Restaurant Slang — Learn to Speak Their Language

linecook-570barista2-570x300baker-570x300bartender-maggyserver-570x300prepcook-570dishwasher-570chef-570x300

 

 

 



 

Restaurant people are truly a different breed.
They look different, with their own clothes and tattoos. They keep their own hours, heading to work when most of us are heading home, and going out when we’re going to sleep. The industry has its own rites and rituals, its own rules, and its own language.

Dining room jargon–

BOH: Back Of the House; the kitchen, walk-in, or any other area where you don’t deal with customers; BOH also refers to the people who work there. FOH: Front Of the House is the bar, the dining room, or anywhere else the staff deals with customers, as well as the people who work those areas.

[ _ ]-Top: describes the table’s seating– a 4-top seats four; a 2-top seats two but is better known as aDeuce, and a Hi-top is a tall table like you’d find in a bar area.

Covers: the count of meals served; multiply the tops by the Turns (the number of seatings at a single table) and you’ll get the total covers.

What they call us–

Diners are called Campers when they linger too long at the table, or Cupcakes when they’re flirting with staff. If it’s an open kitchen there are probably a few other coded descriptors.

PPX is an Extraordinary Person–it might be written on the ticket to signal VIP treatment. It’s not just for celebrities and high rollers; someone might write NPR on a ticket to tell the staff that Nice People Are Rewarded too.

There are numerous unprintable phrases to describe a bad tipper; some of the kinder ones are Stiff andFlea.

Kitchen jargon–

After you place your order, the kitchen might print out Dupes; these are duplicate tickets frequently printed in multiples on color-coded paper to signify courses. The dupes are hung on the Rail or theBoard where they’re considered On Deck.

If your server has checked the Low Board they know the Count of a particular menu item; if it’s 86’edyou’re out of luck. In a hurry? The cooks will be told it’s On the Fly, and they’ll Fire the dish immediately.

When multiple cooks are working different components of a single dish they’ll call 3 Out or 5 Out to signal to the others that they’ll be ready to plate their items in the stated number of minutes. All Daycounts the number of dishes that the cook is readying at that particular time, as in ‘I’ve got 2 lamb and 3 risotto all day.’

Cooked orders go from the Line to the Pass, a long counter surface where they’re plated and picked up by servers. If the kitchen is In the Weeds with too many dupes, the orders won’t be Coming On Up as quickly as they should. Conversely, if the waitstaff is Slammed the orders can sit there Dying on the Pass.

Learn to speak their language and who knows—the next time you’re at your deuce in the FOH, you just might find yourself comped like a real PPX.

Posted in cook + dine, food knowledge, restaurants | Leave a comment

The Small-Batch Experts at PepsiCo Are Crafting Your Next Artisanal Cola

tumblr_inline_ncj2xb3H9I1sji7ya

[shareable, instagram-ready photo via Caleb’s Kola]

PepsiCo, the mega-giant, multi-national food and beverage corporation has just launched Caleb’s Kola.
Maybe ‘launched’ isn’t the right word. As the PepsiCo folks like to say: We’re a passionate group of kola lovers who came together to craft a unique kola from scratch using a few simple ingredients. We love it. We hope you will too.
Sure, just another food startup from a couple of hip food artisans with a rowdy tumbler website and the hashtag #HonorInCraft on its twitter feed. And one that seems to have focus-grouped the hell out of that k in ‘kola.’

Although they’ve sent us an engraved invitation to snarkiness, we’re not going to RSVP just yet.
It’s too easy; the cultural appropriation and pandering is just too brazen. The desperation is too visible in the carefully constructed social media presence. PepsiCo isn’t the only one doing it: Domino’s is baking up artisan pizzas; Tostitos peddles artisan chips; and Sargento shreds cheese into artisan blends. PepsiCo is just the biggest and baddest of the corporate opportunists who are raiding the hipster-artisan oeuvre.

Craft soda is like the low-hanging fruit of the fast-growing, wildly lucrative market for ‘real’ food.
Unlike the organic designation, craft and artisanal have no legal definitions. Even Webster’s says only that it calls for ‘a manually skilled worker.’ PepsiCo is free to slap the label on its new beverage and market the heck out of the notion of a kinder, gentler company.

Corporate lip service is a lot easier and cheaper than actual craft practices.
Authentically artisanal food is based in craft, community, tradition, and innovation. It’s inherently ethical and sustainable, relying on passion and commitment to guarantee longevity. While PepsiCo is not bad, as corporate citizens go, it’s still in the business of selling carbonated sugar water, and never lets social responsibility get in the way of profitability.

Small artisanal businesses all struggle with the sustainable movement’s underpinnings as they grow into large and successful enterprises, while Caleb’s Kola is off to a false start because of the dubious record of its parent company. PepsiCo’s spoken strategy is ‘performance with a purpose,’ but privately the company fights mightily to derail government efforts to tax sugary drinks and label genetically modified ingredients. It runs afoul of the law in its marketing of unhealthy products to young children, and has at best a mixed record for environmental advocacy, drawing frequent criticism for its plastic packaging, water usage, pesticides, and carbon emissions.

PepsiCo is hoping some of the good will towards Caleb’s Kola will rub off on them.
They’ve larded the new brand with fair trade sugar, retro-styled glass bottles, and the sheen of civic virtue. But the millennial consumers they’re aiming for have a talent for spotting inauthenticity. It’s just as likely that the taint of industrialized production and hypocrisy will rub off on Caleb’s Kola. That’s when you’ll really see some snark.

 

Posted in food business, snack foods | Leave a comment

Madison Avenue Makes Way for a Girl


1908427_768202136579235_3808144217714628427_n

The Morton Salt Girl beat back the Keebler Elf, the Energizer Bunny, Mr. Clean, and the Jolly Green Giant to take her place among the most celebrated icons of advertising.
They were all vying to be this year’s inductee to the Madison Avenue Advertising Walk of Fame. The winner was announced in conjunction with Advertising Week, the industry’s annual, New York-based celebration of ads and agencies.

The Morton Salt Girl was the odds-on favorite in this year’s contest.
The umbrella-toting miss is celebrating her hundredth anniversary this year and she wasn’t shy about playing the nostalgia card for publicity. She teamed up with another century-old icon for the double centennial celebration of Morton Salt Girl Day at Wrigley Field, and has been strutting her stuff from coast to coast for 100 Parties.100 Cities.100 Days

Little Salt Girl; big social media maven.
A few years ago the Walk of Fame selection process shifted from the advertising community to a public vote, landing squarely in the Morton Salt Girl’s wheelhouse. Her classic pose was endlessly repinned on Pinterest pages and copied for an Instagram look-alike competition. Her timeless yet constantly evolving image was profiled in a sentimental YouTube documentary.  And she furiously worked to get out the vote on Facebook and Twitter, imploring her fans with the campaign slogan Make it rain! Make it pour! Vote Morton Salt Girl and raise her score! The elf, the bunny, and the bald man didn’t stand a chance.

