purchases. And unlike Netflix, where the queue can get clogged with the entire Toy Story oeuvre, you don’t have to share this with your kids.

I’ll have what the MacBook Pro is having.
Try one of the new digital sommeliers:

Wine start-up Taste Factor, which compares the complexity of its recommendation engine to NASA, is like a custom wine-of-the-month club. Sign up for the subscription service and you get a starter pack of wine to rate. Your feedback establishes a tasting baseline, which is refined after subsequent monthly shipments, each of which is uniquely chosen for you.

Instead of NASA, Club W feels more like an online dating service. You start with a questionnaire—not about wine but lifestyle questions and details like how you take your coffee. The screen fills with potential matches, and you choose the ones that look good to you.

WineSimple also starts with a quiz to build each individual consumer taste profile. The geo-servicing phone app doesn’t sell wine, but it lets you know when you’re in a shop or restaurant that carries one of your recommended bottles.

 

 

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Kids Drinking Coffee. Why Not?

[image via the New Yorker]

Of course kids are drinking coffee.
What else is left?
Soda is out—high fructose corn syrup, you know. Sports drinks are, as the British press put it, just lolly water. Ditto for juice boxes. Certainly not milk with all that lactose-intolerance going around.
Coffee it is.

And what exactly is so wrong with that?

Coffee doesn’t stunt anyone’s growth. That turned out to be a giant fallacy.
And it has health benefits, reducing the risk for Parkinson’s disease, liver cirrhosis, and gallstones. Not exactly pediatric ailments, but it can’t hurt. More intriguing is growing evidence to support years of anecdotal claims from parents that the caffeine in coffee actually calms down children with ADHD.

Gunning their little engines with caffeine.
Coffee does of course rev kids up, and it can leave them with jittery nerves and insomnia. And children are already getting plenty of caffeine from sources like soda, candy, hot chocolate, ice cream, and even cold medicine.

Tolerances and responses to caffeine differ widely among individuals, but it’s pretty safe to assume that the younger they are, the less coffee they probably should drink. The United States hasn’t developed dietary guidelines for kids and caffeine, but Health Canada recommends no more than 45 mg/day for 4 – 6 year olds;  62.5 mg/day at 7 – 9 years; and 85 mg/day for 10 – 12 year olds— compared with moderate adult intake of around 400 mg. (about 3 coffees’ worth).

The real problem isn’t even the coffee.
It’s the fat and calories of the vanilla syrup and the caramel drizzle, the steamed milk and whipped cream. It’s all the frozen, blended mochafrappacappalattaccinos that masquerade as coffee. There are coffee concoctions that hover in burger-and-fries territory in terms of fat and calories. For a child, that can add up to breakfast, lunch, and dinner all in a single to-go cup. And there aren’t many kids who take it black.

Best is to watch the sugar and keep a tally of caffeine from all sources.
And at four bucks a pop for a fancy latté drink, no one should be in a hurry to cultivate their kid’s coffee habit.

 

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A Little Microwave Magic

image via Cargo Collective

image via Cargo Collective

 

The microwave oven is entirely redundant.
It does nothing more than duplicate cooking processes, and it almost never performs them as well as other appliances.
It’s known as a coffee warmer, a butter melter, a popcorn popper, and a leftover heater-upper. Yet 95% of us have one.
Because when it comes to convenience, it’s tough to top the microwave oven.

The following shortcuts play to the oven’s strengths. They’re are all about convenience. There’s nothing here that can’t be done elsewhere in the kitchen. But all of them rely on the microwave oven for ease, speed, and minimal cleanup afterward.

Make skinny potato chips: Lay thin potato slices in a single layer on a plate. Season (salt, pepper, vinegar- whatever you like). Microwave for about 5 minutes until they reach the desired point of brown and crispy done-ness. You can also revive soggy chips with a few second blast on a paper towel.

Dry fresh herbs or grated citrus peels: Spread herbs or peels on a paper towel. Microwave for 1-2 minutes or until dried, stirring every 30 seconds. Cook another 1-2 minutes for thicker peels and herbs.

Make scratch chocolate pudding: Mix 1/3 c. cornstarch, 1/4 c. cocoa powder, 1/2 c. sugar, pinch of salt, and 2 1/4 c. milk. Cook for 2 minutes and stir. 2 more minutes and stir. 2 more minutes and stir in 1 t. vanilla and 2 T. butter. Let stand for about 5 minutes until it’s pudding-thick.

Get twice as much juice from a lemon: Give it 30 seconds in the microwave and then roll it around a few times on the counter. Double juice.

Roast a whole head of garlic: Put a whole, unpeeled bulb of garlic on a paper towel. Microwave on high for 1 minute, turn it upside down and give it another minutes. The soft, roasted cloves will squeeze right out.

Need some melted chocolate for a recipe? Snip the corner off of a bag of chips. Microwave for 20 seconds and knead the bag to mix. Keep repeating in 20 second increments (you’ll need a potholder as it heats up) until fully melted. Squeeze the chocolate out of the cut corner for a completely bowl-less, spoon-less experience.

