Are you really stumped by soup?
For everyone who’s ever struggled with the complexities of Cup-a-Soup or instant ramen, Keurig®, the inventor/maker of the K-Cup® coffee pod has teamed up with Campbell’s® to bring us Fresh-Brewed Soup™ in pod form. Never has broth and noodles been so easy or had so many superscripts. You can also say goodbye to the onerous task of mixing water into a packet of instant oatmeal with the just-announced Keurig-General Mills partnership that will manufacture an oatmeal K-cup. Pans and stoves? Who are we, the Waltons?
Is is time to consider the possibility that food can be too convenient?
Have you looked around the supermarket lately? The garlic has been peeled, the pineapples have their cores removed, and the onions are already chopped. There are pre-cooked slices of bacon, pre-boiled eggs, and shrink-wrapped potatoes— washed and poked and ready to bake. When you tire of spreading cream cheese on your bagels just pick up some Bagel-fuls, and frozen Uncrustables come to the rescue when you forget the recipe for PB&J.
We’ve all bought our share of pre-washed salad greens and pre-trimmed baby carrots, but some of these packaged, processed shortcut foods boggle the mind. Taste and quality are compromised, they’ve lost nutrients and gained preservatives, and the price has risen exponentially. They take a minimally-packaged, shelf-stable food and transform it into a product that is encased in pouches, packets, and pods. They commit egregious culinary and environmental offenses in the name of ease and convenience.
The siren song of lazy food
One in five adults will drink a pod-brewed beverage today, and it’s not just coffee. Keurig makes K-Cups for tea and cocoa, and cold drinks like Snapple iced teas, lemonade, apple cider, and vitamin waters. And now oatmeal and soup. Where they’ll go next is anyone’s guess.