The Morton Salt Girl broke through the glass ceiling to join her male counterparts on the Walk of Fame.
Just one other woman has made it—the weirdly enthusiastic Flo of Progressive Insurance got the nod in 2012. Certainly nobody expected to see a young girl rise from the old boys’ network of the food sector, with its long list of male inductees that includes esteemed heavyweights like Mr. Peanut, Colonel Sanders, Orville Redenbacher, Tony the Tiger, Juan Valdez, and the Pillsbury Dough Boy.

The Morton Salt Girl (and yes, that is her only name) has increased brand awareness, generated revenue, and withstood the test of time. Now she’ll have a permanent place on New York’s sidewalks. You can visit her along with the other iconic figures of branding at the Advertising Walk of Fame on Madison Avenue between 42nd and 50th Street.

imgres

 

Posted in diversions, food business, social media | Leave a comment

Covert Coffee: The CIA Starbucks and More

ultra top secret mug available at Zazzle.com

ultra top secret mug available at Zazzle.com

 

The Washington Post spilled the beans on National Coffee Day with a profile of a Starbucks that’s secreted away within the CIA’s Langley, Virginia headquarters.
You won’t find it on the coffee company’s store locator and your GPS will come up empty. It’s known simply as Store Number 1, or familiarly as the Stealthy Starbucks.

The Post reports that it looks like every other Starbucks with its framed coffee posters and comfy armchairs. It sells the same lattés and iced lemon poundcake as every other Starbucks, and the same soft rock soundtrack floats in the background. It’s one of the busiest locations in the chain—nobody’s popping in and out of the highly secured facility to pick up something at Dunkin’ Donuts.

Security prevails at Store Number 1.
Noses aren’t buried in Facebook feeds since personal cellphones are a security risk. Rewards cards are also out since the data could be leaked. And even though baristas go through extensive background checks and are sworn to secrecy (they can only say I work for Starbucks in a federal building), they can’t ask for their customers’ names.

Of course it’s unlikely that a barista could really blow a secret agent’s cover.
Starbucks’ name butchery is legendary: the cashier scrawls it on a cup, the barista calls it out, and with figures crossed you go to pick up a beverage that might or might not be yours. It’s as if your name went a few rounds with AutoCorrect: Amanda becomes Tammy, Andrew becomes Stanley, and God help you if your name is Gaelic in origin, has more than two syllables, or rhymes with any part of the female anatomy.

Starbucks also operates a handful of covert cafés in New York City.
While many university campuses, hospitals, and office buildings have Starbucks outlets that aren’t technically open to the public, most won’t exactly refuse a paying customer. There a a few locked-down exceptions like the Starbucks in the New York Stock Exchange and one that serves the regional offices of MI6. CIA-level clearances are fitting for cafés that rub up against national security interests and sensitive global markets. But some of the tightest security and most limited access—even the Washington Post couldn’t talk their way into this one—is found at 1740 Broadway, where the Starbucks serves the New York headquarters of Victoria’s Secret.

 

Posted in coffee, diversions, food business | Leave a comment

He’ll Look at Your Kitchen and Guess Your Weight

Weight_guesser_on_the_Pay_Streak_01,_A-Y-P,_1909

[Image by Frank H. Nowell via University of Washington Libraries]

Brian Wansink is on a mission to change the way we eat.
As the director of the famed Cornell Food and Brand Lab he’s given the world the 100-calorie snack pack and the Ig Noble Award-winning Bottomless Soup Bowl Experiment. He’s scrutinized centuries of Last Supper paintings to track the evolution of portion sizes, and knows just how many more people will order mac and cheese if you add the descriptor ‘creamy.’ Wansink is pretty much the foremost authority on why we make so many bad food choices, and he’s concluded that most people basically have no idea how much they’re putting in their mouths or why.

Your tastebuds and appetite aren’t calling the shots.
Of the 220 or so food-related choices you face in an average day, Wansink has found that maybe 15 of them lead to conscious, active decision-making based on health, hunger, and taste. The vast majority are of the mindless variety—when you help yourself to seconds because the bowl is right there or take a gulp of orange juice because you saw the carton when you opened the refrigerator. Your kitchen is leading you—even tricking you—into mindless eating.

There are fat kitchens and skinny kitchens.
Wansink’s research determined that easy access to certain foods predicts the weight trajectory of a kitchen’s denizens. Occupants weigh nine pounds more than the norm when a box of cookies or bag of potato chips is sitting on the counter. A visible box of cereal correlates to an extra 21 pounds. Soda is the most dangerous countertop fixture—even when it’s diet soda—associated with 25 extra pounds, while a filled fruit bowl predicts that the occupant will weigh eight pounds less than the norm.

You too can have a skinny kitchen:

  • Wrap your ice cream in foil.
    Put the cookies on the highest shelf or the lowest. Turn the pantry into a coat closet and the coat closet into a pantry. Do whatever you have to do so that you’re thinking before you indulge, and even working for it.
  • Add color.
    You eat more in a white kitchen. You also serve yourself more on white plates. The contrast works against you, encouraging you to fill the negative space.
  • Skip the candles.
    You linger at the table when the lights are low. Dim lights lead to second helpings.
  • Think small.
    You’re probably going to eat 90% of whatever is on your plate, so make it a smaller plate. And while you’re at it, a smaller serving spoon can cut serving size by 14% regardless of the plate size.
  • Rearrange your food.
    Mindless Eating 101: if you see it, you’ll eat it. You’re three times more likely to eat the first food you see in the cupboard than the fifth; the same goes for the top shelf of the refrigerator versus the crisper.
  • Check the door swing.
    You’ll cook more vegetables if you give them the path of least resistance. Your refrigerator should open toward the sink where you’ll wash and prep them. It’s about a $40 repair job if you’re swinging the wrong way.

In a perfect world, we would all eat mindfully. In the real world, something like 90% of us are mindlessly ruled by environmental food triggers. In his recently published Slim by Design: Mindless Eating Solutions for Everyday LifeWansink doesn’t try to fight those tendencies, but helps us understand and manipulate eating environments so that, even when it’s mindless, we’ll eat less and enjoy it more.