Peel tomatoes for sauce: 30 seconds of cooking plus a two minute rest and the skins slip right off.

Cook corn on the cob right in its husk: Put unshucked ears of corn on damp paper towel. You can microwave 4 or so at a time, adding a little under 2 minutes cooking time for each ear. Let the corn stand for 5 minutes before serving. The husks and silk will slip off easily.

Make a little cake in a mug: Coat the mug with nonstick spray. Add to the mug 4 T.  flour, 9 T. hot chocolate mix, and a pinch of salt. Give a stir and add an egg, 3 T. water, and 3 T. oil.  Mix it up well and microwave for 3 minutes. It will rise to alarming heights and then settle back into the mug. It’s not the best chocolate cake you ever tasted, but not-the-best is better than no chocolate cake.

Steam an artichoke: Place a rinsed and trimmed artichoke in a dish deep enough to hold it, cover it with a damp paper towel and top with a sheet of waxed paper. Cook on high for 7 minutes.

Clean-Microwave-Wall-Sign-SE-1723_buUse the microwave to clean your microwave: Boil a bowl of water with a few added splashes of vinegar for five minutes, then wipe. The acidic steam removes odors and loosens any stuck-on bits.

 

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Fun Facts About Guns in Bars and Restaurants

porcelain pistol by Yvonne Lee Schultz

porcelain pistol by Yvonne Lee Schultz

 

There’s a lot of talk about gun control at the state and federal level. Let’s talk about guns on a personal level that affects all of us: in bars and restaurants.

  • Fun Fact: Red state or blue—it makes no difference. Nearly every state throws its bar and restaurant doors open to gun-toting customers.

There’ve been some changes in the wake of December’s tragic shootings in Newtown; just not the kind you might expect. With bills pending in a number of state legislatures, we’ll soon see a majority of states explicitly allow residents to bring concealed and open-carry guns into bars and restaurants, while another 20 states continue to allow them by default.

  • Fun Fact: Tennessee State Representative Curry Todd served time this year for drunk driving and possession of a handgun while under the influence of alcohol. He had previously worked tirelessly as the sponsor of the nation’s first guns-in-bars law, which Tennessee passed in 2009.

These laws are the latest wave in the country’s gun debate, and represent progress made by the gun lobby as it seeks, state by state, to expand the realm of guns in everyday life.

Mixing guns and alcohol: this is truly the logic of the madhouse.
A very large body of research tells us that people who abuse alcohol are far more inclined to engage in risky behaviors, and gun owners are more likely to fall into that group:

  • Fun Fact: Compared to people who don’t keep guns in the home, gun owners are twice as likely to down five or more drinks in a single sitting; they’re nearly two-and-a-half times more likely to get behind the wheel of a car when drinking; and they consume 60 or more drinks per month at more than double the rate of non-owners.

Looking for a 3-star gun-free bistro for Saturday night?
Restaurants are free to post signs banning weapons, and recommendation sites like Yelp now include ratings for gun-free dining. Of course concealed weapons make compliance kind of iffy. Unarmed Tennessee residents rely on the listings at not-for-profit Gun Free Dining Tennessee (their motto: Eat in peace) while the NRA crowd visits GunBurger.com (protecting the Second Amendment one bite at a time).

For all the fun facts, there’s nothing trivial about the dangerous mix of alcohol and firearms.
Americans own more than 300 million non-military weapons. There are more than 40,000 gun-related deaths every year, and one in three involves alcohol.

Are there guns in your local restaurants? The NRA website has an interactive, state-by-state map of current firearm laws.

 

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Food Myths and Misconceptions

 

Adding salt won’t make the water boil any faster.
You can take mayonnaise on a picnic.
Go ahead and swallow that gum—it doesn’t take any longer to digest than anything else you might eat.

Let’s face it, sometimes common wisdom isn’t all that wise.
We used to call them old wives’ tales but word of mouth has moved online. Blogs, tweets, like buttons, repostings—these are the new enemies of truth. They carry the misinformation to the masses, and the next thing you know you’ve got yourself a new food mythology.

Let’s separate the facts from the fiction, the science from the silliness.
We’re going to settle this once and for all.

Myth: Add salt to water to make it boil faster.
Reality: Salt actually raises the boiling point, so salted water takes longer to boil; at least it would if you added enough, and it takes a heap of salt before there’s any effect on the boiling point. Just add salt because it will make whatever you’re cooking taste better.

Myth: Sushi means raw fish.
Reality: Sushi refers to the vinegared rice. Sashimi comes closer in meaning, since the ingredients are always raw, but it’s still not accurate.

Myth: A craving is your body telling you it needs something.
Reality: Our bodies can tell us physically when we lack a certain nutrient, but specific food cravings are strictly emotional.

Myth: Alcohol burns off in cooking.
Reality: Alcohol has a lower boiling point than water, so it evaporates more quickly in cooking. But even after an hour of simmering, 25% of the alcohol remains, and 10% after two hours.

Myth: There are negative-calorie foods that use more energy to eat than what’s contained in the food itself.
Reality: The mere act of existence burns about 62 calories an hour, so in that sense, you can eat very low-cal foods and come out ahead. But chewing and digesting even a tough food like celery won’t bump up the hourly calorie burn enough to compensate for the added calories.