Posted in diet, health + diet, home | Leave a comment

Groundbreaking Immersive Journalism Project Takes You to an Iowa Family Farm

1411422739000-desm09xxAgarispe01cg

 

1410972040046-desm09xxAgDammann71vr-social-share-1


 

 

 

 

 

 

 

9f8b66f5-18ad-40ec-af4f-8b4728045f12-Philavanh

 

Each day this week, the Des Moines Register is releasing a new chapter of its innovative series Harvest of Change.
The project examines the reshaping and reimagining of Iowa farms and farm families as they respond to sweeping changes in American life. Their stories are told through a fascinating blend of print journalism, 360-degree video, and the emerging technology of virtual reality.

The series is getting a lot of attention for its use of new tools of the journalistic trade.
One of the series’ chapters is being hailed as a first-of-its-kind virtual reality news report. It tells the story of a sixth-generation Iowa farming family that’s challenged to maintain its traditions while adapting to the globalized world of agribusiness. It incorporates spiraling video that records sound and images in all directions, and uses the technology of Oculus VR, a computerized gaming platform that puts you into a simulated 3-D version of fields, grain silos, and cows.

You need an Occulus Rift virtual reality headset to achieve the immersive 3-D experience, but it’s impressive just with a plain old laptop and their plug-in app. The virtual tour roams the 1888 farmhouse, barns, fields, and various workshops. You can pause to interact with family members and farm animals, listen in on conversations, poke around inside of machinery engines, or click through to 3-D infographics and explorative video.

The whiz-bang effects are fun and fascinating, but it’s the very human stories that make the series so compelling.
The series examines five change agents that are remaking rural America—aging, culture, immigration, technology, and globalization. Each day views a topic through the lens of a different farming family. There’s an aging father and son, a same-sex couple, and a Laotian immigrant. Their stories bring to life the broad themes of change: a graying urbanite who’s returned to his rural roots and ancestral home; a conventional farmer whose miller refuses to process his genetically-modified corn; and a rookie farmer with a commitment to chemical-free practices but whose crops are crowded out by weeds.

I’m guessing you’re not a regular reader of the Des Moines Register.
It’s a pretty safe bet these days when even an influential, Pulitzer Prize-winning newspaper has an annual readership that adds up to about 20 minutes worth of traffic on Buzzfeed. And yet the Register has undertaken this risky, ambitious, and technology-driven endeavor. The parallel that runs between newspaper journalism and agriculture, the storyteller and the story, is itself one of the more powerful narratives of sweeping demographic and economic change told through Harvest of Change.

 

 

Posted in media | Leave a comment

Is Hot Honey the New Sriracha?

BeesKneesSpicyHoneyPepper900_grande

 

Can you remember your first Sriracha?
Remember the way a tiny hit of heat and sweet perked up whatever it was that you were eating?
You started slow—a squirt in the stir fry, a dab added to marinades. Then you branched out: a few drops in dips and dressings, a steady squeeze into scrambled eggs, a swipe of the basting brush on meats headed for the grill. Was there nothing that couldn’t be improved by this marvelous elixir?

Chili-infused honey takes you back to that wondrous moment.
Like all great condiments hot honey is a utility player. Squeeze it on vegetables, drizzle it over noodles, mix it into dressings, dips, and sauces. It’s a no-brainer on biscuits and cornbread, and a revelation on pizza and cured meats.

Like Sriracha, hot honey has a craveable sweet-spicy balance.
Hot honey tends to be the tamer of the two, unless it’s made from a blazing-hot chili pepper, and it doesn’t have Sriracha’s garlic punch. But honey has greater depth of flavor than Sriracha’s added sugar, and the addition of vinegar both moderates the sweetness and contributes to its complexity.

Both condiments are all-American culinary hybrids.
Most of us saw our first red rooster bottle of Sriracha in an ethnic restaurant. Probably Thai or Vietnamese, but it could have just as easily been Chinese or Mexican. The sauce is clearly in the Asian camp, but of indeterminate provenance, and Sriracha’s creator, a Los Angeles-based Vietnamese immigrant born to Chinese parents, likes it that way, even printing the bottle’s label in Vietnamese, Chinese, English, French, and Spanish. Hot honey is also a polyglot mutt, inspired by a Brazilian condiment used on Italian pizza, and then reborn in Brooklyn artisan kitchens.

Hot sauce is the rare food that crosses geography, cultures, and demographics.
A one-two punch of sweet-hot only broadens the appeal, and the blockbuster potential of chili-infused honey has a few condiment makers scrambling for market position. Mike’s Hot Honey is the grandaddy of the category with a four year company history and an addictive elixir in a recognizably honey-style squeeze bottle. MixedMades’ Bees Knees is the upstart. They’ve been bottling their version for less than a year, but have captured a sizable share of the fledgling market with distinctive packaging and a premium price. Then there’s the wildcard. A primetime network viewing audience watched sixteen-year old Henry Miller win television’s Shark Tank with his spicy honey line called Henry’s Humdingers. He ended up turning down the Sharks’ offer ($300,000 for a 75% stake in the company), and is struggling to fulfill orders, but it was an auspicious launch.

A smidgen turns into a dollop, a smear becomes a slather.
Hot honey could soon be keeping company with salt and pepper at every meal.

 

 

Posted in food business, food knowledge | Leave a comment

Whole Foods Has Seen its Future and it Looks Like Every Other Supermarket

 

Whole Foods Store Then...

An early Whole Foods Market

Store front 1

Whole Foods today

Back in July, Whole Foods CEO John Mackey waxed nostalgic in an interview with a Washington Post reporter. Published under the title When We Were Small, Mackey shared memories of the early days of his first market:

It was this old, three-story Victorian house, very charming. On the first floor, we had some cash registers in the front, two of them, and we had a little bulk food area. In another room, we had produce, and in the next room, we had a little dairy cooler and a little frozen food section.

Mackey was 25 years old and living in a little apartment above the shop. He had a girlfriend, a bicycle, and a handful of employees. His biggest worries were the $10,000 he owed his parents and avoiding the embarrassment of failing in front of his friends and family.

Forgive him his sentimentality. These days he heads a natural food empire of nearly 400 locations with more than 80,000 employees. The whole world was watching as his publicly traded company was named this year’s worst performer in the Standard & Poor’s 500 Index.

For a while Whole Foods could do no wrong.
Natural and organic foods were just taking off and there seemed to be no end to the urban and affluent neighborhoods that could use a high-end grocer. Whole Foods was the only game in town—supermarkets didn’t even stock organic milk back then—and when they weren’t, they would buy up the competition, opening new stores and acquiring smaller natural food grocers by the dozen. Venture capital replaced the friends and family funding, and then Wall Street took them public in 1992, and the stock reached one high after another.

It was the era of Whole Paycheck.
The nickname was well-deserved. Whole Foods could practically mint money through premium pricing because there was no one else selling the same foods. A typical grocery chain has a net profit of about 1%; for years Whole Foods was banking close to 5%. Those days are over.

The competition has caught up. Whole Foods’ success spawned imitators in the premium sector and every mainstream supermarket chain now carries organic produce and natural foods. Trader Joe’s is giving them a good run, and Wal-Mart is killing them on price. Whole Foods is squeezed in every direction, slowing sales growth and narrowing profit margins. Their financial statements are starting to look a lot like those of every other supermarket. Absent a unique niche in the marketplace, many are wondering if Whole Foods’ woes are (dare we say it?) organic.

Now that their business model is indistinguishable, Whole Foods is tackling its recent challenges in the same manner as the traditional supermarkets.
Whole Foods is gearing up for its first-ever national ad campaign which will tout its programs like GMO product labeling and animal welfare ratings in hopes of steering the conversation away from pricing and toward quality and value. They’re adding online ordering and home delivery services to more markets. And they’re launching a customer loyalty program with a mobile app and rewards card, a concept that the company has resisted for decades. One thing that Whole Foods won’t engage in is a price war.

The new message is what Whole Foods staffers are calling ‘value and values.’
While they’re looking more and more like a conventional supermarket operation, the company is hoping that socially responsible business practices combined with value-added programs will distinguish them from the Safeways and Krogers of the world—at least enough to justify premium pricing.

 

Posted in food business, shopping | Leave a comment

Is It PawPaw Time Already?

PPFRUITinHAND

                            This is a pawpaw →

 

It’s a delicious fruit with a flavor best described as mango-meets-banana.
It’s native to North America, a tropical fruit that grows in a temperate zone, and is found in 26 of the United States.

1024px-Seal_of_Ohio.svg

 

 

The pawpaw is the official state fruit of Ohio.

 

 

09-pawpaw1←It’s celebrated in festivals

It has its own song→Paw Paw Patch

and a lovable mascot ↓

pawpawman_wide-d3e709cc9a5abbfce70181dbf55f41d35a8609db-s6-c30and a queen ↓526e682153cfd.image

So why have you never had one?

It’s because farmers can’t figure out pawpaw harvesting9-2152710-bun171213paw1_t460
They ripen unpredictably and at varying rates even on a single tree. And when the fruit is ready it just drops to the ground.

intro1-revised_1

 

and they don’t travel well
Pawpaws bruise easily and rot within the first 72 hours after picking.

Pawpaw Flowers - 4

 

and because pawpaw blossoms smell like wet carpet
Backyard gardeners aren’t too keen on growing them either.

 

Pawpaw is an autumn delicacy that is both fleeting and elusive. And you know you really want to try one. Here’s some help with tracking it down:

NealWppsNeal Peterson is the ‘Johnny Appleseed’ of the pawpaw. He has cultivated and patented numerous pawpaw varietals and on his website he shares a list of sapling nurseries and fruit retailers the sell them.

AFETes2

Ohio food artisans are selling a taste of the pawpaw with products like pawpaw jam, mead, and beer. Or visit Logan, Ohio for a pawpaw facial at the Inn and Spa at Cedar Falls.

Explore the pawpaw resources available through Kentucky State University, home to the world’s one and only full-time pawpaw research program. It also hosts a very active Facebook community of pawpaw lovers.

Of course you can always strap on the Bean boots and go pawpaw foraging in one of the woodland pawpaw ranges in the U.S

Asimina_triloba

Posted in food knowledge, local foods | Leave a comment

Slow Money: It’s Like Slow Food for your Wallet

currency cover art from 'Inquiries into the Nature of Slow Money'

currency cover art from ‘Inquiries into the Nature of Slow Money’

 

The Wall Street Journal says of Slow Money: ‘Forget conventional 401(k)s; think goat cheese and fennel.’
Bloomberg Businessweek calls it one of the ‘big ideas that will change small business and entrepreneurship,’ and Time Magazine says it has the potential to ‘remake America’s food industry.’.’

Investments you can sink your teeth into. 
Slow Money is a movement that organizes investors and donors to steer capital to small food enterprises, organic farms, and local food systems. It’s guided by the same principles as the Slow Food movement. Slow Food promotes traditional cooking with local ingredients as a response to the unhealthy and unsustainable fast food lifestyle and the globalized, industrialized state of our food supply. Slow Money offers a similar alternative to the fast money of our global financial markets. It asserts that our current paths, both agricultural and fiduciary, are irresponsible, unhealthy, and ultimately unsustainable.

You don’t need a big bank account to join the Slow Money movement.

  • Kickstarter and Indiegogo have both had great success applying a crowdsourced funding platform to food-related projects. They pool money in increments as small as a few dollars and patronage is usually rewarded in the form of project mementos or perks— a $10 pledge might entitle you to a snack bag from an organic nut roaster, or $200 to a pickle maker could get you a weekend brining workshop.
  • Kiva Zip is a crowd-sourced platform for 0% interest peer-to-peer lending. Lenders can browse individual loan profiles to choose a borrower—both food producers and sellers—approve the payback schedule, and even have direct conversations with borrowers. Loans are pooled from amounts as small as $5 PayPal transactions, and while there is risk involved, borrowers and business plans are vetted for credit-worthiness and are overseen and endorsed by trustees.
  • Credibles crosses crowdfunding with the CSA model of prepayment for the next harvest.
    If an individual were to make a direct investment in an egg farm or a jam maker, payment in-kind would bring them more eggs and marmalade than they would know what to do with. Credibles creates a single fund from the contributions of multiple investors, with buy-ins starting at $50. The loans it makes to small and artisanal producers are repaid in-kind—a farm returns crops, a restaurant returns meals, a small-batch ice cream maker returns pints of rocky road—but since an investor is buying into the shared pool, repayment comes from the collective pool of businesses in the form of edible credits, ‘credibles,’ that can be redeemed for a wide assortment of products.
  • Gatheroundis like TED Talks for the Slow Money crowd. Each live online event features a conversation with a thought leader from the food world plus presentations from several early stage food entrepreneurs who are seeking funding. A $25 donation logs you in, and at the end of the session you direct Gatheround to send those dollars in the form of a three-year, interest-free loan to the entrepreneur of your choice. When the loan is paid back, your tax-deductible $25 will continue to cycle through future Slow Money projects.