Myth: You can’t bring sandwiches containing mayonnaise on a picnic.
Reality: Commercial mayo has a high acid level and actually acts as a preservative for other ingredients. The turkey on a sandwich or the tuna in the tuna salad are more likely culprits when it comes to food-borne illnesses.

Myth: Slice into rare beef and you get bloody juices.
Reality: Nearly all blood is removed from meat during slaughter. Even when it’s served ‘bloody rare,’ you’re only seeing water and beef  proteins.

 

Myth: The avocado pit in a bowl of guacamole will keep it from turning brown.
Reality: There is no special magic to the pit. The browning is just natural oxidation from exposure to air, and the pit is big enough to block some air from reaching the dip. Try saran wrap and you’ll cover more area.

Forget the myths, legends, misconceptions, polite fictions, old school notions, and ‘wisdom’ passed from parent to child.
It’s time for the truth to go viral.

 

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The World’s Most Expensive ____________(fill in the blank)

[image via TrustedHealthProducts.com]

[image via TrustedHealthProducts.com]

 

Who else is fed up with the world’s most expensive food’ trend?
I’m talking about the $450 pizza (topped with lobster thermidor and black cod) or the $295 hamburger (made with white truffle butter-infused Japanese Wagyu beef and black truffles served on a gold-dusted roll capped with creme fraiche and caviar).
What a waste. Such fine ingredients are assembled but the goal is not to offer a magnificent dining experience but merely a budget-busting one. It’s doubtful that the dishes even originated with a chef. These are shameless stunts perpetrated by restaurant publicists, and most don’t even taste good.

The restaurateur as P.T. Barnum.
The more gimmicky and outrageous the stunt, the more it’s re-posted, re-pinned, and re-tweeted. And not just by the hype-hungry Buzzfeeds of the world: last December’s Most Expensive Christmas Dinner (a gold leaf-wrapped turkey served with 100-year old wine decanted through a filter of diamond dust) got plenty of column inches from traditional media like Time, ABC News, and the Washington Post. This kind of fleeting fame propels ever more short-sighted restaurant owners into the fray of culinary one-upsmanship.

There’s no question that the world of the one-percenters can be a fascinating place of lavish spending and culinary indulgence that the rest of us can only dream of. But this current fascination is not about elite and refined dining; it’s meals for one percenters with 99-percent tastes. It’s pub food like a $760 Scotch egga $1,565 rendition of the peasant chicken stew coq au vin, and even a $17 ‘Diva’ corn dog made with sweetbreads, bone marrow, truffle, and foie gras. And it’s impossible to keep up with the high-stakes most expensive hamburger category where there seems to be a revolving door to the title from all the jostling for preeminence.

Let’s say you want to set a new world’s record.
To make it official you need to go through the ‘Set a Record’ service on the Guinness World Records website. Once the category and methodology have been approved, verification of the feat requires signed statements from two witnesses plus photographic evidence, or the record-setter can pay for the presence of an official Guinness adjudicator. You can see the appeal from the restaurant’s standpoint: it’s a small investment, a quick and easy process, and if they hit it just right it’s a public relations bonanza.

These stunts have worn out their welcome.
Even at their best they’re one-offs based in novelty. Now, absent the novelty we’re left with a joyless can-you-top-this desperation. That plus a bad taste in the mouth from the realization that the world’s most expensive kebab costs as much as the per capita income of a Ugandan.

 

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Finish Your Dessert or There’ll Be No Broccoli!

[Callis dessert plates]

[Callis dessert plates via Getty Museum]

 

 

We have it all backwards.
A slew of new research has come out telling us to eat more desserts. It’s good nutrition, good for your teeth, and even good for weight loss.
It’s like a childhood dream come true.

A little dessert does a lot of good at mealtime.
The problem with a very low-fat diet is that many nutrients can’t be adequately absorbed. Vitamins A, D, E, and K, and the carotenoids in green, leafy vegetables are examples of fat-soluble nutrients; they’re virtually useless if they land in the digestive tract without some fat. That’s where dessert comes in—eggs, butter, creamy fillings—we can always count on desserts to provide the fat.

Dessert can help you stick with a diet. 
A diet is a constant tug-of-war between desire and will power. Studies show that dieters who ease up a little will have greater self-control in the long run, while a single-minded focus on the effort to avoid sweets entirely can create a psychological addiction to the very foods they want to avoid.

Eat dessert first.
The best compliance came from dieters who had dessert before dinner. The gratification comes first, making it easier to stick with the healthy foods that come later. Dessert first also causes you to feel full more quickly, and the sense of satiety lasts longer. It’s no illusion: the denser, fattier dessert will settle heavily in the gut and stick around longer than the diet foods that follow.

Dessert for breakfast. 
The old adage instructs us to eat breakfast like a king, lunch like a prince, and dine like a pauper. That’s because a big and balanced breakfast fires up the metabolism for better fat burning throughout the day. Add a dessert to the meal and it seems to give the metabolism an extra boost. It also suppresses the production of ghrelin, the hormone that increases hunger, and less ghrelin means fewer late-day cravings.