SlowMoney.org mobilizes investors at a grassroots level through its network of regional chapters and local investment clubs. 
Since 2010, Slow Money affiliates have funneled more than $38 million to over 350 small food enterprises around the United States. Visit the Slow Money website to learn about local gatherings, and join the emerging network of investors who are working to improve the health of local food systems and the economy.
Put your money where your mouth is. Literally.

Posted in community, food business, sustainability | Leave a comment

Cafés Go From Free WiFi to WiFi-free

nowifisign

 

Coffee and conversation. What a concept.
Cafés were among the first to flip the switch on free wifi. Now some pioneering coffeehouses are pulling the plug.

Blame the coffee shop squatters.
For the price of a small coffee they monopolize a café table for hours on end. They commandeer electrical outlets with multiple chargers and tangled trails of power cords, connect to the free WiFi, and settle in for the workday. Why not? The bathrooms are clean, the downloads are fast, and somebody left behind today’s newspaper with an empty crossword puzzle. They can nurse the cool dregs of a single cup of coffee for the better part of a day.

What once lured customers has become a drain on the bottom line.
The squatters monopolize precious seating space, too often crowding out paying customers. With fewer free tables, turnover rates and food tabs are lower as customers who might linger over a sandwich or a pastry choose to just grab a quick cup of coffee.

The impact is cultural as well as economic.
Customers are put off by the office-like atmosphere with its silent sea of laptop screens and the occasional one-sided cell phone business call. The squatters will look up from their keyboards to glare with open hostility at small children, and have been known to shush energetic conversationalists.

Cafés have struggled to strike a balance.
Some change their network passwords every few hours giving access only with a fresh purchase. Others cover electrical outlets, shut down routers during peak business hours, or shrink the size of café tables to tiny cups-only pedestals. Extreme measures were taken at one Vancouver pop-up that created its own electromagnetic dead zone by wrapping the café in a giant metal cage that channeled a signal-blocking static electrical field. Most coffee shop owners are just wondering when Sony will start selling its newly-developed electrical outlets that can limit access with time-sensitive user authentication.

What’s fair and reasonable? According to a 60 Minutes/Vanity Fair poll, 32% of Americans think that a person who has purchased coffee should be able to use the shop’s free wifi for as long as they want. 38% think that 30 to 60 minutes after they finish their drink is reasonable. Only 18% think you should use it only for as long as you’re drinking.

Proving it’s not just for Luddites, Eater has a list of 17 wifi-free cafes in tech-loving San Francisco.

 

Posted in coffee, food business | Leave a comment

There’s a Whole Lot of Ranch Dressing Out There

 

Eating Patterns of US States via Fast Co Design

Eating Patterns of US States via Fast Co Design

 

If you’re looking for a Philly cheesesteak you’re more likely to find one at the Jersey Shore than in Philadelphia.
Try New York for a Maine lobster. Or Massachusetts, New Hampshire, Rhode Island, or New Jersey—it appears on more menus in more restaurants in each of those states than in its native Maine.

Co. Design, the design blog from Fast Company Magazine, teamed up with the food industry data collectors at Food Genius to create a map of each state’s most distinctive foods. Populations are mobile, supermarkets are national, and the same chain restaurants dot the landscape wherever you go. Their map looks at the ways in which new and traditional local cultures, economies, availability, trends, and convenience leave distinctive food fingerprints all around the nation.

The foods that made the cut might not be the most prevalent in each state, but they are the most uniquely loved.
Co. Design wanted to measure the relative popularity of each state’s food choices, to find what is distinctive and unique about those choices when compared with the rest of the country. That meant that they had to level the influence of ubiquitous and cookie-cutter fast food and chain restaurants. So no matter how popular and dominant the chains are, the multitude of Waffle Houses, McDonald’s, and Olive Gardens were just counted once for each state.

Here are some of their findings:

As a nation, we love our peppers, which seven states own as their most distinctive ingredient. New Mexico is alone in claiming the green chile, found on the menus of 51% of all the restaurants in the state but only in 2% of restaurant dishes in the rest of the country. The jalapeño is king pepper in Colorado and Texas, Ohio likes its banana peppers, and Michigan, Illinois, and Virginia favor the milder green bell variety.

While lobster is shipped far from its native waters, most coastal states are showing love for their local catches. Haddock stays in Maine and New Hampshire, crab cakes still rule in Maryland, crawfish in Louisiana, grouper in Florida, Walleye in Minnesota, and prawns top the western states on the mainland while Hawaii has its ahi.

America is awash in ranch dressing. It’s the most beloved regional treat in Oklahoma, Arkansas, Iowa, Alabama, Kentucky, Vermont, and West Virginia, and Nebraskans included it in their generic preference for what they simply call ‘dip’.

On the Co. Design website you’ll find an interactive version of the map that lets you explore the top 5 dishes and menu terms for each state.

A Gallup-Well-Being poll from earlier this year ranked all 50 states based on their residents’ emotional and physical health and healthy behaviors. Do you care to guess how the ranch dressing states fared?

 

Posted in community, food knowledge, food trends | Leave a comment

Seeking Perfection: One-Dish Restaurants

Some restaurants try to have a little something for everyone.
They aim for a wide audience by giving the people what they want. It’s the Cheesecake Factory with its exhaustive, globe-trotting, genre-straddling menu, or the new small plates dining that gives a nod to every passing trend. All that variety can please a crowd while stretching a kitchen thin. At the other end of the spectrum you’ll find the tyranny of tasting menus. The inviolable procession of courses doesn’t presume to appeal widely, and even the most receptive diners will find misses among the hits.

The growing ranks of one-dish restaurants  go their own way, expanding on the greatness of a single, much-loved dish.
The most successful single-subject restaurants focus on a dish with mass appeal, often a classic comfort food like macaroni and cheese or meatballs. There might be multiple variations and a few side dishes and embellishments to spice things up, but the main attraction is where it’s at, and it’s probably safe to say that most customers of Potatopia aren’t there for the side salad.

All those eggs are in just one basket.
A one-dish restaurant needs to achieve excellence through its specialization. That single dish better be flawlessly prepared because there’s nothing else for the kitchen to hide behind.
Here are some of the restaurants that are 
singing just one note, and some of them are even making beautiful music:

There’s luscious coconut pudding, butterscotch pudding, chocolate pudding, and tapioca at New York’s Puddin’. They probably make a pretty good rice pudding too, but wouldn’t you rather go a few blocks further downtown to the rice pudding specialists at the single-dish Rice to Riches?

Meatballs are universally and perennially loved; the kind of homey humble dish that is rarely stylish but always in style. They’re at home in soup, on a sandwich, atop pasta, or stuffed in rice paper, grape leaves, or dumpling wrappers. They’re practically tailor-made for the one-dish concept. That must be why we need a national ranking of the best all-meatball restaurants.

Macaroni and cheese is another dish that never seems to fall out of favor or fashion. Some restaurants try to reinvent it with luxe and modern ingredients, but the best are those that barely tweak the classic recipe. Maybe that’s why so many of the mac and cheese specialists aim for distinction through an establishment’s name, resulting in places like S’Mac, Mac AttackElbowsMac & Cheese 101, Mac Daddy’s, and the nostalgic HomeroomClose cousin grilled cheese has inspired more than its share of punnily-named one-dish cafés. There’s Ms. Cheezious, C’est Cheese, Meltdown, and the Star Wars-themed grilled cheese truck The Grillenium Falcon.

Southerners and Midwesterners are always shocked to learn that casseroles are much maligned in coastal culinary circles. They’re a mainstay in much of the country where they even have their own nickname of ‘hot dish,’ a generic term that includes everything from tuna-noodle to tamale pie. Wherever the casserole is held in high regard you’re likely to find the all-hot dish establishments like Illinois’ mini chain Johnny Casserole and Georgia’s Casseroles. Minnesotans can choose between the traditional (Hot Dish) and the contemporary (Haute Dish).

There’s a hummusiya or all-hummus restaurant in Philadelphia and a risotteria or all-risotta restaurant in New York. It’s cold cereal only at Cereality, hot cereal straight through to dinner time at Oatmeals, and San Francisco’s The Mill serves nothing but toast, where its rarefied all-toast format became an instant parable and parody of the city’s latest crop of shallow, callow tech millionaires with their overheated consumerism.

One-hit wonders? One-trick ponies?
Some of the one-dish restaurants will certainly die off, but a strong concept that’s well executed can live on. And the next wave is already on the horizon: look for two-dish restaurants like Tom + Chee (tomato soup with grilled cheese sandwiches), BubbleDogs (hot dogs and champagne), and Burger & Lobster, whose name needs no explanation but it could use a rationale.

 

Posted in food business, restaurants | 1 Comment

Food Rules to Get You Through the Winter

rules

Eat food. Not too much. Mostly plants.

Michael Pollan crammed a world of food choices into those seven words. During the summer months of stone fruits and heritage tomatoes we’re all believers. But Labor Day has come and gone, the farmers markets will soon pack up their tents, and Pollanesque choices will start to dwindle. What will we eat then?

Pollan compiled a list of rules to back up his simple edict.
A mention of the project on his blog resulted in literally thousands of reader-submitted suggestions. He culled and compiled to create the easy-to-digest principles and instructions of Food Rules: An Eater’s Manual.

It’s no easy feat to navigate the landscape of modern food.
We want our food to be nutritionally sound with no trans fats, high-fructose corn syrup, or growth hormone. The sodium should be low and the carbs complex. We want our food growers and manufacturers to trade fairly with their vendors and pay a living wage to their employees. They should conserve energy, limit emissions, and recycle. And somewhere in there we also want our food to taste good.

Ultimately, Michael Pollan settled on 64 food rules.
It’s mostly common sense guidance: Avoid foods you see advertised on television (#11); Don’t eat breakfast cereals that change the color of the milk (#36).
So go aheadEat your colors (#25); treat treats as treats (#60); and best of all, break the rules once in a while (#64).

Posted in blogging, diet, sustainability | 2 Comments

Is There Really Always Room for Jell-O?

 

jellowiggle

 

Maybe not so much.
With five straight years of sharply declining sales, the media are having a field day with punny headlines:
Jello-O Sales Just Can’t Seem to Solidify (San Jose Mercury News); Jell-O Can’t Stop Slippery Sales Slide (ABC News); Jell-O Losing Its Jiggle? (WCVB Boston); and J-E-L-L-O needing H-E-L-P (Illinois Herald-Review).

By all rights we should be living in a golden age of Jell-O.
It’s a most modest indulgence, inexpensive and fat-free. It has a nostalgic earnestness, evoking memories of tonsillectomies and Mom’s bridge club, but it can also play the irony card as an amusingly kitschy party dish, all retro-cool atop a Mid Century Modern chrome and glass table. It has a versatility that’s well-suited to our unstructured, small plates style of dining—it can be a cocktail, a salad, or a dessert.

It’s kitchen magic that can be a liquid, a solid or somewhere in between, which should appeal to fans of the modernist style of molecular gastronomy. It’s tailor-made for the DIY homesteader—you can use it as finger paint or hair dye; as a powder it will deodorize the cat’s litter box, and as a paste it’s a household cleanser. It even has off-label uses like Jell-O shots and Jell-O wrestling, and provides timeless entertainment to office pranksters who never fail to be amused by gelatin-encased staplers and cell phones. Plus, it wiggles.
So why is Greek yogurt kicking its flubbery butt?

Consumers are unwilling to forgive the nutritional transgressions of Jell-O.
We give a pass to bacon with its salt and fat and shady nitrates and nitrites; we are charmed by the sugar and white flour-dipped nostalgia of cupcakes; yet we judge Jell-O so harshly. It’s a wiggly, jiggly, gaudy mass of refined sugars, artificial colors, and flavor additives and we just don’t trust it.
The next punny headline you read just might be R.I.P. to J-E-L-L-O.

Posted in diet, food business, food trends | Leave a comment

It’s Official—PBR is Over. Here’s Proof.

image via The Trademark Blog @ SchwimmerLegal.com

image via The Trademark Blog @ SchwimmerLegal.com

 

If you were born much before 1980, Pabst Blue Ribbon is–
an unremarkable, 170-year old beer; a blue collar favorite that all but disappeared in the 1980’s flood of status imports like Heineken, Molson, and Beck’s. 
If you were born any later–
you know it affectionately as PBR; a no-frills heritage brand that’s become the unbearably hip quaff of choice for young urbanites. Once embraced for its anti-establishment, downscale chic, PBR has achieved mainstream success.