Sweets for breakfast, dessert before dinner—some rules really are made to be broken.

Summaries of both the ‘dessert first study‘ and the ‘dessert for breakfast study‘ can be found in Science Daily.

 

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How Much Will That Beer Cost You?

price_of_beer_button_red-p145996141209409970q37f_400

It’s been a rough run for the U.S. economy in recent years.
One of the few bright spots is the price of beer. The U.S. has the most affordable beer on the planet.

Americans can point with pride to a study published in The Economist Online.
Based on median hourly wages and average beer prices, it takes just five minutes of an American worker’s time to earn a cold one. Prices are lower in plenty of countries, but their wages are even more so. The average across 150 countries is 20 minutes of work to pay for a beer, and in some parts of Asia it can be close to an hour.

But there’s a threat to the American way of life.  
Last week the Obama administration filed a lawsuit in Washington’s district court to block a proposed beer industry merger. Anheuser-Busch InBev wants to take over Grupo Modelo of Mexico (Corona beer), which would leave the country with just two companies (the second being MillerCoors) controlling more than 70% of the U.S. beer business. The Justice Department has made a pretty compelling case against it, arguing that the marriage of Budweiser and Corona’s parent companies would eliminate competition between the rivals and lead to higher beer prices for Americans.

The brewing industry has already been consolidating like crazy for years. The number of major brewers in the U.S. fell from 48 in 1980 to just two after a mega-merger in 2008.  Global Beer: The Road to Monopoly, a study from the American Antitrust Institute, shows how beer price increases started to accelerate immediately after 2008, with Anheuser-Busch leading the charge. Anheuser-Busch has kept prices high for decades by threatening a price war against any American brewer that breaks ranks and lowers prices, and the memory of retail bloodbaths in the 1980′s has kept them all in line. Grupo Modelo has been able to grab a lot of U.S. market share for its flagship Corona brand by keeping its prices stable. If Busch goes through with the purchase of Modelo that competition disappears, and the Justice Department predicts higher prices for everyone.

Never overpay again. 
SaveOnBrew 
calls itself the world’s only reliable beer price search engine. Instead of erratic and unreliable crowdsourced data supplied by drinkers, SaveOnBrew gathers its pricing data directly from brewers and retailers and publishes up-to-date, reliable beer pricing data sets for every single zip code in America.

 

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French Fries are Not the Enemy

fries

 

We top everything that doesn’t move with bacon and trip over cupcake bakeries at every corner.
So why are french fries the nutritionists’ whipping boy?

Yes, they are made from high-glycemic, low fiber white potatoes. Yes, they are high in fat and sodium. No, they do not belong on the lunch trays of our school’s cafeterias. But enough with the demonizing.

The french fries are not, in themselves, the problem.
The real problem is the ubiquity of french fries. Back when we had to wash, peel, slice, deep fry, and clean up the mess ourselves, french fries didn’t stand a chance of becoming America’s favorite ‘vegetable’. Return them to special occasion status.

And no super-sizing. Your mother was right all along: everything in moderation.

Everyone loves french fries, even though some people do ungodly things to them.

  • Albania Albanians eat their patatis lukewarm in a puddle of congealed grease. Albania only comes first only alphabetically.
  • Australia French fries, aka chips, are usually eaten with ketchup (known as tomato sauce), gravy, barbecue sauce, or vinegar. Most restaurants offer a choice of regular table salt and a seasoned but poultry-less blend known as chicken salt. Between neighborhood chip shops and french fry vending machines (fried to order in 90 seconds), Australia is plagued by American-style overload.
  • Belgium Ahh, the mother ship, creator of the french fry, known here as frites, and the country with the most deeply ingrained fry culture. Frites stands, stalls, and trucks blanket the country dispensing freshly fried potatoes in paper cones. When it comes to condiments, mayonnaise rules.
  • Bulgaria They call their french fries persiski kartofi (persian potatoes) and like them gaggingly salty.
  • Canada Let’s talk about that poutine. Fries are topped with cheese curds and brown gravy; perhaps its popularity can be attributed to poutine’s ability to set Canadians apart from the rest of us North American’s. It is otherwise inexplicable.
  • France (and Germany, Italy, Scandinavia, Spain, and most of the rest of Europe) They eat their frites pretty much as we do: thin and crispy with salt and sometimes ketchup.
  • Mexico Lemon juice and hot sauce, singly or in combination, beats out ketchup.
  • Namibia Namibians call their french fries slap chips. No one seems to know why.
  • Poland When it comes to their frytki, it’s all about the garlic: Poles top their potatoes with garlic cream, garlic sauce, and minced beef with garlic.
  • United Kingdom The Brits do love their chips, usually with salt and malt vinegar and a few newspaper-wrapped slabs of fried fish.
  • United States Regional variations abound: gravy fries, thick-cut steak fries, cheese fries, chili fries, curly fries; in Utah the fries come with a Russian dressing-like fry sauce; Minnesotans like to dip theirs in sour cream; Oregon fries come with Miracle Whip; and mid-Atlantic states will serve boardwalk fries with Old Bay seasoning.