All signs point to peak PBR.
In a scholarly study titled What Makes Things Cool? published by The University of Chicago Press, co-author Dr. Margaret Campbell of the University of Colorado’s Leeds School of Business (who coined the phrase ‘peak PBR’) traces Pabst Blue Ribbon’s popularity to a calculated association with the nonconformist counterculturalism of hipsters. She asserts that mainstream acceptance robs the brand of its appeal, first driving out the hipsters, and eventually the second wave of adapters will follow. Evidence of a first wave retreat comes from the merchant number-crunchers at Locu who mapped hipster migration patterns and correlated those to frequency of PBR’s appearance on area menus. The PBR strongholds are no longer the hipster hoods; instead the maps light up around college campuses where the drinkers are younger and less edgy—more frat boys than bicycle messengers.

Of course anyone who pays attention to these things already knows that there’s very little left of the brand’s early, scruffy authenticity.
Four years ago, food industry magnate Dean Metropoulos bought Pabst Brewing and granted control to his two sons, then best known for buying Playboy magazine founder Hugh Hefner’s former Los Angeles mansion (Daren) and appearing as the self-designated ‘youngest tycoon in the world’ on an MTV reality series (Evan). The brothers promptly moved the headquarters from Milwaukee to Los Angeles, jacked up prices, and shed most of the company’s management team.

The most stunning change was firing the advertising and marketing agency that had engineered the PBR comeback. 
The brand’s resurrection is now the stuff of legend. The agency orchestrated a stealthy campaign that the New York Times dubbed The Marketing of No Marketing with none of the traditional trappings of beer promotions—no Super Bowl spots, NASCAR banners, busty barmaids, or celebrities. In their place were small-scale sponsored events aimed at an alternative crowd—bike polo tournaments, art gallery openings, film screenings, and indie book releases; the sponsorship always seemed like an afterthought with no signs or trinket giveaways or glad-handing executives in from Pabst’s corporate offices.

Since 2010, promotions have moved beyond the shaggy dive bar crowd.
There are splashy new sponsorship deals with car races and music festivals, and the company is none too shy about self-promotional signage and banners, and there are always plenty of key ring and beer cozy giveaways. Logo-emblazoned tee shirts can now be found everywhere from Urban Outfitters to Sears, and the merchandising group has
 licensed some very unhipsterish new items like polyester cowboy hats, golf bags, and surfer gear, some of which made it into the celebrity swag bags at this year’s Country Music Association Awards.

Trouble seems to be brewing for PBR as hipsters flee.
Growth has stalled, despite a robust PBR infrastructure built by pioneering urban dwellers. Never a good sign, PBR hater sites have sprung up, while the parody industry has fired off video clips and spoofs coming from The Simpsons, filmmaker David Lynch, and a whole channel of unknowns who mock the PBR mystique on Funny or Die.

Is there hope for PBR now that its coolness quotient has plummeted?
Not according to Refinery 29, the arbiter of all things hip, with a recently titled post PBR is Officially Over.
And if you still need further proof of its demise, look to the Metropoulos boys who are already planning the second coming of Ballantine.

 

Posted in beer + wine + spirits, food business, food trends | Leave a comment

From Food Blogger to Cookbook Author

t-shirt available at Zazzle.com

t-shirt available at Zazzle.com

It’s the brass ring, the golden ticket, and the winning lottery numbers all rolled into one.    
Not every food blogger wants a cookbook deal, but it’s always a win when a publisher comes calling.

It’s been a long and lonely slog.
Sometimes blogging can seem so pointless. Even when readership is significant and loyal, it’s just one more blog among the thousands. At some point every blogger wonders if anyone would notice if they just packed it in. There are plenty of bloggers out there that are ready to take your place in readers’ mailboxes and news feeds. Would you even be missed?

A book deal screams, Don’t stop!    
It validates all the bathrobe-clad hours at the keyboard. Readers don’t just like you—they want more. And a cookbook deal—that means that your recipes are coming to life in readers’ kitchens. Somehow, your blog has convinced a publisher that the public is even willing to shell out good money for your culinary musings. Go ahead and pinch yourself.

Here are the latest winners of the blog-to-cookbook sweepstakes.
They all come from longtime bloggers with 2014 release dates.

safe_image

Thug Kitchen explodes the myth of the mild-mannered vegan with a kick to your narrow dietary minded ass. The cookbook irreverently blends a penchant for profanity (motto: eat like you give a f**k) with recipes like lime-cauliflower tacos and pumpkin chili. 

 

The-Kitchn-Cookbook_cvr_5.08

The Kitchn began life as the food blog from Apartment Therapy, a home decorating and lifestyle blog, but has gone on to attract its own audience of 14 million visitors a month. Appropriately, The Kitchn Cookbook is equally devoted to recipes and to something the authors re calling a handbook to a happy kitchen.

 

100DaysRealFoodLogoThere’s a popular notion that you can achieve just about anything if you give it 100 days of effort. Sites like 100 Day Challenge and Give It 100 share tales of people learning a musical instrument, climbing Everest, hitting home runs, and becoming debt-free, all from three months of practice, discipline, and accountability. Now we have the 100 Days of Real Food Cookbook , which tells the story (with recipes) of one family that took a three-month pledge that transformed their relationship with food by giving up white flour, white sugar, and anything packaged and processed with more than five ingredients.

The Skinnytaste Cookbook- Light on Calories, Big on Flavor

 

When The Skinny Taste began in 2006, the blog’s creator was experimenting with dishes that would help her lose a few pre-wedding pounds. Fans of the site rave about its appealing, low-fat riffs on typically high-fat dishes like pizza and cheesy baked pastas, and rigorous recipe testing that guarantees success in home kitchens. This fall’s cookbook is mostly new recipes plus a few favorites from the blog.

photo-main

Not everyone waits for a publisher. The creator of The Yellow Table blog went the self-publishing route, funding her dinner party cookbook through an over-subscribed Kickstarter campaign—$16,000 beyond her $50,000 goal. She documented the entire process of creating the Yellow Table Cookbook through a five-month blog series called The Cookbook Diaries.

And vice versa 
Check out Delicious Days’ list of food writers and cookbook authors who followed up a publishing career by starting a food blog.

Posted in bloggers, diversions, recipes | Leave a comment

Top 10 Food Scenes: not just the usual suspects.

2010 07 31_0006foodcitysign

What defines a great food scene?
Is it a cluster of big name chefs and world-class restaurateurs? A distinct regional cuisine? The diverse offerings of authentic ethnic enclaves?

The definition is changing.
We still have our celebrated food meccas like New York, Chicago, and San Francisco with countless options and Michelin stars, but America’s towns and small cities are proving that you don’t need vast offerings and high-end restaurants. Instead, what they have is communities of concerned farmers and talented food artisans, passionate and discerning food lovers, and a deep-rooted, indigenous food culture that adds authenticity and meaning to the experience.