Let’s celebrate the wondrous treat that is the french fry. Sparingly. And be thankful that we don’t live in Albania.

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Double Dipping: Fondue Makes a Comeback

fondue

So there you are at a dinner party.
The crowd is sharp, the charcuterie is local, the cocktails hit all the right notes with their craft bitters and small-batch whiskeys, and there’s a docked iPod playing the latest buzzed-about band from SXSW.
Dinner is served. It’s fondue?!

Yes, fondue.
That relic of the 1970′s that you thought had gone the way of streakers and shiny polyester shirts. It’s like a flashback to a decade that most food lovers would rather forget. While the roots of a new cuisine were sprouting in a handful of restaurant kitchens in places like New York and Berkeley, for most Americans, a Tequila Sunrise and water chestnut rumaki were the height of sophistication.

You’re not sure how you should respond.
You could laugh and say something clever about postmodernism. Treat it like an inside joke that you are hip enough to be in on, because you know that no self-respecting foodie would serve fondue without a side of irony.

Maybe it’s supposed to evoke loving nostalgia.
You could say how much you enjoyed Argo and that Ben Affleck was robbed by the Academy. Maybe share a childhood memory of spying on your parents’ cocktail party with its highballs and mini quiches and your mother presiding over it all in her elegant palazzo pants.

Or you could enjoy cheese fondue at its face value.
It’s not tough to do. The cheeses available are a lot better this time around. The bread too.

So many people are rediscovering the pleasures of fondue that we have the makings of a full-fledged revival.
Vintage fondue pots are a hot commodity on sites like Etsy and eBay. Roshco, one of the largest brands of fondue sets, saw sales increase by 40% last year, and expects to see another 50% rise in 2013. The wedding and gift registry site TheKnot.com is rushing to expand its assortment now that fondue pots are among its top selling items. And the media (yes, all of us) are having a field day with punny headlines about ‘dipping into’ the latest ‘cheesy’ fad.

Fondue pots for the 21st century
Sterno’s gone green with plant-based bio-fuel and zero carbon emissions; otherwise there’s not much that’s different this time around. A fondue set is still just a vessel over a heat source. Here are a few modern twists:

lazysusanfondue

 

 

Cuisinart makes a most undemanding fondue set. It’s an electric cheese melter that rotates on a Lazy Susan. It even goes in the dishwasher.

fondueUSB

 

The world’s first desktop fondue set warms your lunchtime fondue by tapping into a computer’s power supply with a fireglow USB cable.

fondue-mugs

 

 

 

We think of fondue as a communal dish, but you can go solo with a fondue mug for one.

nuwavefondue

 

As seen on TV: the NuWave induction cooktop comes with a fondue set. It heats fondue by generating a magnetic field that warms the pot while the heating element stays cool.

 

 

 

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Crowdsourcing: You Pick the Flavors

you-decide

Crowdsourcing is bigger than ever.
Pepsi, Lincoln, and Dannon all used it for their Super Bowl ads. We recently saw an indie music star crowdsource his tattooYahoo’s CEO crowdsourced her baby’s name, and an online mob of Monopoly fans convinced Hasbro to dump the iron, a game piece since the beginning, and replace it with a cat.

The food world is especially cozy with crowdsourcing .
Everyone eats, and everyone has an opinion about what they eat—witness the ever-expanding online universe of food discussion boards, reviewing sites, dining guides, and food blogs. The target market is already doing the work; crowdsourcing campaigns are just a way for food marketers to tap into all that passion, creativity, and collective intelligence.

Crowdsourcing pioneer Ben & Jerry’s has always relied on customer input. Even before the world had taken to the internet the company was selling ice cream flavors born from customer suggestions. In 2009 Ben & Jerry’s made it official with a crowdsourcing contest called Do the World a Flavor. They were looking for the next Cherry Garcia, Chunky Monkey, or Chubby Hubby, bestselling flavors that were all suggested by customers, and highlighting the company’s use of fair trade ingredients in its ice cream. The winner was Almond Delight, a caramel ice cream with praline almonds and a caramel swirl (later renamed Dulce Almond due to trademark issues), chosen from 100,000 entries.

Beer is social by its very nature, but brewers haven’t quite figured out the fit with social media. The Boston Beer Company used virtual sampling to develop a new beer through its Sam Adams Crowd Craft Project. Budweiser, though, wanted true sensory feedback for its crowdsourced Black Crown brews and combined local tasting events with online feedback through Budweiser Project 12.  Heineken clearly wants to engage online but doesn’t seem to want its customers anywhere near the beer. So far the company has turned to the crowd to create a pop-up nightclub and to design a commemorative anniversary bottle, but it hasn’t relinquished control over what’s in the bottle.

By contrast, Dunkin’ Donuts seems happy to hand over the keys to the donut shop. Their website and Facebook page periodically feature interactive donut-building tools that invite customers to get creative. Dunkin’ even paid $12,000 apiece to the online originators of Toffee For Your Coffee (glazed sour cream with Heath Bar chunks) and Monkey See Monkey Do-nut (banana filling, chocolate icing, and Reese’s Cup shavings).

Glaceau VitaminWater boasted of the first Facebook-created flavor. While not a purely virtual creation, the ‘Flavor Creator Lab’ monitored social media chatter on sites like Google, Twitter, Flickr, and Foodgawker. The application tabulated  tweets, blog posts, images, and searches to create a list of the 10 most buzzed-about flavors, and then let its Facebook followers vote for their favorite. The winner was a caffeinated black cherry-lime blend that was aptly named Connect.

Facebook has spoken. It said Cheesy Garlic Bread, Sriracha, and Chicken & Waffles. What? No Cajun Squirrel?
It’s the final phase of the mother of all crowdsourcing campaigns.
Snack food giant Frito-Lay put out the call for a new potato chip flavor on its Lay’s Facebook page, offering a million dollar bounty for the winner. Within a matter of weeks there were nearly four million submissions; they were whittled down to the three finalists. This week bags of Cheesy Garlic Bread, Sriracha, and Chicken & Waffles chips began shipping to stores nationwide.

From now until May 4th you can vote for your favorite flavor to become a permanent addition to the Lay’s product line. The two runners-up will each get $50,000, and the inventor of the top vote-getter will win the $1,000,000  prize or 1% of this year’s sales of the flavor. So far, Sriracha is looking like the odds-on favorite. You can vote via Facebook, Twitter (with hashtags #SaveGarlicBread#SaveSriracha, and #SaveChickenWaffles), or by texting VOTE to 24477.

The Lay’s campaign is new to the U.S., but in 2008 Frito-Lay held the first of it chip flavor competitions in the United Kingdom for its Walkers brand. Finalists Chilli & Chocolate and the aforementioned Cajun Squirrel were bested by the winning Builder’s Breakfast, tasting of bacon, sausage, and eggs. A 2009 Australian campaign produced the winning Caesar Salad-flavored potato chips, India went for Mango-flavored chips in 2010, and in 2011 Serbians chose Pickled Cucumber.

You can see all the global chip flavor winners at Ad Age.

 

 

 

Posted in cyberculture, diversions, food business, snack foods | Leave a comment

Make Your Own Gin (no bathtub necessary)

 

Homemade-Gin-Kit-4

[image via The HomeMade Gin Kit]

 

Gin is just vodka with some added flavorings.
Sorry, gin aficionados, but it’s true. The gin might find itself retailing for a few times the vodka price in a handblown crystal bottle with a bejeweled stopper, but they both started life as the same, un-aged, flavorless, grain alcohol.

That’s why it’s so easy to make your own gin.Commercial gin producers start by distilling grain into the vodka-esque base. Most producers will put it through a second distillation to get the flavoring in there in vapor form, but some will simply flavor it and bottle it. That’s what you’re going to do, and it makes a perfectly respectable gin, especially since you get to flavor it to your liking.

Home distilling is illegal.
In fact it’s illegal in every single country in the world, with the sole exception of New Zealand. No worries though, because there’s plenty of inexpensive, already distilled, neutral-tasting alcohol to use as your base. In other words, you’re going to start with some cheap vodka.

The basic recipe is no more complicated than making tea. You soak juniper berries, coriander, and citrus peel in the vodka and strain them out when it’s flavored. A funnel and cheesecloth will do, although a Brita-type filter pitcher is even better (and as any budget-conscious cocktail lover knows, an initial run through the Brita does wonders for inferior vodka).

Premium gins are distinguished by subtle differences in their taste profiles—Tanqueray is pungent with juniper, Bombay Sapphire has a hint of licorice, Hendrick’s tastes like cucumbers—but the precise blend of spices and botanicals in each is usually a closely guarded secret. Homemade gin gives you license to experiment. You can spice it up with dried chiles and peppercorns; warm it with spices like star anise, cloves, and cinnamon sticks; and add herbal, fruit, or floral notes.

Aspiring mixologist types that don’t know where to start can buy a gin-making kit complete with a pre-mixed blend of spices, botanicals, flowers, and aromatics.
You can also find plenty of gin-making recipes and other resources at any of the social networks for cocktail enthusiasts like Imbibe, See My Drink, On the Bar, and eGullet’s Spirits & Cocktails Forum.
DIY G&T:  Serious Eats has a recipe for homemade tonic water.

Posted in beer + wine + spirits, diversions, home | 1 Comment

Home Soda Maker Goes After the Big Boys

soda

You drink too much soda.
Last year Americans consumed 50 billion liters of soda. That comes to 216 liters for every man, woman, and child. Not you? Well, someone is drinking all that soda.

This is not like pineapples from Hawaii or lobsters from Maine—it’s water and flavoring and some CO2 for carbonation—the stuff could come from anywhere. And sparkling water? We haul San Pellegrino from Italy like it’s Prosciutto di Parma. Oceans of corn syrup; mountains of glass, metal, and plastic waste; money; fossil fuels; canned and bottled soda is wrong on so many levels.

Who wouldn’t want to cut the waste? That’s why home soda makers are so appealing. And that’s why the giant soft drink manufacturers just might be looking over their shoulders.