These communities give rise to clusters of second tier restaurants. The cooking can be just as refined and inventive as anything you’ll find in their better-known, big-city counterparts, but they’re the kind of restaurants that are opened by independent chef-owners rather than investor consortiums. There’s no publicist garnering national press and pushing these restaurants onto top 10 lists. You don’t go there to add a notch to your foodie belt; you go there to eat well.

Sperling’s BestPlaces, a research firm that produces city rankings, crunched the numbers to come up with a list of America’s Top Cities for Foodies
The list ignores the ratings and emphasizes the food culture by counting up specialty food markets, cookware shops, wine bars, craft breweries, and farm markets, and the ratio of local ownership to chain franchised food outletsIt leveled the playing field for small cities by leaning heavily on density data rather than sheer volume. By Sperling’s measure the ten best ‘foodie’ cultures are found in:

1.Santa Rosa/Napa, California
2.Portland, Oregon
3.Burlington, Vermont
4.Portland, Maine
5.San Francisco, California
6.Providence, Rhode Island
7.Boston/Cambridge, Massachusetts
8.Seattle, Washington
9.Santa Fe, New Mexico
10.Santa Barbara, California

 

 

Posted in community, restaurants, Travel | Leave a comment

Plenty of Giga-Bites at Supper Clubs for Tech Luminaries

 

secret handshake (members only)  via Pragmatic Obots Unite

secret handshake (members only) via Pragmatic Obots Unite

 

The tech elite meet to eat at power supper clubs.
Last week’s inaugural gathering of the Silicon Alley Supper Club drew tech influencers from the New York offices of Google, CNN, Studio Industries, Facebook, Buzzfeed, Mashable, Kottke.org, It’s On Me, Krux, Food + Tech Connect, Tech Cocktail, ThriveMenu, and Blue Apron. It joins the ecommerce-oriented CEO Supper Club and the ultra-exclusive outings held by the west coast’s Silicon Valley Supper Club.

They’re the latest in a long line of exclusive and often secret societies favored by each era’s masters of the universe.
From Freemasons and Opus Dei to college fraternities and the TED conferences, like-minded individuals of similar calibre have always gathered for social discourse, mentorship, philanthropy, or to conduct their business in darkened back rooms and exert a mysterious influence on our culture. In the case of the tech leaders’ supper clubs, they also gather to eat.

Think Skull and Bones without the ivy, or Bilderberg without the conspiracy theories.
These are tech events without an online presence. There are no Facebook pages for these clubs. You can’t make your reservations through Open Table and you won’t find mentions in the attendees’ Twitter feeds. Most hush-hush of the new-school supper clubs is the Silicon Valley group. It’s a who’s who of Palo Alto’s power elite where Yahoo CEO Marissa Mayer, Apple SVP Jony Ive, PayPal cofounder Max Levchin, LinkedIn chairman Reid Hoffman, Pinterest CEO Ben Silbermann, Quora CEO Adam D’Angelo, and SurveyMonkey CEO Dave Goldberg have all been seated around a single table. These should be headline-making assemblages, and they’ve been holding them about once a month for years, yet there’s no social media trail.

The new supper clubs are unique among secret societies in their singular devotion to good eating.
There’s synergy and symmetry between food and technology. They’re the twin cultural pillars of the New York and Bay Area communities where so many startups are incubate. They’re the twin preoccupations of today’s diverse and well-educated workforce, and the signature perk of employment in the tech sector.
Even Alice Waters tweets.

The supper clubs have convened in venues both posh and homey.
Food met technology at The Silicon Alley kickoff where Los Angeles and New York chefs collaborated on a dumpling and crudo event held in the offices of
  The Daily Meal, and the Silicon Valley group has gathered in a parking lot filled with food trucks, had drinks in the dugout and dinner in the locker room of AT&T Park, and trekked up to Wine Country for a blowout dinner at The French Laundry. 

You can grumble about the elitism of the supper clubs, or envy their privileged access to prized tables and chefs, but these are our leaders, visionaries, and innovators. They should be eating well. 

 

 

 

Posted in diversions, Science/Technology | Leave a comment

Am I Getting Old or is Supermarket Music Getting Better?

image via Northrup Cener at Iniversity of Minnesota

image via Northrup Center at the University of Minnesota

 

The standard easy listening mix of Kenny Rogers and vintage Doobie Brothers always felt like I was being held hostage in a dentist’s waiting room. But not lately. While no one’s going to mistake the deli counter for a DJ booth, the music has gotten decidedly hipper. A recent shopping trip yielded a little Major Lazer, a Warpaint track, and a David Bowie remix tucked between the Whitney Houston and post-Aja Steely Dan.
Who do they think is shopping in my neighborhood supermarket?

Background music can define the experience and influence purchases.
A slow tempo will slow down your trek through the aisles, and if it’s classical you’ll end up spending more. French music gives a boost to the wine department and loud music brings shoppers to the checkout lanes. When a store plays the wrong mix of tunes, customers will over-estimate the amount of time they’ve spent on shopping. But of course right or wrong depends on who’s listening.

There are four generations all pushing shopping carts through the same aisles.
The Millennials, born between 1982 and the early 2000′s, are now reaching the age of paychecks and shopping lists. 
They follow the solidly adult Gen Xers, born between 1961 and 1981, the middle-aged Baby Boomers, and the retired seniors known as the Silent Generation.

As an added twist, life stages are not as linear as they used to be.
Life stage and generation used to be pretty much the same thing. Milestones like marriage and buying a first home were fairly constant events that marketers could count on. Today you’ll find new parents in their 40′s and young adults still living at home long after the traditional age of household formation. Juice boxes and jars of prune juice, diapers and denture cream—they’re all commingling in shopping carts. There are spending differences between age groups, but they matter less than they used to.

Supermarkets brand themselves with their playlists. 
They know that store atmospherics matter, especially when it comes to differentiating themselves from the competition. Music is a fast, cheap, and flexible way for a store to distinguish its environment. But it’s a delicate balance: with so many generations in the shopping mix, the stores are challenged to find the right music mix. The trick is to appeal to one age group without alienating the other three.

My neighborhood supermarket has clearly put the Millennial Generation in its crosshairs.
I live in the big college town of Boston, with BU dorms just down the block from the market, so that comes as no surprise. How about you? Listen up. You’ll learn who’s shopping in your supermarket.

 

Posted in diet, shopping | Leave a comment
Web Analytics