One home soda maker, SodaStream, is itching for a showdown.
It was supposed to happen during the Super Bowl. SodaStream had saved up its pennies and purchased one of those big-money ad slots during the game. They prepared an ad touting their reusable bottles that showed rival Coke and Pepsi trucks racing to make a delivery. As the delivery men push their carts loaded with soda bottles toward the supermarket’s entrance, the bottles spontaneously explode into a sticky mess. It cuts to a home SodaStream user while a voice over intones ‘With SodaStream, we could have saved 500 million bottles on game day alone.’

We had the duration of the Pepsi-sponsored halftime to ponder this one.
The ad wasn’t aired. CBS, which owns the broadcast rights to this year’s Super Bowl, rejected the spot. Too ‘controversial’ for the network, it crossed a line that apparently wasn’t approached by the soft core content of the Mercedes-Benz wet t-shirt car wash or the explicit GoDaddy make out session.

You can see the banned commercial and its milder replacement at Fast Company’s Co.Create blog.

 

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The Super Bowl of Snacking

 

On Super Bowl Sunday we’re not so much armchair quarterbacks as snack bowl linebackers. 
For most fans the broadcast is an excuse to eat a full day’s worth of calories one tortilla chip and chicken wing at a time.

Of course you’re no linebacker bulking up for the big game. But if you were— or a cheerleader, or even just a wildly enthusiastic fan—these are the football-related activities that it would take to burn the calories.

chipsndip

 

We’ll consume 27 billion calories just from potato chips. Forget about the carbs; the fat content alone contributes the calories to create four million new pounds of fat on American bodies. To burn off just a small handful of chips with French onion dip you’d have to ride a bicycle from the New Orleans airport to the Super Dome and back.

pigsblanketsfootball

 

 

Who doesn’t love a good pig in a blanket? It takes about a half hour of tossing around a football to burn off each little pastry-wrapped sausage.

winggraph

 

You’re looking at a graph of 52 weeks of chicken wing sales. Note the spike? That would be the week leading up to the last Super Bowl. Paint the faces of eight rabid Ravens fans and you’ll burn the calories contained in a single chicken wing that’s been fried and drenched in Buffalo sauce. Unfortunately there aren’t enough football fans on the planet to make up for the 1.23 billion wings that will be eaten this Super Bowl Sunday.
deviled-eggs-m

Once the hors d’oeuvre of choice for Grandma’s bridge club, deviled eggs have become a Sunday staple during football season. Jogging the length of the football field 20 times will burn the calories from two stuffed halves of an egg.

 

football guac

 

Guacamole has risen through the Super Bowl snack ranks in short order. From a mere 8 million pounds a decade ago, this year we’ll be mashing 79 million pounds of avocados into dip, helped by having San Francisco in this year’s championship. Figure on 10 minutes of climbing stadium stairs to burn a quarter cup of guacamole.

football-pizza-300x261

 

Pizzerias are always the big winners. Super Bowl Sunday is their busiest day of the year by leaps and bounds. One in seven Americans orders take-out and most of it is pizza. If you played the French horn in a marching band for the duration of the game, the exercise would earn you a couple of slices.

 superbowl glass

The nation’s beer tab will be more than $10 billion for Super Bowl Sunday. That’s 50 million cases, but it’s still only good enough to rank eighth on the list of beer-drinking holidays, mostly due to the season. The warm weather holidays of 4th of July, Labor Day, Memorial Day, and Fathers Day hold down the top spots. If you do your part with a 12 oz. beer each quarter, you’d have to do ‘the wave’ 2,853 times to burn the calories in those four bottles of beer.

Chips, dips, wings, beer… it’s no wonder that 6 percent of Americans will call in sick for work on Monday morning.

Posted in Entertainment, health + diet, snack foods | Leave a comment

Starbucks Baristas to Wear Name Tags. Still Can’t Get Your Name Right

StarbucksCup

 

Starbucks has announced that its baristas will be required to wear name tags.
The company has gone back and forth on this for years. The hope is that it humanizes the experience; the fear is that it’s too ‘fast food.’
That’s all well and good, but what about our names?

You know the drill. You order a coffee and they ask for your name so you can be summoned when it’s ready. The cashier scrawls it on a cup, the barista calls it out, and fingers crossed, the name that comes back will be close enough that you’ll recognize it as your own.

Starbucks’ name butchery is legendary. It’s like your name went ten rounds with AutoCorrect: Amanda becomes Tammy, Andrew becomes Stanley, and God help you if your name is Gaelic in origin, has more than two syllables, or rhymes with any part of the female anatomy. Dozens of websites like That’s Not My Name, StarbucksThe Starbucks Name Game, and Starbucks Got My Name Wrong serve as repositories for the most outrageous and egregious of the the cup misspellings.

Meet Minnie
Minnie always orders my coffee. She’s unfailingly polite and an excellent tipper.
Minnie is my coffee name. 
Unlike my real name, Minnie rarely needs to be repeated, enunciated, or spelled out. And it’s a source of mild amusement when Minnie’s Grande is announced.

The Starbucks alter-ego is a common phenomenon.
Some use it in the interest of privacy, some want to avoid the tiresome task of spelling out an uncommon name, and some coffee pseudonyms are just for giggles. I once stood in line behind an iced tea duo of Mary-Kate and Ashley, and have seen tittering middle-schoolers retrieve frappuccinos made for the likes of Seymour Butts and Hugh Janus. One unflappable barista took Voldemort’s order and returned a cup marked He Who Must Not Be Named.

What’s your Starbucks name?
Create your own with the Starbucks Name Generator.

Saturday Night Live nailed it.
Watch this parody of Starbucks’ at-home brewing system to see how the Verisimo can mess with your name in the comfort of your own kitchen.

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How’d They Get So Little? The true story of baby carrots.

image via Bent Objects

image via Bent Objects

 

Did you ever wonder where those perfect little carrots come from?
Those marvels of the produce aisle, so uniform in shape, size, and color, like no carrot found in nature. You’ve had your suspicions; you’ve heard the rumors.
It’s all true. Carrots- yes; Babies- no.

True baby carrots are a specialty crop that’s grown to be harvested before maturity. The supermarket version is a manufactured product, more properly known as ‘baby-cuts’ instead of baby carrots.

The baby-cuts began as full-sized, fully-grown carrots that are snipped into 2-inch sections, pumped through water-filled pipes into giant whirling peelers, whittled down to lovable niblets, and bathed in a mold retardant before they’re packed in plastic bags for shipping. Organic carrot growers use a citrus-based product called Citrix, but the conventional baby-cuts in your supermarket were treated with chlorine to prolong shelf life.

Pass the bunny balls
The baby carrots we’ve come to know were invented in the late 1980′s. Supermarkets have always demanded carrots of uniform size and shape, with no lumps, bumps, spots, or twists. One California carrot farmer had grown tired of culling the imperfect and irregular carrots from his crop. Up to 70% of his harvest would end up discarded or sold at a discounted price for juice and animal feed. He started experimenting with green bean trimmers and potato peelers, dabbling first with 1-inch rounds that he marketed as ‘bunny balls’ before settling on 2-inch thumbs, and an industry was transformed. Ironically, we now pay a premium price for the former cast-offs.

The baby-cut boom has changed the way carrots are grown. The ideal carrot used to be bulky-topped and steeply tapered, grown to a standard 6½ inches for the best fit in 0ne- and two-pound plastic bags. Now growers shoot for long, narrow cylinders. The length gets them more cuts—it’s gone from the original two cuts per carrot to three and even four cuts from 8+ inch behemoths. Straight and narrow means they can be planted closer together for more yield per acre, and less is wasted when they’re carved into the baby carrot shape.

Before the advent of the baby-cut, annual carrot consumption in the U.S. was a steady 6 pounds a year per person. It started climbing in 1986 and topped 11 pounds per person by 2007. We snack on them, throw them into soups and stews, entertain with baby-cuts and dip, put them in lunch boxes, and order them at fast food restaurants. The carrot industry’s Eat’em Like Junk Food campaign has even pushed ‘scarrots’ as a dubious alternative to Halloween candy.

I know what you’re going to say.
Yes, it’s cheaper, healthier, and better for the environment to buy whole carrots from a local grower. But baby-cuts did get us to eat twice as many fresh carrots as we used to.
It’s hard to argue with that kind of success.

Posted in food business, food knowledge, snack foods | Leave a comment

We Want Meatballs

 

meatball recipe

 

What we want: meatballs.
What we don’t want: a meatball trend.

Try as they might, the food press could not shoehorn meatballs into the latest food fad.
Bon Appetit dubbed 2010 The Year of the Meatball; People Magazine went with 2011 for Meatball Mania, and The Food Channel tried again in 2012. But for all the meatball-only boutiques and roving meatball food trucks in all the right neighborhoods, meatballs are not now— and will never be— the new cupcake.

Meatballs are universally and perennially loved; so much so that they are trend-proofed and fad-resistant. They never fall out of fashion or favor. They are rarely stylish but always in style.

That’s not to say that meatballs can’t have their moment.
In fact the added attention meatballs have received makes this an excellent moment. They’re more popular than ever in restaurants where they seem to anchor every small-plates menu ever printed. Meatballs can be Indian (köfta), Italian (polpette), Greek (keftedes), or Mexican (albóndigas), and they speak comfort in any language.

Chefs might want to reinvent meatballs with luxe and modern ingredients, but the best are those that barely tweak the classic recipes and humble traditions. They’re not a vehicle for expensive cuts of meat, but benefit from cheap and fatty grindings. They cry out for filler to add flavor and moisture, and are a perfect landing spot for stale bread and cheese rinds.

Meatballs are simple and inexpensive to prepare at home, and are nearly always a bargain on restaurant menus. They are at home in soup, on a sandwich, atop pasta, or stuffed in rice paper, grape leaves, or  dumpling wrappers. They make a fine appetizer, a winning lunch, and soothe our frazzled, modern souls in a satisfying dinner.

Who needs trendy when we can have meatballs?

 

Posted in cook + dine, food trends, trends | Leave a comment
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